Doing Things’ Post

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“The creators are really building these authentic communities,” said Kantar Chief Media Commercial Lead Nicole Jones. “That authenticity is so much higher than the influencer-led content. Trust is built. Trust for any brand is really important. People are going to believe what is said in that clip. They are going to believe that, they’re more likely to purchase that.” Head over to Forbes and learn more about how creators drive impact for brands with the new study from Doing Things and Kantar: https://lnkd.in/em6NUNb5

Why The Difference Between Creator And Influencer Matters To Brands

Why The Difference Between Creator And Influencer Matters To Brands

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