*Marketing Manager - Senior Marketing Manager Store Experience (Hybrid)

Description

Title:Senior Marketing Manager Store Experience

Location 1026 Park East Dr, Woonsocket

This role is onsite as a Hybrid role: In person Tues, Wed, Thurs + Remote Mon, Fri (subject to change)

Screening: Yes

Prescreen-

Location?

• 5+ years of marketing, customer experience, experience strategy, and/or service design with a strong foundation of business and consumer understanding
• 5+ years of cross-functional leadership experience
  
  

Additional Details

• Is this request for Peak Season? Select applicable value : _N/A - Not RAMP Related
• Duties : - Evolve our new retail colleague Uniform strategy, including developing additional name badge enhancements and uniform designs for other retail roles - Develop standardized measurement dashboards, using several sources of data, for our various retail formats and experience pilots to facilitate a continuous understanding of performance metrics (sales, trips, NPS) and ensure we are meeting the needs of our customers and the business - Enhance and evolve our marketing plan for new format and new store launches to help drive sales and trips; may include traditional channels like email, SMS text, direct mail, store signage, and coupons and experiential tactics like samples, surprise & delight, and more. - Provide strategic support for special projects as needed - Deliver executive-level weekly status updates to be shared with senior leadership and key partners - Continuously identify ways to simplify processes and optimize experiences - Coordinate the printing and shipping of signage, including partnering with Print Procurement, completing print request forms, quote reviews, documentation, and submission for POs, checklist development, inventory management and signage re-prints - Track and manage all budget details for projects; submit proper documentation to Finance for each project and print job and manage monthly expense forecasts - Establish and maintain strong collaborative relationships with key internal stakeholders, such as Insights and Analytics, Marketing, Creative and Experience Design, Delivery Management, Operations, Construction, A&E, Legal, and Finance - Travel regularly (up to 10%-15% of time) to CVS stores and competitor stores to observe various projects + experiences, solicit colleague feedback, and seek inspiration, and for team engagement events
• Experience : - 5+ years of marketing, customer experience, experience strategy, and/or service design with a strong foundation of business and consumer understanding - 5+ years of cross-functional leadership experience - Experience working in retail or healthcare with a focus on the store and/or customer experience; related store format experience is a plus - Highly motivated, self-starter who can thrive in a demanding, performance-driven environment and make thoughtful decisions even when time-bound - Ability to problem solve by identifying and removing barriers while maintaining a positive and collaborative attitude - Proven track record of working collaboratively with internal and external business partners - Intellectual curiosity and rigorous analytical experience; ability to take and transform data into actionable insights - Excellent communication skills that can be effectively articulated in both written and oral forms across a diverse audience base, including senior leaders - Deep appreciation of end-to-end customer experience with ability to lead research projects that will uncover critical insights to help inform go-forward strategies - Strong PC knowledge including Microsoft Office, Word, Excel, and PowerPoint
• Position Summary : As the Senior Manager, Store Experience, you will play a critical role as we continuously evolve and elevate the in-store experience to make CVS stores into our customers’ first choice for their health and wellness needs, and a place they want to shop, learn, and discover how to take the next best step on their health journeys. Specifically, using customer insights and data as inspiration, you will help create, implement and measure store experience strategies to help deliver on our business, colleague and customer needs.
• Education : Bachelor's degree in Marketing, Business, or related.
• What days & hours will the person work in this position? List training hours, if different. : Hybrid Role: In person Tues, Wed, Thurs + Remote Mon, Fri (subject to change)
• Type of Start : Individual starts
• Program Office - Point Of Contact : Patricia Oberle
• Is this an in-person, patient-facing role? : No
• Onsite Requirements : Onsite as needed
  
  

Duties

• Evolve our new retail colleague Uniform strategy, including developing additional name badge enhancements and uniform designs for other retail roles
• Develop standardized measurement dashboards, using several sources of data, for our various retail formats and experience pilots to facilitate a continuous understanding of performance metrics (sales, trips, NPS) and ensure we are meeting the needs of our customers and the business
• Enhance and evolve our marketing plan for new format and new store launches to help drive sales and trips; may include traditional channels like email, SMS text, direct mail, store signage, and coupons and experiential tactics like samples, surprise & delight, and more.
• Provide strategic support for special projects as needed
• Deliver executive-level weekly status updates to be shared with senior leadership and key partners
• Continuously identify ways to simplify processes and optimize experiences
• Coordinate the printing and shipping of signage, including partnering with Print Procurement, completing print request forms, quote reviews, documentation, and submission for POs, checklist development, inventory management and signage re-prints
• Track and manage all budget details for projects; submit proper documentation to Finance for each project and print job and manage monthly expense forecasts
• Establish and maintain strong collaborative relationships with key internal stakeholders, such as Insights and Analytics, Marketing, Creative and Experience Design, Delivery Management, Operations, Construction, A&E, Legal, and Finance
• Travel regularly (up to 10%-15% of time) to CVS stores and competitor stores to observe various projects + experiences, solicit colleague feedback, and seek inspiration, and for team engagement events
  
  

Experience

• 5+ years of marketing, customer experience, experience strategy, and/or service design with a strong foundation of business and consumer understanding
• 5+ years of cross-functional leadership experience
• Experience working in retail or healthcare with a focus on the store and/or customer experience; related store format experience is a plus
• Highly motivated, self-starter who can thrive in a demanding, performance-driven environment and make thoughtful decisions even when time-bound
• Ability to problem solve by identifying and removing barriers while maintaining a positive and collaborative attitude
• Proven track record of working collaboratively with internal and external business partners
• Intellectual curiosity and rigorous analytical experience; ability to take and transform data into actionable insights
• Excellent communication skills that can be effectively articulated in both written and oral forms across a diverse audience base, including senior leaders
• Deep appreciation of end-to-end customer experience with ability to lead research projects that will uncover critical insights to help inform go-forward strategies
• Strong PC knowledge including Microsoft Office, Word, Excel, and PowerPoint
  
  

Position Summary

As the Senior Manager, Store Experience, you will play a critical role as we continuously evolve and elevate the in-store experience to make CVS stores into our customers’ first choice for their health and wellness needs, and a place they want to shop, learn, and discover how to take the next best step on their health journeys. Specifically, using customer insights and data as inspiration, you will help create, implement and measure store experience strategies to help deliver on our business, colleague and customer needs.

Education

Bachelor's degree in Marketing, Business, or related.

What days & hours will the person work in this position? List training hours, if different.

Hybrid Role: In person Tues, Wed, Thurs + Remote Mon, Fri (subject to change)