Stephanie Black-Dattoli (she/her)

What are the biggest misconceptions about AI? How do you drive AI adoption across audiences that would unquestionably benefit from virtual assistants, but are hesitant to embrace this new technology? Had a great time addressing key topics like this with Carlos Corredor on the Tailwind Marketing Podcast. Thank you Carlos and Condor | Digital Marketing for having me on. #AI #artificialintelligence #podcast #marketing #digital #digitalmarketing #AImyths https://lnkd.in/gYEY6bBJ

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Learn more about how the Premier Success Plan helps you start strong, scale, and get more value from Salesforce.

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Returning from paternity leave is bittersweet, but I'm feeling re-energized and ready to tackle the immense opportunities ahead for our Amazon Ads and Amazon Marketing Cloud (AMC) customers. While I was welcoming my daughter into the world, a product I started working on over a year ago launched. Although a bit late to the party, I'm thrilled to introduce NCSolutions' CPG Insight Stream, a robust and comprehensive offline sales dataset, to our Amazon Ads/AMC customers. Since ~75% of purchases occur in stores (aka offline), this was a top request, and I'm excited to see the value it will create for our customers. With this launch, customers can now analyze and compare purchasing journeys (both online via Amazon.com and offline via NC Solutions), enhance MTA models, create audiences (coming soon) and much more. Reach out to me, your dedicated account representative or visit the 'Paid Features' tab in AMC for more information. https://lnkd.in/eJFzrCJQ #AmazonMarketingCloud #AmazonAds #NCSolutions #DataAnalysis #CustomerInsights #CleanRoom

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With the rapid changes in consumer and market behavior, OK-performing promotions performance isn't good enough. If tough to take the risk and do something different, but you can't wait around anymore. You need to get ahead of it and be able to make intelligent (and better) choices in your pricing & promotions. https://lnkd.in/gtc-VVF7

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Do you have a framework in place for benchmarking and then optimizing your workflows for managing marketing campaigns & creative operations?

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Discover how #GoogleDocs meets the power of NotebookLM, from Google Labs, in this interview with bestselling author Steven Johnson 👇

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Elevate your marketing game with full funnel metrics! Discover the secret to measuring ROI across consumer touchpoints in our ever-changing digital landscape. Join Nielsen and Lyft for an insightful session at Cannes Lions, where we’ll explore how to drive tangible results and empower your decision-making. 🌟 Don’t miss out—request your invite today! https://bit.ly/3RdkN3p  #MarketingROI #FullFunnelMetrics #CannesLions

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The #googlechat team continues to ship new features at a rapid clip. This one is pretty great: you can now create an email alias for any kind of space that lets you forward emails directly from your inbox. No more copy/pasting important info or documents. Small changes that yield big improvements. --- Learn and share how to Email a space in Google Chat 💡

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Harness the power of generative AI to supercharge your marketing efforts. ⚡️ From analyzing campaign performance to creating personalized messaging, AI-driven tools like ZoomInfo Copilot empower marketers to achieve smarter, faster results. Click below or head to our blog for 9 data-driven ways to use generative AI for marketing 👉 bit.ly/4bGBrkj

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The life sciences industry is facing unprecedented change fueled by the evolving needs of patients and HCPs, emerging industry trends and operating models, increased complexity of treatments, new data sets, and technology advancements spurred by generative AI across clinical, medical, and commercial functions. Join our General Managers for an update on what Salesforce is doing to bring the industry into the next era with Life Sciences Cloud, powered by CRM + AI + Data + Trust.

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According to the latest edition of The CMO Survey, nearly 25% of CMOs said their organization didn't use martech solutions. That's clearly rubbish. But more concerning is that their current martech investments are struggling to meet ROI expectations, when they're used at all. But that's not going to stop CMOs from spending more on martech... they told us so. I wrote for MarTech about trying to make sense of this, and whether or not it really matters in a world where: 1️⃣ Executives appear to be mostly clueless about how the work gets done and 2️⃣ Every marketers is now a marketing technologist. https://lnkd.in/eCi3irPn #martech #marketingtechnology #marketing #marketingoperations #marketingops

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Twilio's 2024 State of Customer Engagement report recently found that only one in four brands “strongly agree” that they possess the necessary tools to understand their customers. But that’s all changing with AI in marketing. Now, brands have a substantial opportunity to analyze vast amounts of customer data, derive actionable insights, and serve memorable, personalized marketing experiences on preferred channels. Here’s how a few of them are doing just that with Twilio.

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Start your preparations for #PrimeDay on the right foot. Take a look at our Prep Guide to make sure your brand has a smooth, efficient, and successful Prime Day! #Pacvue #CommerceAcceleration

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Are you a testing tool with a less than stellar panel? Or how about an agency looking to scale up your recruiting services? Check out our best-in-market recruitment API. Details below.

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WOMEN TAKE CHARGE. No. Literally. We’re excited to see a jam-packed Charge: The Revenue Summit schedule highlighting fierce women in revenue. Join us to learn from these trailblazers on how to stop revenue leak, design and run proper revenue cadences, and develop a robust AI strategy to capture more revenue. You’ll hear from powerhouses like: - Rachel Roberts (CRO, AppDynamics) - Jaclyn Spillane (Director of Innovation PMO, Genesys) - Sonal Puri (VP of Global Business Operations, Checkpoint) - Michelle MiJung Kim (Director Sales Strategy & Ops, Zendesk) - Molly Greenberg (Head of GTM Transformation, Asana)  - and more! RSVP to answer the most critical question in revenue: Will you meet, beat or miss on revenue? Grab your seat here: https://lnkd.in/g2t7n5A4

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Introducing 💡 Spotlight 💡 Your cheat sheet to our biggest updates across Service Hub, Content Hub, Commerce Hub, and our revamped HubSpot AI. Reinvention starts here at hubspot.com/spotlight  

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Peep the latest Pacvue Weekly Retail Roundup! Check out the scoop on NBCUniversal and Instacart's partnership, and Instacart's new collaboration with Uber Eats for restaurant delivery. Dive into how Generative AI is transforming CTV ads, and Walmart Connect's exciting alliance with Disney Advertising. Plus, learn about Amazon Marketing Cloud's game-changing precision audience targeting for Amazon shoppers and get some insights on trends shaping Prime Day. #RetailNews #RetailTrends #AmazonPrimeDay #NBCUniversal #Instacart #UberEats #GenerativeAI #WalmartConnect #DisneyAdvertising #AmazonMarketingCloud https://lnkd.in/giYaYJeM

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Completely agree. "Instead of relying on outdated lead generation tactics like cold-calling, heavy digital advertising, gated content and hidden pricing, firms must focus on engaging potential customers through genuine educational content, transparency and strategic nurturing that aligns with the buyers’ actual journey and creates a better experience. Such engagement is more likely to cultivate interest and trust in a company, reflecting an understanding of the B2B buyer’s challenges and how the solution can address them. And it is more likely to lead to meaningful conversions, faster sales cycles and higher win rates."

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