Renee Cohen

ABM shouldn't break the bank for you to get started. If you want to use ABM to make your event programs better without a huge hit to your budget you will want to join us on June 20th, 2024, to hear 🔶🔸Mason Cosby🔸🔶, Founder of Scrappy ABM discuss how to build ABM around your events to increase engagement, drive opportunities, and deliver more revenue. 👉 https://bit.ly/ABMWBN   What we will cover: 🎯 Identifying high-value accounts that are a fit for your business 🗨 Tailoring high-value content that provokes questions and provides answers   🤗 Create one-to-one interactions that are meaningful & memorable 💲 Efficient resource allocation to maximize event ROI You will learn how to create impactful engagements to convert prospects into customers. 👉 https://bit.ly/ABMWBN #accountbasedmarketing #abm #eventmarketing

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With the rapid changes in consumer and market behavior, OK-performing promotions performance isn't good enough. If tough to take the risk and do something different, but you can't wait around anymore. You need to get ahead of it and be able to make intelligent (and better) choices in your pricing & promotions. https://lnkd.in/gtc-VVF7

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According to the latest edition of The CMO Survey, nearly 25% of CMOs said their organization didn't use martech solutions. That's clearly rubbish. But more concerning is that their current martech investments are struggling to meet ROI expectations, when they're used at all. But that's not going to stop CMOs from spending more on martech... they told us so. I wrote for MarTech about trying to make sense of this, and whether or not it really matters in a world where: 1️⃣ Executives appear to be mostly clueless about how the work gets done and 2️⃣ Every marketers is now a marketing technologist. https://lnkd.in/eCi3irPn #martech #marketingtechnology #marketing #marketingoperations #marketingops

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Not sure if your first half marketing made an impact? Don’t guess, let us help you reach your intended audience. Go to #boldmarkingandcommumications to learn how and set up an appointment.

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Just sent and published a new edition of my The Marketing Operations Strategist newsletter! 🐈‍⬛☕ It's about a 10 minute read, focused on the latest MarTech Conference report by Scott Brinker and Frans Riemersma -- and my thoughts on what it means for all of us who are building MOPs careers. 😎 If you want to check it out on web, sign up in the comments. ⤵️ #marketing #martech #marketingoperations

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Implementing AI strategies doesn't call for a complete paradigm shift – it follows fundamental business principles that apply to most growth or efficiency initiatives. Cherry Bekaert reveals three key areas to consider when choosing the right AI program. https://okt.to/WcZFXl #AIStrategy #BusinessStrategy #Technology #AI

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From siloed reporting to changing consumer behavior, creating an effective marketing analytics strategy is no small feat. Forbes Technology Council gathered insights from industry experts, including our president, Eron Kelly. If you're looking to enhance your marketing analytics strategy and drive meaningful results, this is a must-read. https://ow.ly/OqaR30sErCO #DataDrivenSolutions #MarketingAnalytics

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ABM is not a campaign….It is not a disparate tactic you try. It is an account-based strategy that you embrace as the “one revenue team” model that creates accelerated high-converting pipeline within your ideal customer profile accounts that have a higher propensity to buy based on profile and intent Great post from Davis Potter #gtmstrategy #abm #abx

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The right ageny partner can literally make or break your #abm program. Your partner needs to be capable of shouldering commercial accountability and driving tangible outcomes, not only the functional delivery of an ABM program. Check out Orla Murphy's latest blog on the art of scaling... https://lnkd.in/g9ikvF7C Seeblue

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64% of B2B marketing leaders don't trust their measurement and analytics for decision making. Is anyone shocked by this? We're overdue for a gut check on why that is. Check out my latest blog post with a few related data points on B2B marketing's measurement challenges, what you can do about it, and a preview of what I'll be talking about next week at Forrester's B2B Summit. Reach out if you'll be there!

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⚡️DATA ALERT⚡️ The banking & CU industries are different than they were a decade ago. I've been waiting for an updated take on what it means to be someone's primary financial institution. The wait is OVER! 🥳 In 2023, Neobanks won nearly half of all checking accounts. Consumers now manage relationships with dozens of financial providers, and everyone is glued to their phones. What does it take to win PFI status in a mobile-first era? Download the report to find out. https://lnkd.in/gTJ8Hs2z

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How ready are you for an Account-Based GTM Strategy? Kicking off a group of free templates that you can leverage, starting with a 🙌 FREE Account-Based GTM Readiness Checklist here!🙌 https://lnkd.in/e5HT3PyV If you are considering an ABM strategy there are 5 things you should consider! Over the next week, I will assist you with how you can think through each one. #gtmstrategy #abm #gtm ☑ Define your buyer persona, ICP, and tiered ABM strategy ☑ Get Sales onboard as One Revenue Team ☑ Define ABM metrics in agreement with GTM Revenue Team ☑ How does your GTM Revenue Team work collaboratively on a daily basis to drive pipeline? ☑ Do you have buy-in from your CEO and Investors on AB GTM execution and budget?

