AVP, Web Marketing Manager

Axos Bank

Target Range:

$115,000.00/Yr. - $130,000.00/Yr.

Actual starting pay will vary based on factors including, but not limited to, geographic location, experience, skills, specialty, and education.

Eligible for an Annual Discretionary Cash Bonus Target: 10%

Eligible for an Annual Discretionary Restricted Stock Units Bonus Target: 10%

These discretionary target bonuses may be awarded semi-annually based upon your achievement of performance goals and targets.

About This Job

We seek a dynamic web marketing manager to lead our digital presence, drive performance for our website, and ensure high visibility and effectiveness in search engine results. You will craft and execute strategies and coordinate projects and resources to enhance our website's search engine visibility, user experience, and overall performance. Collaborating closely with cross-functional teams, you will implement best practices, track key metrics, and drive continuous improvement. Your proficiency in driving digital innovation and adept project management and cross-functional coordination skills will be pivotal in amplifying our brand's presence and impact online.

If you are ready to join a fast-growing, respected financial institution and be a part of a team that values creativity, innovation, and excellence, we invite you to apply for the Web Marketing Manager role.

• Develop and execute a comprehensive website strategy to attract, convince, and convert
• Create mobile-first, user-friendly, and objective-driven web strategies and plans that position our website as a competitive acquisition channel through usability and SEO best practices
• Audit your website regularly, looking for chances to optimize on-page and off-page SEO
• Collaborate with internal Product, Strategy, Brand, and Design teams to craft high-quality, keyword-optimized content aligning with channel objectives and user intent
• Devise and coordinate the creation of custom landing pages for paid marketing campaigns, ensuring alignment with channel-specific strategies to optimize conversion rates and enhance campaign effectiveness
• Monitor and analyze website performance metrics, including traffic, conversions, and user engagement, to track progress and identify optimization areas
• Drive the optimization of website content, metadata, and structure to improve search engine crawlability and indexing
• Implement App Store Optimization (ASO) strategies to enhance app visibility and downloads on relevant app stores
• Manage projects across cross-functional internal and external teams, such as marketing strategy, content and design, web development, MarTech, and analytics teams, to ensure seamless operation and continual website enhancement
• Manage timelines, deliverables, and communications to meet project goals and deadlines
  
  

Requirements:

• 5+ years' web marketing experience
• An act-like-an-owner mentality. We have a bias toward action
• 5+ years of proven experience in website strategy development and implementation. Banking or financial services industry experience is a plus
• In-depth knowledge of search engine algorithms, ranking factors, and analytics tools
• Strong analytical skills and the ability to interpret and leverage data to drive informed decision-making and optimization strategies
• Proven project management, communication, and collaboration skills, with the ability to effectively influence and align stakeholders across departments
• Creative problem-solving abilities and a passion for staying ahead of industry trends and best practices
• Prior experience managing and mentoring a team of marketing specialists is a plus
  
  

Axos Employee Benefits May Include:

• Medical, Dental, Vision, and Life Insurance
• Paid Sick Leave, 3 weeks’ Vacation, and Holidays (about 11 a year)
• HSA or FSA account and other voluntary benefits
• 401(k) Retirement Saving Plan with Employer Match Program and 529 Savings Plan
• Employee Mortgage Loan Program and free access to an Axos Bank Account with Self-Directed Trading
  
  

About Axos

Born digital-first, Axos delivers financial tools and services that allow individuals, small businesses, and companies to access and manage their money how, when, and where they want. We’re a diverse team of dynamic, insightful, and independent innovators who are excited to provide technology-driven solutions that offer unbeatable value to our customers.

Axos Financial is our holding company and is publicly traded on the New York Stock Exchange under the symbol "AX" (NYSE: AX).

Learn more about working at Axos

Pre-Employment Background Check and Drug Test:

All offers are contingent upon the candidate successfully passing a credit check, criminal background check, and pre-employment drug screening, which includes screening for marijuana. Axos Bank is a federally regulated banking institution. At the federal level, marijuana is an illegal schedule 1 drug; therefore, we will not employ any person who tests positive for marijuana, regardless of state legalization.

Equal Employment Opportunity:

Axos is an Equal Opportunity employer. We are committed to providing equal employment opportunities to all employees and applicants without regard to race, religious creed, color, sex (including pregnancy, breast feeding and related medical conditions), gender, gender identity, gender expression, sexual orientation, national origin, ancestry, citizenship status, military and veteran status, marital status, age, protected medical condition, genetic information, physical disability, mental disability, or any other protected status in accordance with all applicable federal, state, and local laws.

Job Functions and Work Environment:

While performing the duties of this position, the employee is required to sit for extended periods of time. Manual dexterity and coordination are required while operating standard office equipment such as computer keyboard and mouse, calculator, telephone, copiers, etc.

The work environment characteristics described here are representative of those an employee may encounter while performing the essential functions of this position. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of this position.