Red Ventures is seeking a Paid Search Associate to support Bankrate, one of our owned and operated brands as well as one of the biggest brands in the financial services landscape.
In this role, the Paid Search Associate will help us establish and oversee the strategy and execution for growth marketing channels for Bankrate's core verticals (Mortgages, Home Equity, Investing, or Loans). This position will work closely with cross-functional teams to ensure campaigns will drive core business growth objectives.
What You Will Do
Deep understanding in Search (SEM & SEO), understanding of how search engines operate and have experience developing campaign strategies from inception to execution.
Monitor and analyze campaign performance in paid platforms, as well as internal reporting and visualization tools
Identify growth levers and opportunity areas, analyze their relevance, and perform competitive analysis
Accurately pace daily paid media budgets with a focus on identifying growth
Design, create, and report on A/B or mulit-varient tests to drive improvements across all KPIs
Analyze data to make recommendations to improve existing campaigns, forecast and develop new strategies that will inform future decisions.
Partner with the data intelligence team to develop dashboards to measure campaign success
Develop and deliver management reporting materials, reports and presentations
What We Are Looking For
Someone who wants to work a Hybrid Work Schedule:
Ability to work at Red Ventures’ Corporate Office in Fort Mill, SC (South Charlotte) three days a week on Tuesdays, Wednesdays, and Thursdays.
Ability to work from home on Mondays and Fridays.
At least 1 year of experience developing and driving paid media strategy of complex digitally focused acquisition marketing campaigns.
Experience communicating effectively with creative and technical teams to develop cohesive strategies for campaign execution.
Data-focused and analytically-minded with a passion for marketing
The ideal candidate is proactive, has a positive attitude, is well-organized, and is adept at managing competing deadlines and priorities
Comfort in a fast-paced and often changing environment, with an inclination to solve new problems and learn new skills.
Demonstrate quantitative skills and can think creatively to decide testing methodologies and oversee optimization of campaigns to deliver results.
Compensation
Cash Compensation Range: $65,000 - $85,000*
Note actual salary is based on geographic location, qualifications, and experience.
Additionally, the following benefits are provided by Red Ventures, subject to eligibility requirements.
Health Insurance Coverage (medical, dental, and vision)
Life Insurance
Short and Long-Term Disability Insurance
Flexible Spending Accounts
Paid Time Off
Holiday Pay
401(k) with match
Employee Assistance Program
Paid Parental Bonding Benefit Program
Who We Are
About Red Ventures: Founded in 2000, Red Ventures is a portfolio of growing digital businesses that bring consumers and brands together through integrated e-commerce, strategic partnerships and many proprietary brands including Bankrate, AllConnect.com and Reviews.com. Headquartered south of Charlotte, NC, Red Ventures has over 3000 employees in offices across the US, as well as London and Sao Paulo.
For more information, follow @RedVentures on social platforms.
We offer competitive salaries and a comprehensive benefits program for full-time employees, including medical, dental and vision coverage, paid time off, life insurance, disability coverage, employee assistance program, 401(k) plan and a paid parental leave program.
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Seniority level
Associate
Employment type
Full-time
Job function
Marketing and Sales
Industries
Technology, Information and Internet
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