Advait Gaikwad’s Post

𝐓𝐡𝐞 𝐑𝐢𝐬𝐞 𝐨𝐟 𝐒𝐨𝐜𝐢𝐚𝐥 𝐂𝐨𝐦𝐦𝐞𝐫𝐜𝐞 𝐚𝐧𝐝 𝐈𝐧𝐟𝐥𝐮𝐞𝐧𝐜𝐞𝐫 𝐒𝐡𝐨𝐩𝐩𝐢𝐧𝐠 𝐢𝐧 𝐈𝐧𝐝𝐢𝐚 𝐚𝐧𝐝 𝐖𝐡𝐚𝐭'𝐬 𝐍𝐞𝐱𝐭. Social commerce and influencer shopping are not new phenomena, but they have gained momentum in recent years, especially in emerging markets like India. According to a report by RedSeer Consulting, the value of social commerce sales through short videos in India is expected to reach $5 billion by 2025. This growth is driven by several factors, such as: 📌 𝐓𝐡𝐞 𝐫𝐢𝐬𝐞 𝐨𝐟 𝐝𝐢𝐠𝐢𝐭𝐚𝐥 𝐧𝐚𝐭𝐢𝐯𝐞𝐬 India has a large and young population of internet users who are comfortable with using social media for various purposes, including shopping. According to Statista, India had 448 million social network users in 2020, and this number is projected to grow to 604 million by 2025. 📌 𝐓𝐡𝐞 𝐞𝐱𝐩𝐚𝐧𝐬𝐢𝐨𝐧 𝐨𝐟 𝐫𝐞𝐠𝐢𝐨𝐧𝐚𝐥 𝐦𝐚𝐫𝐤𝐞𝐭𝐬 Social commerce and influencer shopping are not limited to urban or metro areas but also cater to the needs and preferences of consumers in tier-two and tier-three cities, as well as rural areas. These consumers often face challenges such as lack of access, awareness, or trust in online shopping platforms. 📌 𝐓𝐡𝐞 𝐢𝐧𝐧𝐨𝐯𝐚𝐭𝐢𝐨𝐧 𝐨𝐟 𝐬𝐨𝐜𝐢𝐚𝐥 𝐩𝐥𝐚𝐭𝐟𝐨𝐫𝐦𝐬 Social media platforms keep adding new features to make social commerce better for sellers and buyers. For example, you can create your own shop within the app, where people can see and buy your products or services. You can also use live streams, stories, reels, etc., to show your products or services in action. 📌 𝐓𝐡𝐞 𝐞𝐦𝐞𝐫𝐠𝐞𝐧𝐜𝐞 𝐨𝐟 𝐧𝐞𝐰 𝐛𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐦𝐨𝐝𝐞𝐥𝐬 Social commerce and influencer shopping have also given rise to new business models that leverage the power of social networks and communities. For instance, group buying or team purchasing is a popular model in India, where consumers can join or create groups with their friends or family members to buy products or services at discounted prices. Social commerce and influencer shopping are not only transforming the e-commerce landscape in India but also across the world. According to Sprout Social, 68% of consumers worldwide made at least one purchase directly from social media in 2021, and this trend is expected to continue in 2023 and beyond. ****** Until next time. #influencermarketing #marketingsuccess #brandawareness #brandawarenessmarketing #socialmediainfluencers #onlineengagement #campaignmanagement #marketingstrategy #digitalmarketing #digitalmarketingservices #brandimage #marketingagency #creativecampaigns #influencercollaboration #marketinggoals

