Gretel.ai’s Post

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Companies typically use only 1-10% of the data they collect. The rest? Stashed away, incurring costs and risks without yielding returns. Imagine safely unlocking that remaining 90%. It'd be like moving from the parable of a few blind men trying to describe an elephant by touch, to an entire organization with clear vision of the whole. If teams within an organization had this type of shared access and knowledge, it would revolutionize how insights are surfaced and products are built. This is the essence of 'democratizing' data. The path to this paradigm shift? Synthesizing data -- creating safe versions of the 'crown jewels' that are private, secure, and accurate. #SyntheticData #Privacy

Brian Law, Ph.D.

Former data scientist, now Account Executive; helping enterprises build with synthetic data. 313 to 973 to 909 to 310 to 503.

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I recently visited Paris for the first time and we went to Versailles. There we saw some actual Crown Jewels. It's a weird place. And that is partly why I like this as a metaphor for data within institutions: the stuff is valuable/dangerous and so needs to be secured, but it's value comes from being able to see it. Locking the crown jewels away returns little, and that vault isn't free. Can synthetic data "square the circle" by allowing you to keep the Crown Jewels in the vault, while displaying a safe replica on the museum floor? As long as the "signal" is preserved in the replica, then yes.

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