Tammy Henault

This is hella interesting. I don’t think it’s a brand problem…I think it’s a profit over people problem. When you get comfortable just because of your name, cut corners on quality/material/innovation, and shift away from facilitating community+connection—why buy when you can no longer resonate with a brand whos values go against your audience and their cultural touch points are surface level at best. Sometime you have to slow your processes down and give people the room to develop regardless of what the board says. New Balance moves so strategically and slow when making choices and have been at the center of creating culture. Moving as fast as culture is never the answer if it’s at the expense of people for profit and doesn’t create impact over time.

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Ever curious about what's under the curtain? Dailymotion has just unveiled Auto Path, a groundbreaking high-impact creative tailored specifically for the Auto Industry. By leveraging our Predictive Targeting audience insights and vast scale, we've crafted activations that resonate with car buyers, all while providing measurable in-ad actions with OLV and CTV. Key Standard Features: - Custom Multi-touchpoint elements envelop your video creative - Product feature hotspots seamlessly integrated within the video environment to capture attention - Outbound click features to enhance data collection, site traffic, and conversion rates Experience an exclusive peek behind the scenes... Let us guide you on a test drive and engage seamlessly across all screens! Hit me or our exceptional sales team Brenda Rodriguez Valeria Basmagi Edivaldo Junior to introduce you to this exceptional innovation in Latin America #autopath #Dailymotion #creativeinnovation #predictivetargeting

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So This is Fascinating and I am very pleased. This week I posted that we needed responsibility to come back into programmatic. Because otherwise everyone blames others and we end up with a polluted ecosystem (fraud, bad content, MFA, hate etc). I have been talking about this in different ways for years. We need some level of walls to keep out the bad actors. We need some level of responsibility to maintain standards. Its clear that TTD and Jeff Green agree. This is at the nub of the push to the premium internet. With TTD taking some level of responsibility for what happens on their platform. Its also worth saying that the easy option is to do nothing. Many platforms make millions out of poor content in the short term. We need more action like this for the long term. For thats the point. This is not altruistic but acting to secure the long term viability of the channel.

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Jounce Media's newly published State of the Open Internet Report explains the industry’s chronic bidstream congestion issue and how to address it. This latest research highlights the trend toward consolidation we are seeing on the supply side and is a must-read.

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Money talks in all forms of media and sports media is no different. Well, for these past few years, and especially this year for women’s basketball, money revenue has been powerful. Women’s advertising revenue and overall revenue have skyrocketed. Viewership is up in a big way thanks to stars like Caitlin Clark and recording-setting attention is being delivered. Glad we are seeing women’s sports receive the attention they deserve. After seeing Caitlin Clark's rookie contract value last night, here's to hoping this revenue potential begins to positively influence WBNA earnings in the same way. #WomensSports #Sports #Advertising

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✅🖥️ CNBC (5/13): “It does feel like this is a moment, a moment in terms of what the next year, two years will bring," Warner Bros. Discovery CEO David Zaslav said during the company's earnings call last week. "I said a while back that this is a generational disruption.” Media companies just finished reporting quarterly earnings, which showed traditional TV is still lagging behind streaming and digital when it comes to ad revenue. Traditional TV ad buying during Upfronts is expected to increase about 1% to $18.79 billion this year, according to data from eMarketer. This is an improvement from last year when it was down about 4% to $18.64 billion. Meanwhile, digital advertising spend during the Upfronts and Newfronts — which take place a few weeks ahead of the traditional media events — is expected to increase nearly 32% to $16.45 billion this year, according to eMarketer. There was a general improvement in traditional TV ad revenue last quarter, down 8% as opposed to nearly 16% in the same quarter last year, according to a note from Macquarie senior media tech analyst Tim Nollen. Streaming advertising was up 22% across media companies, and now makes up 18% of total advertising.” ⬇️ #streamingtv #upfronts #newfronts #ctvadverting

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OK, so it happened. What's next? ▪ Sale Deadline: ByteDance has up to a year to sell TikTok to a U.S.-approved buyer to avoid a complete ban. ▪ Potential Buyers: Speculation surrounds potential buyers, including groups led by former financial officials and large corporations. ▪ Legal Challenges Expected: The legislation is likely to face legal pushback from various stakeholders, including the Chinese government. ▪ Continued Availability: TikTok remains accessible in the U.S. for now, but future access is uncertain pending legal and governmental outcomes. ▪ First Amendment Concerns: There are significant First Amendment challenges, as the platform is widely used for political and educational content.

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Jounce Media's newly published State of the Open Internet Report explains the industry’s chronic bidstream congestion issue and how to address it. This latest research highlights the trend toward consolidation we are seeing on the supply side and is a must-read.

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In a piece highlighting the industry's rising nextgen media buyers, our VP, Integrated Investment, Katelyn Rodkey talks smart investment strategies + approaches for brands to win now and well into the future, including focusing on programmatic buying, leveraging emerging tech to be more reactive to changing trends and speed to market. Read more in Ad Age.

