Marketing Director

Job Description: Director of Marketing

Position Type: Full-Time

Reports To: CEO and Integrator

Job Summary:

As the Director of Marketing at Sports Imports, you'll be at the forefront of propelling the company's growth and market presence to new heights. We're looking for a brand enthusiast with a visionary approach to champion the Sports Imports culture and create unforgettable customer experiences. Leading an energized and dynamic team, you'll expand our market share and captivate new audiences. As a key member of our senior leadership team, you'll play a pivotal role in driving Sports Imports to unprecedented success.

In this exciting role, you'll work closely with other departments to craft and execute cutting-edge strategies that drive revenue, enhance our brand, and ensure every customer experience embodies our core values. You'll also take charge of our prestigious national partnerships with industry leaders and forge new relationships to support key initiatives and product lines. This is your chance to make a significant impact and take ownership of our marketing vision, leading Sports Imports to the next level.

Key responsibilities and tasks:

• Team Management: Lead and inspire a team of talented marketing professionals. Shape the future of the team by hiring the best talent, driving productivity, and fostering growth through mentorship and performance management. Be the guiding force that propels your team to new heights.
• Market Research: Dive deep into market research to uncover customer needs, spot industry trends, and outmaneuver competitors. Leverage data-driven insights to craft innovative sales and marketing strategies that set us apart.
• Customer Acquisition: Develop dynamic and creative customer acquisition strategies. Expand our customer base and drive explosive growth with your innovative approaches and bold initiatives.
• Partnerships and Alliances: Forge powerful partnerships and alliances with leading businesses and organizations to extend our market reach. Strengthen existing partnerships and lead exciting contract negotiations and renewals that fuel our growth.
• Budget Management: Take the reins of our marketing budgets and strategically allocate resources to maximize ROI. Your financial acumen will ensure we achieve exceptional results and drive our success to the next level.
• Customer Feedback and Insights: Harness the power of customer feedback to drive product enhancements and fine-tune marketing strategies. Use these insights to make impactful decisions that resonate with our audience.
• Competitive Analysis: Stay ahead of the game by monitoring and analyzing competitor activities and market trends. Adapt and innovate strategies to keep us leading the pack.
• Strategic Planning: Work hand-in-hand with the senior leadership team and department leads to align marketing strategies with our overall business objectives and ambitious growth plans.
• Marketing Strategy: Craft and execute a cutting-edge annual marketing strategy that aligns with our company’s goals and targets. Lead us to new heights with your visionary approach.
• Product Positioning: Develop and refine compelling product positioning and messaging that effectively communicates the unique value of our offerings to our target audience.
• Lead Generation: Spearhead innovative lead generation strategies, including content marketing, email campaigns, website forms, and social media outreach, to ensure a continuous flow of qualified leads.
• Content Creation: Oversee the creation of engaging marketing content that supports lead generation and boosts brand awareness. Make our content stand out in a crowded market.
• Digital Marketing: Drive our digital marketing efforts, managing everything from website optimization and SEO to pay-per-click advertising and dynamic social media campaigns.
• Trade Shows and Events: Plan and lead our participation in industry trade shows, conferences, and events. Promote our products and services, making a lasting impression on attendees.
• Brand Management: Champion brand consistency across all marketing materials and customer touchpoints, reinforcing our company's image and core values.
• Marketing Reporting: Deliver regular, insightful reports and analyses of marketing performance to company leadership, highlighting key metrics and identifying areas for improvement. Make data-driven decisions that propel us forward.

Qualifications:

• Bachelor’s degree in marketing, Business, or a related field (Master's preferred).
• Minimum of 7-10 years of experience in sales and marketing leadership roles.
• Proven track record of driving revenue growth and building successful marketing campaigns.
• Strong leadership, communication, and strategic planning skills.
• Familiarity with marketing techniques, analytics, and sales CRM systems.
• Thorough knowledge of web analytics (Google Analytics, Web trends, Google Adwords, etc.)