Senior Director Global Media Transformation

Overview

** This role can be based out of any of our hub locations (Purchase-NY, Chicago-IL, Plano-TX) **

Do you have a passion for media and how it can be a key growth driver to driving business outcomes? If becoming a thought leader in a space that is at the forefront of connecting with consumers is your aspiration, you could be the perfect candidate to join the Global Media and Marketing Transformation team.

In this senior leadership role, you will be responsible for driving the PepsiCo’s media transformation efforts. You will build and foster strong media partnerships with our media agencies and platforms partners to achieve best-in-class media processes and governance. You will collaborate with internal cross-market and sector stakeholders to ensure that the PepsiCo is leveraging the latest media Adtech and Martech technologies to achieve scaled consistent global adoption.

This is a great opportunity for a media visionary to join PepsiCo that is committed to building scaled global media capabilities and processes. The ideal candidate will be a passionate and experienced leader with a proven track record of success in the media industry.

Responsibilities

• Develop and implement a transformative global media strategy that aligns with the PepsiCo’s overall marketing transformation agenda of powering positive growth.
• Lead PepsiCo’s approach to media governance and compliance to make A&M work harder through holistic cost management, media spend governance/productivity and agency ecosystem management.
• In partnership with S&T team, develop the inhouse media governance and compliance capabilities so PEP becomes more self-reliant in this area whilst keeping the right balance btw inhouse vs external auditors’ support ie quarterly media productivity tracking and FY validation, ad spend verification
• Working in partnership to deploy Media technology Standards and Roadmap Evolution for standard score carding
• Build and manage strategic advantageous partnership with media partners and vendors building principles and playbooks keeping PEP at the forefront of execution.
• Identify media and marketing innovation white spaces: Deliver new tools and platforms to bring to life overall media model evolution (across TV, mobile, digital, programmatic, etc.)
• Act as the connective tissue between Global and Local marketing teams – Lead communication across multiple stakeholder groups with the goal of effectively scaling marketing capabilities across new markets/brands
• Stakeholder management with active communication and education at key sector and market level
  
  

Compensation and Benefits:

• The expected compensation range for this position is between $146,100 - $289,900 based on a full-time schedule.
• Location, confirmed job-related skills and experience will be considered in setting actual starting salary.
• Bonus based on performance and eligibility; target payout is 30% of annual salary paid out annually.
• and an additional target payout of 15% of annual salary is paid out over 3 years following the end of the performance period.
• Long term incentive equity may be awarded based on eligibility and performance.
• Paid time off subject to eligibility, including paid parental leave, vacation, sick, and bereavement.
• In addition to salary, PepsiCo offers a comprehensive benefits package to support our employees and their families, subject to elections and eligibility: Medical, Dental, Vision, Disability, Health and Dependent Care Reimbursement Accounts, Employee Assistance Program (EAP), Insurance (Accident, Group Legal, Life), Defined Contribution Retirement Plan and Car Program
  
  

Qualifications

• Bachelor's degree required; advanced degree preferred.
• 15+ years of media strategy or agency management experience
• Media expert, with a track record of understanding and driving the media value-chain process.
• Well-aware of the MarTech / AdTech ecosystem (of different tech/platforms, data, general economics (fees, pricing models etc.)) together with good industry relationships
• Complex problem solver who can define, assess, and solve, and communicate back to leadership in a clear and concise fashion
• Self-starter, able to work independently and build connections with key stakeholders
• Ability to collaborate with others for a better solution
• Excellent written and presentation skills
• Preferably international experience, working with multi-country/multi-discipline/site teams and matrix organization;
  
  

EEO Statement

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status.

PepsiCo is an Equal Opportunity Employer: Female / Minority / Disability / Protected Veteran / Sexual Orientation / Gender Identity

If you'd like more information about your EEO rights as an applicant under the law, please download the available EEO is the Law & EEO is the Law Supplement documents. View PepsiCo EEO Policy.

Please view our Pay Transparency Statement