From the course: SEO: Competitive Analysis
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Performing link gap analysis
From the course: SEO: Competitive Analysis
Performing link gap analysis
- [Narrator] Let's take a look at performing Link Gap Analysis. Link Gap Analysis is the process of discovering links from certain domains or pages that your competitors have received, but that you have not. Now we've kind of looked at this throughout the course casually, but we're going to dig deeper and more specific in this video and I'm going to show you how we can do Link Gap Analysis again, using the Moz tool. Okay, so here we are on moz.com and I think this is actually the first tool from Moz that we're going to use that you have to have the Pro account or the free trial to use it. I don't think this is available on the free version, but it's a very powerful tool, so I do want to look at it. So we're going to go up to the free SEO tools, we're going to click on More SEO tools and we're going to go to the Link Explore. Now I know we've used Link Explore and I know that you can use this in the free version of Moz,…
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Contents
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Utilizing competitor SEO data2m 6s
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Performing keyword gap analysis6m 19s
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Performing top content analysis5m 20s
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Performing link gap analysis5m 33s
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Utilizing competitor broken pages7m 39s
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Identifying new online competitors as they enter the market2m 42s
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