India's beauty industry picked up momentum, with orders increasing by 13%, and spending on cosmetics rising by 20%. The average order value in India is now $15. Coupon and cashback purchases are significant. Influencers drive orders, while Google ads saw a 30% increase. Messenger sales doubled, with affiliate store sales up 45%. Coupons are influential in India, with a 14% increase in coupon usage. Mobile sales constitute 46% globally and over 70% in India. Brands must prioritize mobile-friendly websites and apps. Admitad predicts a 20% increase in Indian beauty sales for 2023, emphasizing effective traffic sources and customer acquisition channels. "Unlock Tomorrow's Economy with EconoTrend_Tracker! Join for a visionary journey into economic trends and insights. Follow EconoTrend_Tracker for mind-bending economic insights. 💡 Like, Share, Comment to shape the conversation! #beautyproductsales #onlinesales #India #1H2023 #13percentgrowth #millionsorders #beautyindustry #shoppingtrends #ecommerce #cosmetics #skincare #makeup #selfcare #onlineshopping #retail #marketanalysis #consumerbehavior #beautybrands #digitalcommerce #shoppingdata #salesgrowth #shoppinginsights

Unlocking the Power of Data for Festive Sales Success 🛍️ Over 65% of urban CO-viewers say that they search for brands and products online after seeing an ad on Youtube CTV, In the evolving landscape of India's festive sales, data-driven strategies are key. Here's a quick look at some insightful numbers and tactics to win over major shopper groups and boost sales: 1)Gen Z Shoppers: With over 200 million active users in India, Gen Z is a powerhouse of potential customers. Leverage AI-powered ad tools and partner with YouTube creators to engage this visual-first generation. Case in point: Hyundai's collaboration with gaming YouTubers yielded impressive results, with 2.7 million live stream views and a 2.5X increase in visitors to their virtual world. 2)Premium Shoppers: Despite having deep pockets, 70% of premium shoppers are hunting for deals online. AI-driven tools like Performance Max can help you tap into their research-driven habits and drive conversions across various Google channels. Additionally, consider reaching them through Connected TV (CTV), where 65% search for products after seeing ads on YouTube CTV. 3)Non-Metro Shoppers: This group holds significant influence and spending power with over a billion residents in India's non-metro cities. Collaborate with local YouTube influencers who are trusted by 84% of digital consumers in these cities. Utilize geography targeting and dynamic lineups in Display & Video 360 to connect with non-metro shoppers on a personal level. In a season of prolonged festive shopping, leveraging AI in advertising is your ticket to winning the preference and purchase of these major shopper segments. Connected TV Ad is the future? What do you think? #FestiveSales #DataDrivenMarketing #AIAdvertising #digitalmarketing

In a recent catchup with leadership team, we were discussing a strategy to launch and build our own Private label brand. The initial discussion was to identify the face of brand from a list of potential celebrities (context we are looking for a probable celebrity endorsement/ face to associate with the brand).            While everyone was pouring in their suggestion and adding a descriptive note of “why” to the selected celebrity, I had a different opinion which I discussed with my leadership team. Since we are an Ecommerce organization, my suggestion was that rather than going ahead with a celebrity endorsement in the initial phase of launch we should have a 3-pronged approach to launch and scale the brand. 1)    TOFU (Top of Funnel) #Excuse me for throwing some Jargon 😊  Building Awareness/ Helps Discover New Brands How ? (Social Media Ads, Google Search, Portal Marketing Spends) Why? Social media has built a strong significance in the Ecommerce ecosystem. Basis a recent Havas media report 44% of shoppers discover new brands through social media and is highly influential in a category where visuals have a strong play (like fashion, smartphones, grocery and make-up). Within Social-media again there is a bifurcation basis user type – Instagram has gained appeal amongst younger consumers, While Facebook continues to be influential among older generations. 2)    MOFU (Middle of Funnel) Building Consideration (Helps compare & Shortlist). How ? Targeted campaigns, Sponsored Ads, Influencer/ Expert Reviews, User Reviews, Deal Placement, Product Listing Hygiene (A+ content, Images, User guide images, Product Videos), Building relevant selection, Expert Reviews   Why? Geographically, 80% in the West and 78% in the North India enjoy having a wide range of product. Within consumer behaviour, 85% state that they check reviews before shopping, and 81% state that they check out offers and deals before shopping.   3)    BOFU (Bottom of Funnel) Helps make the final choice and converting customers to buy the relevant product. How? Deals & Discount, Delivery Timelines, No cost EMI, CC/DC Offers, Reward points, Coupons   Why? Comfort and Ease have become the cornerstone of online shopping. The hustlers i.e. both gen Z (76%) and millennials (78%) believe that comfort and convenience are more important. However, geographically South and Tier 3 cities are budget conscious customers and seeking deal in Ecommerce portals.   So, per my suggestion we should invest to launch product by solving the 4P’s first by adding interventions across the funnel, rather than going ahead with a hefty investment in attaching a face to the brand. And once we reach a significant consumer base and touch point can go ahead with a celebrity in Phase 2. While I am no expert and my hypothesis could be wrong, but thought of sharing with the larger audience to understand your POV. #marketing #ecommerce #digitalmarketing #brand

