National Sales Manager, Hard Goods

We believe in the power of growing your own food and reconnecting with nature. That’s why we’re on a simple, but ambitious mission: to teach the world to grow. We’re reviving the lost tradition of food and ornamental gardening, empowering people of all ages and skill levels to succeed in this deeply satisfying pastime. Join us and be part of building the world's most gardener-obsessed company

About The Company

Founded in 2013, Epic has become the most followed gardening brand and is the leading creator-led, content-to-commerce business in gardening. Millions of enthusiastic gardeners come to Epic for entertaining and informative growing content across video, blogs, podcasts, social platforms, and books. Through our online store, we offer highly curated, best-in-class gardening products designed to perform well for the gardener and stand the test of time. In December 2021, Epic closed a round of financing from The Chernin Group (TCG). In November 2022, Epic Gardening completed the acquisition of Botanical Interests, a vegetable, herb, and flower packet seed company founded in 1995 and based in Broomfield, CO. The acquisition dramatically expands Epic's product offering and go-to-market channels with the addition of 800+ SKUs and a nationwide wholesale distribution channel. Today, we are a team of over 85 employees and contractors across the world.

About The Role

Reporting to the Director of Sales, the National Sales Manager, Hard Goods will be responsible for selling Epic Gardening and Botanical Interests hard goods into our wholesale partners. This person will spend significant time with customers, inspire and motivate our sales reps, and ensure our hard goods products are successfully positioned in the market. We are seeking a National Sales Manager with a strong background in selling into physical retail. The ideal candidate will be responsible for developing and executing sales strategies, building a comprehensive sales playbook, and creating effective sell sheets.

WORKING HOURS & LOCATION

This is a hybrid role, requiring you to be located around the Broomfield, CO area for in-office collaboration. For salaried and hourly office employees at Epic Gardening, we reserve core working hours from 10 AM to 2 PM MST to ensure time for cross functional collaboration. Our warehouse employees can expect regular hours in alignment with our shift schedules.

Key Responsibilities & Impact

• Develop and implement sales strategies and tactics to achieve company sales targets and expand our customer base in the physical retail sector.
• Build, refine, and maintain a comprehensive sales playbook to standardize and optimize the sales process.
• Create engaging and informative sell sheets and other sales materials to support the sales team and drive product awareness.
• Establish and maintain strong relationships with key customers, understanding their needs and providing tailored solutions.
• Analyze sales data and market trends to make informed decisions and adjustments to the sales strategy.
• Represent the company at trade shows, industry events, and customer meetings to promote our products and strengthen our brand presence.
• Collaborate with product development and other internal teams to provide feedback and insights from the field.
  
  

About You

This is a great fit if you…

• Wake up obsessed about owning the gardening hard goods market
• Are a challenger and love to come up with new, innovative solutions
• Love the idea of building your own playbook from scratch and running it
• Get excited about managing a multi-million dollar business
• Are a passionate gardener yourself (bonus points!)
  
  

This won’t be the right role if you…

• Haven’t had experience selling physical products into businesses
• Don’t like the idea of rolling up your sleeves
• Prefer a predetermined playbook with the rules already written
• Are fearful of taking calculated risks and want a clear path
  
  

OUR INTERVIEW PROCESS

Role

Our interview process for this role should take ~4 hours of your time in total. Normally, the process will look something like this:

• A 20-25 min introductory chat with People & Culture to see if we think we’re a mutual fit
• A 30-60 min chat with the hiring manager to understand your skills & background as well as understand our current landscape
• A 45 minute panel discussion with key stakeholders you’d be working with on a day-to-day basis
• A 20-25 min values & behavior alignment chat with our Founder & CEO, Kevin Espiritu or our President, Elliott Wilke to discuss what you bring to the role, how you might embody our values, and future vision for Epic Gardening
  
  

Compensation & Benefits & Perks

• Base Compensation: This role is an internal level of advanced IC with base compensation starting at $100,000 depending on location, experience, and industry demands.
• This role is eligible for a team performance bonus at 10%.
• This role is eligible for an equity award of 10,000.
• Flexibility: We trust our team to get their jobs done. We trust that YOU know the best way to achieve that. High quality delivery of results means you can choose how and where you work. It’s not just about putting in the hours and checking a box. Flexible work includes flexibility around work location and working hours, including how you work & start and stop times.
• Benefits: see full details of our benefits at https://view.onedigital.com/202324epicgardeningbenefits. Highlights include employer-paid health insurance premiums for employees at 80%, dependents at 50%, dental, vision, voluntary benefits, 7 paid holidays, 7 sick days, unlimited time off (salaried), accrual based time off (hourly), 12 weeks paid parental or adoption leave, 401(k) with 4% match through Vanguard, $500 yearly professional development stipend, leadership development program, employee product discounts, and more.
  
  

EEO STATEMENT

Epic Gardening is proud to be an equal opportunity workplace, providing equal employment and advancement opportunities to all team members. To achieve our mission of changing the way the world treats weight, we are building an environment where every employee can thrive, feel a sense of belonging, and do the best work of their careers. We value diversity and recruit, hire, and promote individuals solely based on talent, qualifications, competence, and merit. We evaluate candidates without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran status, or other protected characteristics as required by law and as a matter of our company values.