Creative Director/Sr. Manager of Brand, Digital and Events Strategy

Creative Director/Sr. Manager of Brand and Digital and Events StrategyOverview of Job Duties:Spineology Inc. ("Spineology" or the "Company"), the leader in ultra-minimally invasive spine surgery, is seeking an experienced and enthusiastic Creative Director/Sr. Manager of Brand, Digital and Events Strategy to join the growing marketing organization. Reporting to the Executive Vice President of Marketing, this person will partner with the Product Marketing organization to develop and grow our downstream marketing initiatives. This person will manage and develop our internal agency comprised of 2 FTEs, (Visual Design and Media Project Manager, and Multimedia Specialist) to develop compelling internal and external campaigns, content and programs to drive and develop our messaging and brand awareness. A strong digital background is desired as we grow activity in the space. This person will have strategic vision to lead our organizational, brand and digital transformation efforts. The position is based in St. Paul, MN at the Spineology corporate headquarters.Responsibilities Include:Oversight in development of brand positioning, messaging and visual evolution, refreshCompetitive differentiation through programs and brand identityGround up development and championing of digital programsBrand campaign development and implementation aligning with business objectives and market positioningInternal sales educational and promotional campaigns development and executionDevelopment of internal communication programs and initiativesEnhance brand engagementCustomer testimonials and story development and amplificationCollateral and content development managing approved messaging, FDA clearance and compliance regulationsEvents (live and digital) strategy and programsSocial media program development, implementationStrong Cross functional partnershipDeep project management and organizational skillsVendor managementHubspot experience and CRM developmentOwnership of tracking and metrics for all activities- reports to senior managementStrong presentation and customer engagement skillsExperience:Four-year college degreeAt least 5 years of experience in an agency or in-house role working on integrated, cross-channelcampaigns with a strong, diverse portfolio.Knowledge of or experience working on brand development within the medical device industry.Experience on set during production and comfortable serving as a director during shoots.Excellent customer relationship-building skills.Proven experience managing a team from concept to execution.Interest in marketing trends, social media strategies, and new technologies.Positive attitude, flexibility, and problem-solving abilities.Strong communication skills and attention to detail.Fluency in Adobe Creative Suite and expertise in various media delivery models is a plus.About SpineologySpineology Inc. leads the way in ultra-minimally invasive spine surgery, revolutionizing how surgeons treat patients with spinal pathologies. Its proprietary technology, OptiMesh sets the company apart from traditional fusion procedures enabling surgeons to optimize outcomes, while minimizing tissue disruption and enhancing patient recovery. With a strong commitment to patient-centered care, Spineology aspires to provide every spine patient the freedom from pain through the creation and delivery of ultra-MIS solutions.Spineology Inc.7800 3 rd

Street N., Suite 600St. Paul, MN 55128