Mariota Essery

Google's Project Astra has the potential to revolutionize the way designers work. 🤯 This innovative AI assistant understands real-world context through video and audio, potentially transforming how we brainstorm, find references, and present to clients. As a designer, I am eager to see how this technology could streamline my workflow and inspire new creative possibilities. 🎥🔊 Explore Google's announcement to learn more about this groundbreaking tool and how Project Astra could elevate your design workflow. 🚀 #GoogleIO #ProjectAstra #AI #GraphicDesign

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Superside always brings the great content. I’ve attended so many sessions over the last 8 months and always walk away inspired. Today’s Virtual Summit ‘The Infinite Canvas: Exploring AI’s Creative Potential’ was no different. AI’s integrated into most of our #workflows. As tools evolve rapidly, how do we decide which are best? Are there other opportunities for integration? And how do we lead our teams through ongoing change? Here are some of my takeaways. 〰 For those worried about an ai takeover, ai’s a co-pilot. It’s a tool helping designers increase their impact and still needs human oversight. Think of it like the fire flower in Super Mario. (Or maybe it’s like the feather that gives you a cape) 〰 AI is best for rubber ducking, scaling and automating processes. Let creatives focus on the creative. (Hear hear!) 〰 Many barriers to adoption are human problems, centered around our emotions. (This creates resistance) 〰 It’s human to choose the familiar because it reduces risk. Repeated exposure makes you more comfortable with change. (Be intentional and create space to learn) 〰 Can you eat Cheetos everyday? Yes, you can. (Chase your bliss) I’m looking forward to Day 2! Maybe I’ll see you there. #infinitecanvas #genai #creativeleadership #ai #creativeops

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Do you really need a PDF? PDFs have their place—legal requirements, large reports, brochures and whitepapers. And while they can be made accessible PDFs, they are a bit of a pain since any update requires you to re-do all the accessible edits from scratch. But if you have access to the HTML code of the site, then you have a better option. An accessible HTML page can be read by Screenreaders, navigated by keyboard, AND it will scale and be readable on a mobile device. Best of all is if the user truly needs a hard copy, a proper print stylesheet will allow them to print out or export the page as a nicely formatted PDF. #yesterlearnings #PDF #accessibility #a11y #html #webdevelopment #tips

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'Alien Archaeology' Chapter 2 #aifilm by Brian Wilkens and Carl Nolting 📷 @machine_unlearning Script: #chatgpt4 Images: #midjourney Video: #runwayml VO: #elevenlabs When #generativeai first hit the scene, I was a little disappointed by the way some #creative writers explored these new tools. Someone would prompt, "write a Nike ad," get crap results, and post the evidence as if that was the end of the story. Contempt prior to investigation. While many #designers were doing mind-blowing things with images, #writers were just... #writing it off. I've always felt that Generative AI is like a tsunami wave slowly rolling towards us as we're surfing. Sure, we can sit on our surfboards, yelling at it. Telling this force of nature about our thoughts and feelings and opinions. That's an option. Or, we can turn and start paddling like our lives depend on it. So, that's what I did with my friend and colleague Carl Nolting. To say we're constantly impressed with the results would be an understatement. We hope you enjoy our latest installment. Carl and I post these over on insta as @machine_unlearning. We'd love to know what you think.

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Check out these valuable insights on inclusion in the workplace from one of my Brand Strategy clients, Coach Dora. I'm working with her on a long-term roll-out of: • Visual Identity Design • Brand Voice and Value Positioning • Social Media Marketing • Web Design (CoachDoraMendez.com) If you would like to book a FREE strategy conversation for your business, click Here: http://bit.ly/4c6O73G #branding #brandstrategy #visualidentity

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“The savings will enable studios to make more quality content for less.” 👉 "The research paper later also spells things out further with an emphasis on the importance of creative people: “Generative AI shouldn’t replace our creatives — not if we want quality content.” 👈 "Importantly though, new technology, such as generative AI, game engines and LED walls, “can also improve content quality with new creative possibilities,” the experts highlight. And it can help with financial savings and time savings. To reap those benefits, Hollywood players should “pull more of the creative process up front and streamline production and post-production,” the report urges readers. “Think more usable minutes per day of filming and doing half your visual effects (VFX) in pre-production. That means movies hit theaters or streaming platforms months earlier, some with a 20 percent reduction in budget or more.” ✅ TLDR: It's not about replacing, It's about adding. Adding new pipelines, new possibilities, new ways of working and more creative output that wasn't possible before. ✅ There was never a binary choice between "Hire an artist to do XYZ" or "Replace the artist with AI" as often claimed - the reality is that an artist just simply wouldn't have been hired to do XYZ, because there was no budget for it in a lot of cases. ✅ AI tools are just that, tools, and they need creatives to wield them. ✅ The article is a great read that I totally recommend 👇 https://lnkd.in/dVRYJySV