THIS IS A MESSAGE I RECEIVED FROM NYKAA!! Nykaa You're definitely right! No one likes being ghosted. 🤷🏻♀️ The most important strategy every eCommerce business must adopt is RE-TARGETING. Some customers just need a little nudge to make the purchase. Re-targeting aims to re-engage users who have interacted with the brand by presenting relevant ads across various platforms, encouraging them to return and complete the desired action. In a fast-paced world, understanding the users' behavior and reaching them with the right messaging to capture their fleeting attention is immensely crucial. Check out below as I breakdown a retargeting ad from Nykaa. 🚩Although Nykaa has a diverse user base with their age ranging from 18 to 65, 80% of their users are Millennials and Gen Z. By comprehending the demographics and segmenting the target audience, they tailor their strategy to resonate with the audience through relatable language and messaging. 🚩Utilize DYNAMIC CREATIVE OPTIMIZATION - A personalized approach enhances user engagement, drives conversions, and fosters a deeper connection between the brand and its customers. Change the ad creative and message based on users' past website interactions. Make them feel special and seen. 🚩Don't make them run around to access your brand. Provide an action right there. Make it very easy for them to convert on your website. Utilize SHOPPABLE ADS to seamlessly integrate the shopping experience into the user's digital journey. By incorporating direct purchase links within the ad itself, one can streamline the path to purchase and enhance convenience for the customers. Last but not least, Don't forget to pamper yourself amidst all the hustling. Lavender Essential oil is my personal favorite!😊😊 Check out - The various stages of a consumer's purchase journey. How to tailor strategies for consumers at every step. Links in the comment down below ⬇️⬇️⬇️ #retargeting #marketing #programmaticadvertising #ecommerce

2 BILLION SALES Content creation is undeniably the future of commerce, as exemplified by the remarkable success of influencers like Li Jiaqi in China. The evolution toward video-centric online shopping is not confined to any particular region, and its impact is likely to extend to the Pakistani audience. The narrative of Li Jiaqi, the "Lipstick King of China," underscores the potential for creators to revolutionize commerce by deeply engaging with a specific niche. This model, based on influencer marketing and live commerce, has proven to be a powerful catalyst for driving sales and transforming the consumer shopping experience. As the retail revolution gains momentum globally, it's plausible that the trend of live selling will make its way to Pakistan. The increasing use of social media and online shopping in the country suggests a fertile ground for such transformative shifts. The influence of social commerce is expanding, and the prospect of a more immersive shopping experience through video commerce could resonate well with the Pakistani audience. Similar to the trends observed in India, the rise of social commerce, driven by cheaper data costs, could pave the way for video-centric shopping experiences in Pakistan. The younger demographic, particularly Gen Z and millennials, who are already accustomed to influencer recommendations on platforms like Instagram and YouTube, might readily embrace this evolving fusion of entertainment and shopping. The impact on the Pakistani audience could manifest in an enhanced and personalized shopping experience, with creators playing a pivotal role in shaping consumer preferences. Brands that recognize and leverage this shift stand to gain immensely, and the potential for smart collaborations between creators and businesses is considerable. In essence, the future of content creation holds transformative possibilities for the Pakistani audience, offering not just a transactional experience but a dynamic blend of entertainment and commerce that resonates with the evolving consumer landscape in the country. #influencermarketing #digitalamarketing #dataanalyst #data

