How does it feel to turn a distant dream into a groundbreaking reality? I’d say surreal!
For many years, Première Vision, the esteemed textile trade fair, seemed like a distant #dream to me! Located in the heart of Europe, Première Vision has long been exclusive to European exhibitors, making it an elusive #goal for someone like me, based in India. The idea of an Indian exhibitor was unheard of; it was a closed market, a fortress of European exclusivity.
The journey started with persistent attempts to participate. Despite seasons of silence in response to my inquiries, I persevered. I compiled a presentation highlighting our work at Creations by Shanagar, accompanied by carefully packed samples sent to the organizers. This effort bore fruit; not only was I welcomed as a visitor, but I also became the first Indian #exhibitor at Première Vision. It marked a moment of #pride and a significant breakthrough!
Stepping into Première Vision as an exhibitor felt like entering a new world, surrounded by European regulars. I stood out, prompting curious looks and wondering, "Where did this guy come from?" Beyond participation, it was about breaking barriers and fostering #diversity on this elite platform.
This shift marked the beginning of a new era in the #textile industry. The year 2009 witnessed a gradual opening of what was once a tightly sealed European market. Première Vision began embracing exhibitors from different corners of the world, reflecting a more inclusive and globalized industry.
To this day, Creations by Shanagar continues to be an active participant in Première Vision, solidifying our position as a crucial player in the #global textile scene. Year after year, we contribute innovative designs, seamlessly blending our heritage with contemporary trends.
My path to Première Vision signifies more than a personal achievement. It embodies the growing acceptance of global diversity in #fashion, recognizing that #creativity and #craftsmanship know no boundaries.
Have you faced challenges breaking into a closed industry or market? Share how you navigated this journey and what you learned. I'd love to hear your stories of perseverance in the comments below.
P.S. Join us at the upcoming Première Vision from February 6th to 8th! It's an exciting opportunity to experience the cultural fusion brought to life by Creations by Shanagar. We look forward to welcoming you!
Thank you for joining us at the 15th edition of HGH India. We look forward to seeing you at the 16th edition from December 3-6 in Bengaluru!