Scott Kerr

CMOs: are you a ‘growth unifier’? If not, what’s holding you back? ✋ With the marketing function splintered across the C-suite in many companies, a central ‘chief customer advocate’ is often missing… 🫥 Robert Tas and Roberta Fusaro discuss why that jeopardizes growth opportunities – and how the CMO can step up, with the CEO’s support. 👐 This podcast draws on our research with Association of National Advertisers – check it out 🎧➡️ https://lnkd.in/eeNqsZ65 #CEO #CMO #McKinseyonGrowth #CourageousGrowth #AssociationOfNationalAdvertisers #McKinseyGMS

35

Generative search is changing the search landscape! Gini Dietrich details how this affects your earned and owned media efforts https://lnkd.in/gCkAEx-K #GenerativeSearch #SEO #GenerativeAI

1

Lead the way and make every aspect of your #advertising #sustainable! Check out this practical guide filled with insights, tools, and expert guidance: "Sustainable Advertising: How Advertising Can Support a Better Future" by Matt Bourn and Sebastian Munden. We love the subject matter! Could this book be your next great read? 📚 #Sustainableadvertising #Betterfuture #Expertguidance #AgileMediaAfrica https://loom.ly/C8XAv5M

1

Live Now: 🚀 How Generative AI Took Personalization From Buzzword to Buzzworthy Join us at the EMARKETER Summit where our principal analyst Yory Wurmser, along with experts from Colgate-Palmolive, ThredUp, and Digitas, will delve into genAI use cases. From ad optimization to democratizing data analytics in marketing, discover how genAI is revolutionizing the industry. Tune in: https://lnkd.in/gquRVPiH #GenerativeAI #MarketingInnovation #EMARKETERSummit #AdTech #Personalization

8

🌐 Our We Know Experiences global study reveals that while consumers are open to AI companions, there are concerns about maintaining human connections. Lisa Gramling, SVP, Research Innovations & Intelligence, NA, shares how 💬 "Consumers are taking charge and finding a healthy balance between technology and in-person connection." Read more in Roastbrief ⬇️   #MarketingInsights #Technology #AI

6

1 Comment

🚀 Thanks to Capitol Communicator for their coverage of the newest book in The Agile Brand Guide series: New Agile Brand Guide helps marketers create more effective content at scale with Generative AI https://buff.ly/3QkOmPi #marketingbooks #generativeAI #AIbook

4

When it comes to brand safety, the stakes for marketers are higher than ever before. From rising ad spend in high-risk digital environments and generative AI proliferation to polarizing political discourse, your brand's reputation faces significant threats in 2024. Proactively protect your brand with actionable insights from our new ebook. Download your free copy here: https://lnkd.in/eusXzQkZ #brandsafety #marketing

1

How we Unearth Unmet User Needs to Open New Markets ↓ If you're a brand looking to carve out your own niche or stay ahead of the competition, then not unearthing their unmet needs can be disastrous for: 1. There are always newer and leaner competitors entering the market with a differentiated offering. 2. Your only moat against the competition becomes how deep your wallets are and the discounts you offer. 3. Your unwanted products pile up in your warehouse dragging your margins and stock price with it. Unearthing Unmet User Needs helps drive innovation, create uncontested niches and reduces dependency on advertising and discounting. To know how we work this magic, read the deck below 👇🏾 #userresearch #unmetneeds #innovation P.S.: DM us "UNMET NEEDS" to book a strategy call if you want to own an uncontested market.

18

2 Comments

What happens if the New MRC OOH Measurement Standards are adopted: Kym Frank (MWorks): Kym Frank Global CXO. A hypothetical (but realistic) example: Consider a Static Bulletin and a Static Transit Shelter both appearing along the right-hand side of the same stretch of roadway…The bulletin is the standard 14 ft X 48 ft and the shelter is 6 ft X 4 ft. Please consider the following image for the […] #DOOH #digitalbillboards #digitalsignage

1

In partnership with Common Sense Media and Center for Digital Thriving, the research team at Hopelab asked over 1,500 teens and young adults about generative AI. Young people are extremely important in considering the future of generative AI—they're not only early adopters and influencers, but will also be among the first to grapple with its consequences. Understanding the perspectives of young people when it comes to generative AI is paramount, especially considering the impact of digital technologies on youth well-being. Learn more and download the report: https://lnkd.in/gr4hNfik

21

2 Comments

Welcome to the life of today’s CMO. No longer confined to managing a brand and its messaging, the post’s responsibilities have swelled to include a host of disciplines. And some CMOs have mastered new corporate responsibilities well enough to step up to the CEO’s office. Today’s multiskilled marketers are also taking board seats at other companies—experiences that can help them evolve further as CMOs. What’s more, they can represent the customer perspective. https://lnkd.in/edTgpQzf

1

📣 📣 Join us tomorrow, May 30, 2024 for a deep dive into influencer marketing insights with Sila's AI! Join our webinar and discover how to prioritize authenticity, drive tangible action, and stay ahead of the curve. Don't miss out, register today! ⬇️

1

Dive into the future of consumer experiences with generative research. Uncover how to align your brand with customer desires and spark meaningful innovation. Explore our insights for a deeper connection: https://bit.ly/3xeyzeZ #GenerativeResearch #ConsumerInsights #InnovationStrategy #thrivethinking

5

Want to learn all the ins and outs of #qualitativeresearch? Read our guide and then get going right away with Attest Video Responses. Video responses are a great alternative to #focusgroups, allowing you to get verbatim feedback from your target consumers in a matter of clicks. https://lnkd.in/dhh5EfVM #consumerresearch #marketresearch

9

Understanding the dynamics of consumer panels is crucial for businesses navigating today's competitive market. Check out our insightful blog post to grasp the profound impact consumer panels have on driving business growth. Learn how these research groups illuminate consumer behavior, inform strategic decisions, and foster innovation, setting the stage for success in the ever-evolving marketplace. #ConsumerInsights #MarketResearch #BusinessGrowth  

1