Rebecca Orlov

In my journey with Epic Playdate, my creative brand studio, I've come to view AI agents as more than just tools – they're partners. Communicating with them using natural language dialogue, I aim for mutual understanding and aligned goals. Tools, like explainable AI systems, have elevated our collaborations, breaking down complexities. It's not just tech for tech's sake; it's about mutual respect, trust, and real dialogue. My take? Embracing AI doesn’t sideline human creativity; it enhances it. In this evolving landscape, AI has become a pivotal co-creator in our storytelling adventures. IMO, the future is collaborative. #AI #Storytelling #EpicPlaydate

In today's digital age, TikTok isn't just for dance challenges. For consultants, founders, and established businesses, it's a goldmine of data and insights. By observing user behavior and trends on TikTok, companies can gain a deeper understanding of their target audience's preferences and habits. This platform offers real-time feedback on what resonates with consumers, allowing businesses to adapt and innovate. For those eager to harness the potential of the digital market, TikTok provides a unique opportunity to stay ahead of the curve, ensuring your brand remains relevant and competitive. Dive in, analyze, and let TikTok guide your next strategic move.

In today's digital world, social channels & digitial communities are invaluable spaces for brands to gauge content efficacy. At my creative brand studio, Epic Playdate, we champion a three-pronged approach: Community Polls: Use platforms like Instagram or Facebook to run quick polls. They offer real-time feedback, helping tweak content on the go. Engage in Niche Forums: Places like Reddit or niche-specific forums provide genuine feedback from a deeply engaged audience. AI-driven Analytics: Tools like Sprout Social give deep insights into engagement metrics, allowing brands to refine content strategies in real-time. Utilizing social channels not just to broadcast, but to engage, test, and perfect your content. It's a game-changer.

I believe that every intricate story holds a core message. By leveraging innovative tools and a keen understanding of narrative structures, turn complexities into memorable tales. AR Explainers: With platforms like Spark AR, complex concepts become tangible. For example, showcasing an eco-friendly engine becomes an immersive experience as users visualize its components in their space through their phones or AR glasses. Choose-Your-Story Platforms: Using Twine, craft flexible narratives. A brand's sustainability journey, for example, can branch into paths like sourcing or manufacturing, allowing viewers to explore stories that resonate Tech tools can transform intricate narratives into immersive & personalized storytelling experiences.

I believe that WebAR is reshaping brand storytelling. Combining Augmented Reality with web platforms allows brands to create deeper experiences while capturing new behavior metrics. At my creative brand studio, Epic Playdate, we’ve recently added WebAR Design to our suite of services. One example of our WebAR work is for our hospitality client. We designed an email marketing campaign to introduce 'Happiest Hour'. Leverage email to “meet our guests where they are” is essential for the conversion. To me, it’s about enhancing brand stories, boosting customer loyalty, and leading them directly to our events. WebAR offers an immersive narrative; it's not just storytelling, it's an invite to experience it. #WebAR #EpicPlaydate

For marketers and brand leads, AR offers brand new metrics to consider and capture. The addition of more data capture and insight will only enhance AR’s storytelling experiences.