Product Marketing Associate (Entry Level)

Locus Robotics is a leader in the supply chain robotics and rapidly growing eCommerce order fulfillment optimization space. Our solution helps warehouse operations attain 2-3X efficiency by empowering operators to work collaboratively with our robots. This is an opportunity to join an industry leading and innovative team deploying cutting-edge technology to address real-world logistics challenges for major global brands.

As a Product Marketing Associate, you will provide product messaging and positioning support, assist with product launches, help develop and publish sales enablement materials, and conduct market and competitive evaluations. Reporting to the Senior Director of Product Marketing, this person will become a key member of the team with many direct touch points across our Sales, Sales Engineering, Marketing, Product Management, Business Development teams, and leadership.

This full-time, hybrid role is based in our corporate headquarters in Wilmington, MA and is open to local candidates only.

Responsibilities

• Leverage your deep understanding of our solution, buyers' needs, and the competitive landscape to build a compelling narrative for our products and services.
• Assist with content development and delivery in support of new product launches and releases.
• Help to develop sales tools that effectively communicate our solution's value proposition to support the sales cycle and motions (i.e., sales playbooks, collateral, etc.).
• Support company-wide alignment and ensure product education execution.
• Assist in defining key messaging and target market for marketing programs and communications: segmentation, buyer personas, and key elements of differentiation.
• Help to craft compelling sales enablement materials and use case support tools that are rooted in the problems customers are trying to solve with robotics.
  
  

Qualifications

• Bachelor's degree in business or marketing or relevant work experience. MBA a plus.
• 1+ years' experience in product marketing for complex enterprise software or hardware.
• Experience in the supply chain or robotics industry is preferred.
• Ability to understand complex solutions and position functionality in value-driven terms that resonate with ideal customers.
• Strong communication and storytelling skills to effectively educate and enable audiences from various backgrounds using a variety of mediums both in-person and virtually.
• Analytically driven marketing professional.
• Attention to detail and an eye for quality, along with the ability to grasp and translate technical capabilities into benefits.
• Ability to work cross-functionally in a fast-paced, growth company.
• Self-starter who creates and manages their workload.
• Startup/early-stage company experience a plus.
• Excellent people and management skills to interact with staff, colleagues, and cross-functional teams, and third parties.
• Proficient English written and verbal communications skills required to collaborate effectively with internal and external teams.
• Willing to travel at least 15%.
  
  

Additional Information

Locus Robotics is an Equal Opportunity Employer