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Every prompt has a real inspiration | AI Video Generation Project 🎬 The first part of a project that explores the relationship and possibilities between AI and classical art. Characters created via AI inspired by Auguste Rodin's, Le Penseur (I’ve already shared a bit about the process of creation https://lnkd.in/guksbpG3 ) mixed with the soundtrack of Britney Spears' song "Baby One More Time" (2003) in classical Gregorian choir. List of tools 🛠 Composition and Scene Direction: MidJourney and Adobe Firefly Animation: Haiper.ai Soundtrack: Suno.ai

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🤔 After many years, Apple has finally allowed users to customize the look of their phones. But was the solution really tested and evaluated? I'm honestly surprised by this decision. How did this feature pass QA? It not only severely damages the brand recognition of third-party apps but also harms usability. In fact, users may face increased cognitive overload trying to distinguish between very similar icons when they turn this "feature" on. Sure it's optional, but how many will turn it on just because it's new and unconsciously increasing their daily stress level? The well-being of humans while using digital devices should be one key factor always to consider to move innovation forward. #apple #wwdc2024 #usability #digitalwellbeing #newfeaturesfail

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🚨 Researchers, strategists, designers any anyone interested in using Open.Ai to work smarter - this 30 min webinar is going to be worth it 🚨 Join Hannah Gutkauf and Ravi Popat for a discussion and a demo that will leave you with: 1. inspiration on the many ways that GPT's can supercharge the design process. 2. access to an experimental tool that crunches what could be days of desk research into hours ✨🌀 There's a lot of hyperbole when it comes to the impact of GPTs, but we'll cut through the hype and share how we've experimented in tangible and impactful ways. Link to signup in the comments 🚀🤖 See you there!

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Disney Spoils Its Own Ride And Pays The Price Important note: I am sharing this saying I have not watched the videos - I want to see it in person in the AP Previews. And while I usually end up watching some ride throughs - I've had a few successes in holding out for years (namely Mystic Manor) - I prefer to ride something in person for the first time where I can. And in recent years I have been especially strict about making sure I experience local rides in person before watching videos. TLDR: I won't be commenting on the ride until I ride it. But I think the principle of the issue in this article is true: it's weird to see a full ride through released ahead of opening. And its also been an absolute pain to avoid spoilers, especially on social media. I don't want the ride ruined ahead of time. What strikes me as odd here is we've had two opposites in the same month: on one end was how crazy strict Tokyo Disney was about Fantasy Springs spoilers. On the other end, Disney released a full Tiana video. This is an unusual step for them. My opinion: hide it away. Make people experience it in person, especially as we know how judgemental the internet is. Don't invite criticism, especially seeing as ride through videos almost never look good and are never the same as seeing it in person. And... videos will come out when the bloggers get invited to media day. But at least in those cases, you can always deter criticism under the guide of blogger videos being poorly shot. TLDR: its odd to release a video of a ride ahead of it opening and I wouldn't advocate for doing it again in the future based on the reactions. https://lnkd.in/e4XDqvqf #letsmakeplans #themedentertainment #themedesign #themeparks #disneyparks

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A takeaway from Adobe's AI/Terms of Service controversy: Creatives are, understandably so, on high alert when it comes to product/software changes around AI. Not only to protect our original work and IP but guarding the privacy of our clients and upholding NDA's. Many creatives I know have questions about AI, are vigilant about vetting any changes, and significant news spreads like wildfire. Although many of us use AI tools in our day-to-day or are overall optimistic (myself included), there is still a lot of unease and uncertainty in the community. Communicating changes clearly, in plain English (we're not lawyers), and making clear what it is and is not when making these updates is critical. #ai #creativeleadership

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Professional content creation demands advanced editing skills. Focus on engagement and retention to elevate your organic marketing efforts.