The Rise of Live Shopping: Exploring Social Commerce Trends in the UAE Live shopping also known as social commerce is a form of e-commerce that involves real-time, interactive presentations of products or services through live video broadcasts. Influencers and experts in the industry seamlessly showcase products, allowing viewers to make instant purchases during live events.   Recent projections indicate that the industry is expected to grow steadily over the forecast period, recording a CAGR of 24.2% during 2022-2028. The Social Commerce GMV in the country will increase from US$801.9 million in 2022 to reach US$2898.7 million by 2028.   While Live Shopping initially found its roots in cosmetics and fashion, it's rapidly expanding its footprint into unexpected realms – from car retail to real estate and even home-based businesses. The allure of Live Shopping lies not just in its expansive reach but in its ability to streamline the buyer's journey, enabling swift decision-making with real-time product information.   Through live chat, consumers can engage in meaningful conversations, enhancing the overall interactive shopping experience. This trend marks a significant shift in consumer engagement, where technology converges with market dynamics to redefine the commerce landscape in the UAE. #ecommerce #liveshopping #socialcommerce #onlinesales #customerengagement #UAEecommerce

The #Purple Success Story : The Strategies & Marketing Mix Behind It. Founded in 2012, by 3 IIT grads, have shown a substantial growth over the years and have clocked a revenue of 525 cr. in the financial year of 2023. Purple has carved a separate customer base altogether for themselves. As they focus on price conscious women from Tier II & Tier III markets. As #H&M is for luxury buyers and #Zudio is for price sensitive shoppers who prefer to shop via brink and mortar way. On the same context #Nykaa is for luxury buyers and Purple is for price sensitive consumers. Here's how Purple differentiates from its competitors. 1) As Nykaa, the major focus is on Tier I cities, and those women who have high spending power and intent for luxury products. 2) The Key of Purple's success is in affordability of their product lines. 3) To engage their customers, Purple has adopted various gamifications experience to engage the customers that provide additional discounts or some other goodies as customers delight. 4) Purple has targeted mid to small influencer community, where in these influencers endorse purple's products, these give relatively higher ROI to the brand. Rather going the traditional way of spending heavily on traditional marketing. Purple has divided it's target audience wrt age (women from age 18-45), cities (Tier II, Tier III, Semi Urban) & those who follow beauty and skin care trends. The Marketing Mix Formula For Purple's Success: Product:- They offer a wide range of products including Makeup, Skincare, Haircare products & Body and Skin products. Price:- The focus of Purple is to provide competent product at very affordable prices and to use optimum discount strategies. Place:- The major focus of Purple is via online sales via their website and app, while they are focusing to expand themselves via brick and mortar stores in Tier II, Tier III and semi urban cities. Promotion:- Purple has made a cult community of 1M Instagram followers by pushing eye catchy content. Plus, they have collaborated with small and mid time beauty influencers. Last but not the least they have gamified the user experience like discount spin ball and loyalty programs. In a nutshell we can safely say Purple is on the way to become a common women's go to beauty destination.

We've dug into the world of DTC jewellery shopping in India working with over 15+ jewellery brands and discovered some cool stuff- If you've bought clothes, accessories, or snacks online, you might be into jewellery too, We observed a connection, especially with homemaker audience What This Means for Your Jewelry Brand: Tailor Your Messaging: Personalize your brand communication based on buyer demographics, creating a more resonant connection. Validate Product Development: Refine your offerings based on observed preferences, ensuring your products align seamlessly with customer expectations. Enhance Ad Targeting: Leverage demographic data for precise ad targeting, reaching the right audience with the right message. Explore Collaborations: Consider partnerships with food brands for unique campaigns, tapping into shared demographics. Beyond the Numbers: Think about how your customers feel when they visit your store. Make it awesome so they will keep coming back #jewellery #dtcbrands #ecommerce