Product Marketing Specialist

Job Description

Role Summary:

This requires a highly motivated, talented and flexible leader with adept technical and business knowledge, excellent communication and presentation skills, and strong organizational, management and team-building capabilities.

Job Responsibilities:

• Develop a comprehensive understanding of key customer requirements in semiconductor markets: understand challenges the customer faces, the technical requirements for our products, and the value represented by our solution.
• Manage new product introduction with field teams and customers to ensure product success and market share gain.
• Understand our position relative to the competition through competitive SWOT analysis and use this understanding to develop marketing and product introduction strategies.
• Define product roadmaps that clearly establishes SPT’s competitive advantage.
• Develop marketing plans and product roadmaps to drive product definition, design and development, customer engagements, and market penetration.
• Evaluate the financial aspects of product developments incl. budgets, expenditures, and projected R&D cost, ROI and profit-and-loss projections.
• Develop use cases, marketing materials, sales collateral, market communication plans including press releases, launch materials and customer presentations.
• Working closely with program and engineering to develop new products or features
• Customer visits and meetings with up to roughly 20% travel. Establish and communicate comprehensive service strategies for each product line. Use the strategy to drive activity across numerous functional groups.
• Participate in design reviews, develop and delivers requirements for design-for-service and the service business roadmap to ensure the product meets entitled performance in the following areas: Reliability, Availability, Cost of Service, measurement performance and tool to tool matching. This also includes defining CIP programs and product performance features to achieve the improvements throughout the product lifecycle.
  
  

Education (minimum):

• Associate degree
  
  

Required skills:

• Can observe and respond to people and situations and interact with others encountered in the course of work.
• Can learn and apply new information or skills.
• Must be able to read and interpret data, information, and documents.
• Strong customer focus and commitment to customer satisfaction through prioritization, quality, efficiency and professionalism.
• Ability to complete assignments with attention to detail and high degree of accuracy.
• Proven ability to perform effectively in a demanding environment with changing workloads.
• Result driven-demonstrate ownership and accountability.
• Identifies bottlenecks and drives improvements.
  
  

Company Description

SPT Microtechnologies USA, Inc. (SPT) manufactures capital equipment that serves the Semiconductor, Power, MEMS, III-V and Packaging industries. The company is headquartered in San Jose, CA and has subsidiary offices in Germany and Taiwan.

SPT Microtechnologies USA, Inc. (SPT) manufactures capital equipment that serves the Semiconductor, Power, MEMS, III-V and Packaging industries. The company is headquartered in San Jose, CA and has subsidiary offices in Germany and Taiwan.