Paul do Forno

B2B buyers’ growing expectations for the fast and convenient service they get in their personal lives are putting major pressure on salespeople to keep up with demand. According to Salesforce research, 80 percent of business buyers expect B2B companies to respond and interact with them in real time. With customers on the line, businesses need new ways to create a faster and more streamlined process for buyers to purchase. That’s where self-service technology comes in.

The Ingredients of a Great Commerce Strategy

Activate a customer-centric commerce experience that enhances how they interact with your brand. For instance, many brands now offer checkout counter customers the option of receiving an email receipt instead of paper. Too simple? Yes and that’s what customers want.
Business transformation needs to encompass required deliverables such as website design, CRM and engagement funnels. Then provide the flexibility of broad scale transformation… Show more

The Ingredients of a Great Commerce Strategy

Activate a customer-centric commerce experience that enhances how they interact with your brand. For instance, many brands now offer checkout counter customers the option of receiving an email receipt instead of paper. Too simple? Yes and that’s what customers want.
Business transformation needs to encompass required deliverables such as website design, CRM and engagement funnels. Then provide the flexibility of broad scale transformation while being agile enough to deliver more interactive technology both online and inside the store. We mix that methodology by offering our client partners an agile approach to respond to the changing needs and shopping preferences of customers.
Create a powerful customer experience by implementing hard-wired analytics. For example, tracking what customers buy into a metric-driven database allows us to pinpoint products and services they may buy in the future and develop marketing campaigns to support their needs. Show less

The generation currently edging towards the 20-year-old mark has, in the minds of marketers, generally been tacked on to the back-end of the “Millennials." But not only is this demographic swath bigger than the Millennial one (27% of the population is now 19 or under vs. 20% aged 20-35, according to the U.S. Census Bureau, 2012), it has radically different expectations of how e-tailers should interact with them as consumers. This is Generation Touch, and they represent a big, but potentially… Show more

The generation currently edging towards the 20-year-old mark has, in the minds of marketers, generally been tacked on to the back-end of the “Millennials." But not only is this demographic swath bigger than the Millennial one (27% of the population is now 19 or under vs. 20% aged 20-35, according to the U.S. Census Bureau, 2012), it has radically different expectations of how e-tailers should interact with them as consumers. This is Generation Touch, and they represent a big, but potentially rewarding, challenge for vendors vying for their dollars.... Show less

Customer-centered omnichannel commerce can help you increase revenues and lower costs by offering better value to your most-profitable customer segments. However, doing this right is a lot of work. We explore the good, the bad and the ugly of customer-centered commerce.