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Rainbow washing, as defined by Urban Dictionary, is: “The act of using or adding rainbow colors and/or imagery to advertising, apparel, accessories, landmarks… in order to indicate progressive support for LGBTQ equality but with a minimum of effort or pragmatic result.” During June, companies that engage in rainbow washing will transform into colourful hubs, with bright, rainbow versions of their logo on social media without paying (or underpaying) the queer talent involved. That’s why Hila Narducci and I have created the first online database where companies can find LGBTQI+ talents from all creative fields to hire, all in one place. This database exists because queer creatives exist. Ready to be hired by a corporation is genuinely supportive of the LGBTQI+. ☁️ Visit http://queer-cloud.com ☁️

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You could do a lot worse than spend 60 minutes of your day listening to the honest insights from the decades of experience of the ever-clever/lovely Bill Wallsgrove AKA #BranDad You may find your ikigai, and you may not, but you won't regret the journey... #design #branding #agency #client #wisdom #ikigai #BranDad

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This story by Fast Company perfectly articulates what we’ve been hearing from the beta testers so far — how Hypnovels is a great example of how AI can be used not to diminish the creative class’ importance, but to empower it and create entirely new opportunities. Read it here: #artificialintelligence #generativeai #hypnovels With Silverside AI

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Let’s bring some nutrition into cards. That’s something OPC (Organic Playing Cards) probably thought of themselves when they started to create playing cards with various fruit and vegetable themes. Together their team and I refined OPC’s positioning allowing the brand to double down on the things it is already known for. In a collaborative effort, we discussed ways to redefine OPC during multiple strategy sessions. The goal was to clarify OPC’s voice and approach to ideate, produce, and sell products as a community-first brand. Eager to grow and expand awareness the following are some learnings we discovered. Complete Case Study: https://lnkd.in/ewCPvx3T —- Client: Organic Playing Cards Strategy: Max Jung

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Disturbing and interesting at the same time. The shape of things to come. Disruption. #aiart #aiartwork #aicc #aicccreators #midjourney #midjourneyart #midjourneyai #nijijourney #NIJI #generativeart #generativeai #disruption

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I'm not sure that companies have a real grasp of the astonishing level of creative talent available on the open market right now. We're looking at a once-in-a-generation type of opportunity that is all but being ignored. Everyone talks a lot about the downside of the cutbacks and layoffs over the last two years, as well they should because it has been truly life-altering for so many of us in the creative field, but not as much has been made about the incredible chance companies now have to level up. Right now, either by choice or not, there are thousands of incredibly seasoned mid-to-super-senior creatives who are free agents for the first time in many years. These are people who have been responsible for building brands like Apple and Nike nearly from the ground up. They have launched products that have made the valuations of companies soar. They have made the careers of future CEOs and have pushed causes that have been written into law. And they are all just...available. We are in the middle of a great reshuffling. The old ways of doing business are quickly becoming outmoded, if they aren't already. The financial models that previously held up our industry have been replaced. Everything is moving faster by the minute. Yet the one thing that hasn't changed is the level of talent. It's still there. While the holding companies continue to funnel their money into AI and away from the people who built them, it opens up opportunities for other models to harness talent that is already proven, not just speculative. While AI is indeed intruiging and will inevitably have a role in what we do eventually, the new models that can utilize these incredibly smart people can win now, not 5 years from now. This is what we're trying to do at The Quills and you can see the same thing in other new models. I can comfortably say that our roster of writers is better than any roster of writers ever assembled at any company or agency. Why? Because we've embraced the fact that the vast majority of insanely talented creative people are free agents now. It's just the way the market has opened up and I think, I hope, that we will attract more and more business because of it. I think it would be dumb for everyone else to ignore this huge opportunity, but hey, your loss is our gain.

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📣*NEW Podcast* AI: Friend or Foe for Creatives?📣 For anyone interested in Design and AI - I spoke to Luke Wilcoxson about my ‘complicated’ relationship with AI, the future of our industry, and how artificial intelligence should never replace human creativity. … We discuss the fascinating and sometimes frightening intersection of creativity and Artificial Intelligence. Award-winning designer Peter Allinson, Head of Design for UKTV joins us to dissect the potential of AI as a powerful tool for creative professionals. What are the ethical considerations of AI in the creative process, and how will it reshape future creative teams and collaboration. We'll explore the irreplaceable value of human creativity and emotion in a world increasingly influenced by machines. … Click link below to watch:

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