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What are the 4 words Lou Paskalis uses to explain the "Brand vs Performance" debate? It's a whirlwind of wisdom from a true #marketing Hall-of-Famer on The Snarketing Podcast. The Chief Strategy Officer at Ad Fontes Media and former American Express, Bank of America & Gallo Wine Company exec joined Valerie Vespa and me before the POSSIBLE conference to opine on: 🤝 Unified marketing strategies, 🌐 Balancing automation with human expertise, 🛠️ Creator evolution, 📰 News and marketing, ⏰ Rapid SaaS launches, 🎭 Crafting a narrative, 🏦 Trust in banking, and yes, 🤔 The only 4 words you need to know about brand vs performance. 𝐏𝐋𝐀𝐘: https://lnkd.in/eXNCqp9e

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Hottest Topics in Marketing Right Now (and How You Can Leverage Them)! The marketing landscape is constantly evolving, and staying ahead of the curve is key to success. Here are a few of the hottest topics right now: * The Rise of Short-Form Video: Platforms like TikTok and Instagram Reels are exploding. Marketers are creating engaging, bite-sized content to reach new audiences and build brand awareness. How to leverage: Experiment with short-form video content! Showcase your brand personality, educate your audience, or create engaging product demos. * The Evolving Customer Journey: The way customers interact with brands is constantly changing. Marketers need to focus on creating a seamless omnichannel experience that meets customers wherever they are. How to leverage: Map out your customer journey and identify touchpoints. Ensure consistency across all channels and personalise the experience as much as possible. * The Power of Community Building: Loyal communities are invaluable for brands. Marketers are fostering online communities where customers can connect, share experiences, and provide valuable feedback. How to leverage: Create spaces for customer interaction, encourage conversations, and show you value their opinions. Host online events, Q&A sessions, or run contests to build engagement. * Data-Driven Marketing Decisions: Data is king! Marketers are using data analytics to personalise campaigns, optimise content, and measure the success of their efforts. How to leverage: Track key metrics, analyse data to understand customer behaviour, and use insights to refine your marketing strategies. * The Growing Importance of Sustainability: Consumers are increasingly concerned about environmental and social responsibility. Marketers are integrating sustainability messaging into brand communications and highlighting eco-friendly practices. How to leverage: Audit your brand's sustainability practices and highlight any positive initiatives. Be transparent and authentic in your communication. V-ex’s sustainability report is a great example; https://lnkd.in/esUiJtck What are some other marketing trends you're noticing? Share your thoughts in the comments! #marketing #marketingtrends #socialmedia #digitalmarketing #communitybuilding

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How is B2C Marketing Automation different from B2B Marketing Automation? Read this guide to find out. Read more 👉 Check at link in bio ~ Or visit directly at https://bit.ly/43omOyG #emailmarketing #emailmarketingtips

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A huge thank you to Chris Mechanic for having me on The Revenue-Driven CMO podcast! Our discussion delved into strategies for driving growth, offering valuable insights for marketers. Here are some key takeaways: - Embrace change: Agility is vital in standing out amidst evolving market conditions. - Foster cross-departmental collaboration: Teamwork and open communication lead to innovative solutions. For a deeper dive, the episode explores: - Building Predictable Pipelines: A data-driven approach for sustainable success. - The Power of Humility: Successful CMOs prioritize listening and adapting. - Building Brand in an AI-Powered World: Authenticity resonates in this digital era. - The 3 R's of Marketing Strategy: Reach, Revenue, and Relationships - all interconnected. - Future-Facing Tools & AI: Maximize impact by embracing generative AI. Excited to share more insights! Check out the full episode here: https://lnkd.in/gB8mRHmB #TheRevenueDrivenCMO #MarketingLeadership #Growth

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Thanks to Calum Harris and Rose Johnstone for the invitation to present the opening keynote at the 2024 Product Marketing Summit. My Keynote was focused on marketing in the age of Information Overload. My advice to PMMs was to learn how to tell their minimum viable story. A great story is like a great vodka, made better the more distilled it is. Product marketers are master distillers. We turn the complicated into the concise, the technical into the simple, and the mundane into the exciting. Distilled storytelling is the best way to achieve all three. It was also great to share the same stage as Jamie Bolland, Dinackar Chittoor, Pieter Brinkman, Andrew Hatfield, Fiona Crespin, Mike Kolman, Jenn Gbur, and Amruta H.. If you couldn't attend the event, Im happy to share the slides and the frameworks. Just leave a comment below. #Storytelling #Productmarketing #Vodka Product Marketing Alliance & OWOW Agency

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