“Having worked with Michelle in both her current and previous roles I can confidently say that there is no one as committed, talented and savvy as Michelle. She has the unique ability to blend her passion with purpose which in turn creates meaningful partnerships that drive results.”
Boston, Massachusetts, United States
Contact Info
3K followers
500+ connections
Boston, Massachusetts, United States
Contact Info
3K followers
500+ connections
About
Michelle is an accomplished launch leader with 19 years of experience in commercial…
Activity
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The thesis for our venture fund was pretty simple: What if we could gather a group of pretty decent marketers, find promising early-stage companies…
The thesis for our venture fund was pretty simple: What if we could gather a group of pretty decent marketers, find promising early-stage companies…
Liked by Michelle Nguyen
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Congratulations to #Moderna Korea on their 3rd corporate anniversary! Although I couldn't be there in person, I’m incredibly proud of the…
Congratulations to #Moderna Korea on their 3rd corporate anniversary! Although I couldn't be there in person, I’m incredibly proud of the…
Liked by Michelle Nguyen
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ICYMI at Future Pharma on Wednesday: Tag Americas Jennifer Dee and Moderna's Michelle Nguyen shared how an innovative modular content production…
ICYMI at Future Pharma on Wednesday: Tag Americas Jennifer Dee and Moderna's Michelle Nguyen shared how an innovative modular content production…
Liked by Michelle Nguyen
Experience & Education
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Moderna
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Volunteer Experience
Honors & Awards
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2023 GOLD Media Planning and Buying | Social Influencer
Media Post
The Planning & Buying Awards recognize the creativity involved in the strategy, planning and buying of media. Creative use of social influencer marketing to identify key individuals/groups that have sway over potential buyers. Moderna was faced with introducing Spikevax amid challenges such as consumer COVID fatigue, reduced public engagement, and a rival brand’s celebrity-driven campaign with substantially greater funding. In partnership with our media agency adopted a community-centric…
The Planning & Buying Awards recognize the creativity involved in the strategy, planning and buying of media. Creative use of social influencer marketing to identify key individuals/groups that have sway over potential buyers. Moderna was faced with introducing Spikevax amid challenges such as consumer COVID fatigue, reduced public engagement, and a rival brand’s celebrity-driven campaign with substantially greater funding. In partnership with our media agency adopted a community-centric strategy, leveraging niche influencers in the highly regulated pharmaceutical sector. The result: over 503 million impressions, engagement rates exceeded targets by 484%, and Spikevax's market share jumped from 37% to 48%. Influencer content was linked to driving 24% of all U.S. vaccine conversions.
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2023 BRONZE Social Media Content for Mission and Purpose Driven Work
Anthem Awards by Webby
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Jury Panel for 2018 MM&M Awards
www.mmm-online.com
The objective of the MM&M Awards program is to recognize and champion both creativity and effectiveness in healthcare marketing and communications.
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Top 25 DTC Marketer 2017
DTC Perspectives
DTC Perspectives, the leading forum for direct-to-consumer (DTC) advertising thought leaders names its 16th Annual list of the “Top 25 DTC Marketers of the Year.”
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President's Club
Shire Commercial Sales Team
Top contributor to the success for the launch of Shire Ophthalmics business unit. Nominated and awarded this honor through the commercial sales team at Shire.
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2016 Shire CEO Award
Shire CEO, Fleming Ornskov
The Xiidra Core Launch Team received the CEO Award! This award is Shire’s highest form of recognition and recognizes those individuals and groups who have exhibited outstanding and distinguished performance during the previous calendar year.
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Thanks - Tag for inviting me to share our collective story! Big thanks to Jenn Dee, Ari, Aman, Oksana Gelfand, MBA and the team for all you do!
Thanks - Tag for inviting me to share our collective story! Big thanks to Jenn Dee, Ari, Aman, Oksana Gelfand, MBA and the team for all you do!
Shared by Michelle Nguyen
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The art of crafting an effective brief is one of collaboration, curiosity and focus. And that's before you even start writing it. Next Thursday…
The art of crafting an effective brief is one of collaboration, curiosity and focus. And that's before you even start writing it. Next Thursday…
Liked by Michelle Nguyen
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There's an innovative approach to modular content, you ask? Yes, there is! Jennifer Dee and Michelle Nguyen shared about its success during their…
There's an innovative approach to modular content, you ask? Yes, there is! Jennifer Dee and Michelle Nguyen shared about its success during their…
Liked by Michelle Nguyen
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📣 We learned how Moderna and Tag revolutionized omnichannel content with Modular Creative in this innovative chat between Jennifer Dee and Michelle…
📣 We learned how Moderna and Tag revolutionized omnichannel content with Modular Creative in this innovative chat between Jennifer Dee and Michelle…
Liked by Michelle Nguyen
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