Mark Stiving, Ph.D.

Reno, Nevada, United States Contact Info
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About

Mark Stiving has driven business initiatives worth hundreds of millions of dollars. He…

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Experience & Education

  • Impact Pricing LLC

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Licenses & Certifications

Publications

  • Selling Value - How to Win More Deals at Higher Prices

    Mark Stiving, Ph.D.

    Salespeople who understand value win more deals at higher prices. This book will forever change the way you think about B2B Sales. It's one of those landmark titles that comes along about once a decade with the potential to revolutionize the profession. With this book, you will better understand how buyers make purchase decisions and how they think about value. You probably have a gut feel for what value is but do you articulate it effectively to your prospects? This book will show you how…

    Salespeople who understand value win more deals at higher prices. This book will forever change the way you think about B2B Sales. It's one of those landmark titles that comes along about once a decade with the potential to revolutionize the profession. With this book, you will better understand how buyers make purchase decisions and how they think about value. You probably have a gut feel for what value is but do you articulate it effectively to your prospects? This book will show you how to communicate value more effectively. Most definitely a sales field guide your team needs to win bigger deals at higher prices more consistently.

    See publication
  • Win Keep Grow: How to Price and Package to Accelerate Your Subscription Business

    Morgan James

    Highly readable and filled with Aha's for anyone running a recurring revenue business.

    See publication
  • Pricing is ...

    Pragmatic Marketing

    E-book generated from several blogs published at PragmaticPricing.com

    See publication
  • Impact Pricing: Your Blueprint for Driving Profits

    Entrepreneur Press

    Easy to read, eye opening book on how to think about pricing. Excellent reviews on Amazon.

    See publication
  • Price Endings When Prices Signal Quality

    Management Science

  • Market Segmentation in the 21st Century: Discrete Solutions to Continuous Problems

    Seoul Journal of Business

    Other authors
    • Greg Allenby, Neeli Bendapudi, Bob Burnkrant, Leslie Fine, Jim Ginter, Bob Leone, Mark Stiving and Rao Unnava
  • Navigating the Confusing Math of Retail Pricing

    Journal of Commerce

  • An Empirical Analysis of Price Endings with Scanner Data

    Journal of Consumer Research

    Other authors
    • Russell S. Winer
  • Dissertation: An Economic Theory of Price Endings

    UC Berkeley

Honors & Awards

  • Distinguished Toastmaster

    Toastmasters International

    The Eagle Scout of Toastmasters. :-)

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