“Stephanie is a high-energy, smart, innovative entrepreneur whose business is as valuable to Mother Earth as it is to its clients' bottom line. I would like to highly recommend Stephanie as a visionary businessperson who works hard to execute her well thought out plans while also being just a throughly good person too. ”
About
Corporate attorney turned climate fintech entrepreneur, Stephanie is the CEO of Materia…
Contributions
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How can you prioritize your marketing efforts on a limited budget?
The first thing we did was write a press sheet--before we had any press! It spoke to the interesting topics that we had a unique point of view on. And we attached it to every email we sent. Then, as press started writing about us, we built out the page even more and links in our signature. I still include it in everything I send. It builds a buzz and gets everyone excited--employees, customers, investors, and the world at large! To date we have spent barely anything in PR, marketing, or advertising while achieving 100s of millions of positive impressions globally. You got this!
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What are some effective ways to involve customers in your corporate social responsibility initiatives?
Customer rewards should be economic as well as environmentally driven. In our platform, everyone who participates in the circular economy can scan a QR code and see the water, chemicals, carbon emissions, waste, and dollars saved by the actions they take. That’s an algorithm we built developed with the support of MIT. Democratizing access to resources is the future!
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How can you overcome resistance to change when introducing a corporate entrepreneurship initiative?
I agree, but I have also found that incentives work best. When employees, customers, and stakeholders can clearly see the ROI, along with the mission and values, it drives a willingness to participate, with actions and results. Too often we forget the economy in “circular economy”. Let’s demonstrate how innovation saves everyone time, money, and resources. Then it’s a win-win-win for people, planet, and profit. And how do you say no to that?!
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How can you effectively handle customer complaints as a customer success manager at an early-stage startup?
In my experience a lot of technology companies are tools. They sell their offering to a customer and it’s up to the customer to engage. We have found what sets companies apart are those that offer solutions to a customer’s problem. And then they actually drive the solution and deliver a result in a way that is quick, easy, and cost-effective for a customer to adopt. This drives the ROI and enterprise adoption. Let’s build solutions that make sense for people, planet, and profit!
Activity
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Today we announced a planned Circularity Fund - this article describes what it will cover and includes more detail on our overall strategy and…
Today we announced a planned Circularity Fund - this article describes what it will cover and includes more detail on our overall strategy and…
Liked by Stephanie Benedetto
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It was a honor to be included at The Nexus Global Summit and have an opportunity to speak about nature based solutions and the role of capital in…
It was a honor to be included at The Nexus Global Summit and have an opportunity to speak about nature based solutions and the role of capital in…
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Experience & Education
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Queen of Raw
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We're thrilled to share highlights from our final event on June 13th in Berlin! 🎉 Insightful presentations, engaging discussions, and inspiring…
We're thrilled to share highlights from our final event on June 13th in Berlin! 🎉 Insightful presentations, engaging discussions, and inspiring…
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We're celebrating LGBTQ+ investors making their mark in venture capital thanks to Venture Forward list! 🌈💼 From emerging talents to industry…
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I'm excited to announce that I am joining the Executive Council at o9 Solutions, Inc.
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CAN WE CLOSE THE LOOP IN FASHION? Have you ever wondered how the clothes you wear can impact the planet? The fashion industry is witnessing a…
CAN WE CLOSE THE LOOP IN FASHION? Have you ever wondered how the clothes you wear can impact the planet? The fashion industry is witnessing a…
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How many more times in your life will you see the people you care about? This is a question I started asking myself a few years ago. Balancing a…
How many more times in your life will you see the people you care about? This is a question I started asking myself a few years ago. Balancing a…
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Who are the UK’s most active early-stage investors? Sifted says it's us @ Future Planet Capital - UK Innovation & Science Seed Fund - Midven. Deal…
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Thank you The New York Times for inviting me to be a part of the conversation. The Paris 2024 Olympics are certain to be a moment of great…
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In my 10 years at Microsoft, I had the good fortune of working with high-performing leaders who led with a fearless approach and #CustomerObsessed…
In my 10 years at Microsoft, I had the good fortune of working with high-performing leaders who led with a fearless approach and #CustomerObsessed…
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Energy is Prosperity. #BES2024 Inspirational framing of the energy transition and its implications from Bill, Rodi and a tour de force from Eric…
Energy is Prosperity. #BES2024 Inspirational framing of the energy transition and its implications from Bill, Rodi and a tour de force from Eric…
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Our program is co-sponsored by AB InBev, The Coca-Cola Company, Colgate-Palmolive, Danone and Unilever. Through this partnership, five of the…
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