About
Articles by Raffaella
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The Future of Advertising and Commerce rests with XR powered Immersive Experiences
The Future of Advertising and Commerce rests with XR powered Immersive Experiences
By Raffaella Camera
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XR in Spatial Computing: How Consumers Will Interact within an Immersive World
XR in Spatial Computing: How Consumers Will Interact within an Immersive World
By Raffaella Camera
Activity
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I’m happy to share that I’m starting a new position as Team Lead Web3 & Immersive Experiences at HUGO BOSS! 🚀 🚀
I’m happy to share that I’m starting a new position as Team Lead Web3 & Immersive Experiences at HUGO BOSS! 🚀 🚀
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No, you're not seeing things 👀 The new Manchester United home kit was just unveiled and #Snapdragon, with its iconic fireball, is front and center…
No, you're not seeing things 👀 The new Manchester United home kit was just unveiled and #Snapdragon, with its iconic fireball, is front and center…
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💡 It’s been ~2 months since Beyond Creative launched our #UEFN Title, “Airship Wars.” The game was well received here on LinkedIn, and this is how…
💡 It’s been ~2 months since Beyond Creative launched our #UEFN Title, “Airship Wars.” The game was well received here on LinkedIn, and this is how…
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Experience & Education
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Super League
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See their title, tenure and more.
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Volunteer Experience
Publications
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The Infinite Retina
Robert Scoble & Irena Cronin
See publicationSpatial Computing, Augmented Reality, and how a collision of new technologies are bringing about the next tech.
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VR Merchandising: A New Reality for Market Research
Raffaella Camera
See publicationThe optimization of product placement and assortment in-store and on-shelf helps maximize sales and reduce costs. Using mobile VR with embedded eye-tracking, Accenture teamed with Qualcomm and Kellogg’s to reinvent how brands and retailers gather consumer data and perform research—more rapidly and affordably at larger scale.
Kellogg’s was launching Pop Tarts Bites and needed market data to determine placement, assortment and promotion. Traditional tests—online surveys and in-home user…The optimization of product placement and assortment in-store and on-shelf helps maximize sales and reduce costs. Using mobile VR with embedded eye-tracking, Accenture teamed with Qualcomm and Kellogg’s to reinvent how brands and retailers gather consumer data and perform research—more rapidly and affordably at larger scale.
Kellogg’s was launching Pop Tarts Bites and needed market data to determine placement, assortment and promotion. Traditional tests—online surveys and in-home user tests—showed that consumers expected to find new products higher up on a shelf. Using Qualcomm’s reference headset powered by the Snapdragon 845 with embedded eye-tracking, and software from InContext Solutions and Cognitive3D, Accenture Extended Reality (XR) developed a pilot VR solution that immersed consumers in a full-scale, simulated store, enabling them to move through the space, shop, pick up products and place them in carts--all while tracking what consumers were looking at, for how long and why.
The pilot proved the high degree of correlation between the VR test results and those of traditional testing methods. More importantly, eye-tracking provided deeper behavioral data that led to a different merchandising conclusion—to place Pop Tarts Bites on a lower shelf, increasing total brand sales by 18 percent during testing.
Projects
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Reinventing Merchandising with VR and Eye Tracking
See projectAccenture teamed with Qualcomm and Kellogg’s to reinvent how brands and retailers gather consumer data and perform research – more rapidly and affordably at larger scale. The pilot proved the high correlation between VR test results and those of traditional testing methods. And how eye-tracking provides deeper behavioral data, increasing total brand sales by 18 percent during testing.
Honors & Awards
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2020 Lumiere Award for Best Use of VR for Merchandising and/or Retail
Lumiere Awards
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2018 VR Fest Best Branded Entertainment VR Experience
VR Fest
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2007 Communication Arts Award for Interactive Media - Scion
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2007 WebAwards - ALPO.com
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2008 Webby Awards Official Honoree Mobile Marketplace and Services - go2Pets, Purina
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2011 DEMOgod Award – Zugara Webcam Social Shopper
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Full Merit Scholarship
University of Southern California
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Graduate Lectureship
University of Southern California
Languages
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Italian
Native or bilingual proficiency
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English
Native or bilingual proficiency
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French
Limited working proficiency
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Spanish
Limited working proficiency
Organizations
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AIS - Advanced Imaging Society Board Member
Board Member
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AIS Lumiere Technology Award Jury Member
Jury Member
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Breakthrough Auggie Awards Jury Member
Jury Member
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WXR - Women in XR Fund Advisor
Board Advisor
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Digital Hollywood Immersive Entertainment Advisor
Member Board of Advisors
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Fine Arts Film Festival, VR Films Jury Member
Jury Member
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SAG-AFTRA Member
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- Present
Recommendations received
8 people have recommended Raffaella
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Roblox's real-world commerce is only just starting! I am incredibly excited to share that today we launched real-world commerce inside e.l.f.UP! on…
Roblox's real-world commerce is only just starting! I am incredibly excited to share that today we launched real-world commerce inside e.l.f.UP! on…
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Very much looking forward to participating to Digital Design Days! Thank you for inviting me to speak!
Very much looking forward to participating to Digital Design Days! Thank you for inviting me to speak!
Shared by Raffaella Camera
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👾 DIGITAL DESIGN DAYS IS BACK: 8th edition will take place in Milan from 6 to 8 October at the amazing location of Superstudio Più. 3 days where…
👾 DIGITAL DESIGN DAYS IS BACK: 8th edition will take place in Milan from 6 to 8 October at the amazing location of Superstudio Più. 3 days where…
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Releasing a real treat on Monday, my conversation with Matthew Ball about: - where we are on the metaverse journey - the role of generative AI -…
Releasing a real treat on Monday, my conversation with Matthew Ball about: - where we are on the metaverse journey - the role of generative AI -…
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Very excited to support Infosys with the launch of Infosys Aster: an AI-powered suite of offerings for CMOs. The set of solutions will give marketers…
Very excited to support Infosys with the launch of Infosys Aster: an AI-powered suite of offerings for CMOs. The set of solutions will give marketers…
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AWE was wonderful last week. I was honored to be a part of the XR Hall of Fame with 101 inspirational people and friends like Ivan Sutherland…
AWE was wonderful last week. I was honored to be a part of the XR Hall of Fame with 101 inspirational people and friends like Ivan Sutherland…
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Looking forward to being back in Manhattan for this year's #PIApparel conference, where I will be facilitating a panel discussion about the Real-time…
Looking forward to being back in Manhattan for this year's #PIApparel conference, where I will be facilitating a panel discussion about the Real-time…
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RTFKT NIKE DUNK are SOLD OUT ON SNKRS Extremely happy to be able to drop on Nike Iconic platform, The Dunks represent our vision of the future of…
RTFKT NIKE DUNK are SOLD OUT ON SNKRS Extremely happy to be able to drop on Nike Iconic platform, The Dunks represent our vision of the future of…
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