Content Writer

The Content Writer will assist the Blackberry Marketing team in content creation and production for all facets of the Blackberry brand.

Blackberry Marketing: The Blackberry Marketing team creates promotional, editorial and informational content for the Blackberry family of brands. The Marketing team is responsible for managing all areas of external communication and branding, including digital and print production and photo and video shoot production, to deliver a coherent and consistent brand voice and visual brand message across all marketing channels. Marketing channels include, but are not limited to, all integrated marketing initiatives, direct-to-guest promotions, point of sale, look books and brochures, guest communication, sales tools, training tools, ecommerce, events collateral, creative content, retail branding and development and production related to any communication.

ESSENTIAL DUTIES AND RESPONSIBILITIES include the following. Other duties may be assigned.

• Assist the Content Manager and Marketing team with communications for Blackberry Farm, Blackberry Mountain, High Hampton, Blackberry Farm Design and all other facets of the Blackberry brand.
• Create original writing for various print and digital projects including but not limited to website, emails, newsletters, news releases, social media, catalogs, media, corporate and guest support communications, and more.
• Participate in brainstorming and developing original concepts that result in effective, creative and compelling communication.
• Seek out content opportunities, and write stories to expand the content library.
• Assist with production of all content creation including script writing, production coordination and podcast recording.
• Maintain clear and consistent brand voices.
• Assist with uploading and publishing content online on Blackberry websites.
• Edit as needed.
• Assist with tracking metrics for content.
• Assist with social media caption creation.
• Assist with other duties as assigned.

Must comply with all company policies and procedures.

To perform the essential functions of this position, regular and consistent attendance is required.

Must be able to work well with other team members and managers and interact with Blackberry guests.

EDUCATION and/or EXPERIENCE

• Bachelor’s degree from an accredited university in communications, journalism, English, or marketing
• One to two years’ experience in a writing or journalism setting
• Familiarity with AP style and comfortability adapting to brand style
• Self-motivated and organized
• Working knowledge of an editorial calendar
• Attention to deadlines and adaptability to shift priorities quickly

LANGUAGE SKILLS

• Writing samples must be submitted for consideration. (Submit with application under Cover Letter section.)
• Must have excellent verbal and written communication skills
• Must be able to effectively communicate with team members and guests

COMPUTER SKILLS

• Must be proficient in Microsoft Word

MATHEMATICAL SKILLS

• Must have basic mathematical skills

REASONING ABILITY

• Must be able to exercise judgment and make decisions based on job knowledge and awareness of company goals

PHYSICAL DEMANDS

• Must be able to lift packages up to 40 pounds
• Must be able to sit 80% of the time while using a computer
• Must be able to safely operate a company vehicle or golf cart

WORK ENVIRONMENT

• Office building

About Blackberry

Blackberry Farm and Blackberry Mountain, Relais & Châteaux properties located in the Great Smoky Mountains, continue the traditions of unparalleled hospitality and luxury that have always been the hallmark of the Blackberry brand. Combining land conservation, modern-day luxuries, and captivating natural setting, the two resorts create vacation experiences unlike any other. Activities abound at Blackberry Farm and Blackberry Mountain offering the opportunity for every guest to create an ideal experience to enjoy the properties and the region, whether they’re seeking the thrill of adventure, the relaxation of a spa immersion, or quality time around the table enjoying celebrated cuisine.

A career at Blackberry means being surrounded by a welcoming and supportive team who strive each day toward common goals: legendary hospitality, memorable experiences and generational sustainability.

From ensuring our guests have a memorable stay to providing renowned cuisine, Blackberry provides career-defining opportunities, a comprehensive benefits program, and the tools to explore and grow your career. Some of our benefits include travel perks and property benefits, tuition reimbursement, paid time off with additional paid holidays, health insurance and flexible spending accounts, 401k match with profit share and training and education.

Blackberry is an Equal Opportunity Employer.