Director, Global eCommerce, e.l.f. Cosmetics

About The Company

e.l.f. Beauty, Inc. stands with every eye, lip, face and paw. Our deep commitment to clean, cruelty free beauty at an incredible value has fueled the success of our flagship brand e.l.f. Cosmetics since 2004 and driven our portfolio expansion. Today, our multi-brand portfolio includes e.l.f. Cosmetics, e.l.f. SKIN, pioneering clean beauty brand Well People, Keys Soulcare, a groundbreaking lifestyle beauty brand created with Alicia Keys and Naturium, high-performance, biocompatible, clinically-effective and accessible skincare.

We have annual revenues of :$900 million and our business performance has been nothing short of extraordinary with 21 consecutive quarters of net sales growth as we have grown to #3 mass cosmetics brand in the US and are the fastest growing brand among the top 5. Our total compensation philosophy offers every new hire competitive pay and benefits, bonus eligibility (200% of target over the last four fiscal years), equity given to every full-time employee as a part of their new hire package, flexible time off, year-round half-day Fridays, and a hybrid 3 day in office, 2 day at home work environment. We believe the combination of our unique culture, total compensation, workplace flexibility and care for the team is unmatched across not just beauty but any industry.

We are looking for a strategic eCommerce superstar to join our Digital team and lead the growth of e.l.f. Cosmetics online. Proximity to Los Angeles, CA, or New York, NY, is preferred.

Responsibilities

Direct-to-Consumer (D2C) Revenue Growth and Brand Education/Content Optimization

• Responsible for Global revenue growth from elfcosmetics.com (e.l.f. Cosmetics and e.l.f. SKIN), including significant acceleration of growth from international markets
• Support the transformation of the e.l.f. website to create a more immersive, delightful online. experience that builds a deeper emotional connection with our community, driving greater repeat engagements and ambassadorship
• Partner with International leads and Digital Product leads to build a localization strategy by market, identifying and tracking cost/benefit impact
• Lead optimization of online educational content to improve brand/category understanding and increase purchase intent across our assortment, including customized journeys and communications customized to top markets
• Identify, build, and execute against differentiated D2C experiences and campaigns; ideate around opportunities for exclusive product windows and bundles
  
  
  

Translate brand and campaign “stories” into the digital space and collaborate with the brand team on customizing e.l.f. storytelling across top international markets.

• Develop a comprehensive content strategy in partnership with SEO, CRM, and UX leads designed to
  
  
  

increase time on site and improve conversions per user and per session while also fueling critical intangibles: delight, excitement, and brand affinity.

• Identify opportunities for improving new user acquisition and revenue growth across markets
• Close partnership with e.l.f.’s mobile app owner and TikTok Shop owner to drive incremental purchases across all D2C channels (and optimize forecasting)
• Identify opportunities to make global direct channels more profitable (contribution margin)
• Management of high-performance eComm team
  
  
  

Sales and Operations Planning

• Owner of Global S&OP and P&L for e.l.f. direct and responsible for managing month-over-month and quarterly - reporting shared with e.l.f.’s Board of Directors
• Build a strong collaborative partnership with the Operations team to optimize forecasting and our strategy for addressing overstock and discontinued units
• Manage direct campaign reporting and weekly performance reports across all markets
  
  
  

A/B Testing and Audience Management

• Partner with the Integrated Marketing and Paid Media team to identify new audiences to target and optimize top-of-funnel and down-funnel channels, driving conversions across all sites
• Partner with CRM lead to identify incremental opportunities for sign-in and engagement incentives and opportunities for personalized journeys across markets
• Close collaboration with UX and CRM to identify opportunities for onsite A/B testing across different audience segments and markets
• Partner with the Customer Service team to address consumer complaints and improve user experiences
  
  
  

Requirements

• 8+ years of eCommerce experience. Management experience is critical
• Bachelor’s degree required
• Demonstrated experience and knowledge in driving the reach and growth of a consumer-packaged good brand in the digital space and successfully managing a P&L
• Experience forecasting and managing a complex assortment strategy for a brand with thousands of SKUs in the market
• Digital content optimization experience and oversight of the growth of a highly engaged online community
• Familiarity with consumer identity, privacy, and security needs
• High level of comfort presenting and communicating with senior executives inside the organization and with external senior partners
• High energy and capable of easily multi-tasking and context-switching in a fast-paced and ever-evolving organization
• Ability to operate effectively in a team-oriented and highly collaborative environment
• Experienced with Commerce tools such as Salesforce Commerce Cloud
• Experienced with analytics and BI tools such as Excel, Power BI, Tabs Analytics, and Google Analytics (GA4)
• D2C Start-up experience strongly preferred
  
  
  

This job description is intended to describe the general nature and level of work being performed in this position. It also reflects the general details considered necessary to describe the principal functions of the job identified, and shall not be considered, as detailed description of all the work required inherent in the job. It is not an exhaustive list of responsibilities, and it is subject to changes and exceptions at the supervisors’ discretion.

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