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Lauren Lamb, Desiree Mejia and myself had the honor of attending our THIRD Meta Performance Marketing Summit in San Francisco this month! 🛩 We got to spend a few days nerding out with some of the most talented performance marketers in the game discussing the latest and greatest from the Meta ecosystem of products. We recapped our top learnings from the Summit to share with YOU for free! For those who attended, what were your standout learnings from the event? Let's keep the conversation going! #metaperformancemarketingsummit #metaads

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What are the metrics by which one should judge their retail media success? Check out our conversation with Havas Market's Molly Hop to find out!

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💡 #Brands Take note how the #NYPost mitigated #cookiepocalypse risk by using Aqfer's identity resolution tech, informed by Prohaska Consulting. In a post 3rd party cookie 🍪 world killer content and segmentation hooked to an adtech #frankenstack results in risk & loss. Pubs and brands need their own 1st party IDR systems to avoid fragmented customer views that result from multiple ID providers & other partners who are all hooked to each other in an attempt to create their own scale. This many-to-many-middlemen scenario has plagued adtech from the start. The result is redundancy, media waste, inconsistent customer experiences and inaccurate measurement. Think of Aqfer IDR like Data tech’s version of SPO 😉 #DPO, enabling clients like the NYPost, to get a single, deduplicated, omnichannel view of their customers. More here - https://lnkd.in/ggjDGWn5 https://lnkd.in/gTNURTu2

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This category is gaining momentum. A consideration for endemic or non-endemic advertisers, on-site or off-site. Activate valuable retail data to execute omni-channel campaigns on formats like CTV, Social and out-of-home (OOH) formats. 😎 #Advertising #RetailData #OmniChannelMarketing

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https://lnkd.in/gSNGxFQp The Spencer Stuart annual CMO Tenure Study offers compelling insights into the evolving role and stability of CMOs, particularly noting the tenure stabilization at 4.2 years for Fortune 500 CMOs. It's intriguing that B2B CMOs tend to have longer tenures compared to their B2C counterparts, with 4.5 years versus 4.0 years respectively. This difference likely reflects the distinct challenges and market dynamics each sector faces. The study also highlights the increasing trend of CMOs taking on broader responsibilities and the significant number of first-time CMOs being promoted internally, suggesting a strong emphasis on leadership development and succession planning within organizations. It is great to see that women now represent half of Fortune 500 CMOs. I believe it's important now for companies to turn their attention to improving development and support systems for diverse high-potential leaders. #CMOtenure #B2BMarketing #Leadership #WomeninMarketing

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Marketing, tech, and finance need to be on the same team if you want sustainable and lasting success in your marketing department, and as a company. Communication is key. Everyone needs to be on the same page, not just departments communicating with themselves. Get together for strategy building, and you'll find yourself with a clearer picture. #Marketing #MarketingStrategy #BusinessGrowth

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A welcome reminder on the limitations of programmatic advertising despite its incredibly widespread use. The lack of transparency regarding where ads are displayed and the quality of placements remains a significant issue. Also, programmatic platforms may not always ensure brand safety, with ads appearing alongside inappropriate or harmful content. On top of that, relying solely on programmatic channels can limit the control advertisers have over ad placements and targeting parameters. And this is before we get to the demise of the 3rd party cookie. Interesting article to read and not surprised Bloomberg switched to a clean, direct-sold model. #DigitalAdvertising #Programmatic #Monetisation #OnlineAdvertising

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Let’s re-run it back? An interesting and thorough love letter about the rise of FAST darlings Pluto, Tubi and Roku. While analysts have been touting the financial prospects of these platforms (and their acquisitions look better and better with each monthly Gauge report), I remain a little skeptical. Consider: 📺 Article about the stratospheric growth focused on Roku, Pluto and Tubi, all of whom will def be winners. But what of the remaining 16 that provide largely commodified content. How do they separate and get into this top tier that's dominated by YT? There are 5,000 FAST channels across 18 services. Most of these channels, therefore, are replicated across multiple FAST services rendering the platforms undifferentiated. Sounds like the Highlander to me. 📺📺 To wit, the author indicates that "While users may have initially been drawn in by the prospect of a free service, they’re now sticking around because of the quality of content." Really? I am sure that comfort-watching reruns is fine, I am hard pressed to call it transformational. Moreover, 40% of Tubi viewers don’t subscribe to other paid streaming services which means either cable or rabbit ears. (Not sure that is the kind of audience advertisers look at as "premium"). Charter/Comcast/Xumo research indicated 72% of FAST viewers also watch cable or broadcast TV and 86% subscribe to at least one paid streaming service so maybe this isn’t quite the untapped market Tubi’s data suggest. 📺📺📺 What I do appreciate and am bullish about FAST is their ability to super-serve specific audiences with specific content like Korean soaps, telenovelas, surfing and kickboxing (for me), etc., at very low cost. That is smart way to drive viewership instances (if not total viewership minutes) but likely not unique to each service, given the commodification of these deals. https://lnkd.in/gW-ueu7H

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Earlier today, Omnicom announced that it will be the first holding company to integrate into the new Instacart Developer Platform (IDP), a publicly available API program that leverages Instacart's industry-leading online grocery platform to supercharge third-party digital experiences. Our Chief Experience Officer, Clarissa Season, noted: "This integration legitimizes influencers as a media channel even more because of the clarity it provides. We view this level of outcomes-based measurement as a significant step forward." You can read the full Digiday piece here: https://lnkd.in/gm7DbAY5 #OmnicomCannes

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