Jay Lauf

2024 Book Marketing Forecast: The Top 10 Trends to Watch, by BadRedhead Media via Substack https://ow.ly/hBh550RhgyN Book marketing continues to evolve with the changing landscape of technology, the publishing industry, and consumer behavior. Whether you’re new to publishing or a vet, the one thing we can count on in book marketing is that it’s always changing. Here are some key shifts and trends happening now: 1. Digital Dominance: With the rise of e-books and audiobooks over the past decade, especially during the pandemic, digital marketing remains central to book promotion. Social media may not be ‘new,’ but the algorithms are constantly changing. Social media platforms, email marketing, and author websites are more crucial than ever for reaching our readers and increasing visibility. Look for industry reports from organizations like the Association of American Publishers, which publishes data on digital book sales and trends. 2. Personalization and Data-Driven Marketing: As technology advances, so does the ability to personalize marketing efforts. Publishers and authors are increasingly using data analytics to understand our target audience and tailor our marketing strategies accordingly. Marketing journals and blogs, such as the Journal of Marketing or HubSpot's blog (free and fantastic), often discuss the latest trends in data-driven marketing and personalization. I also highly recommend free Booklinker for writers - free universal links. This is a HUGE timesaver (and free!). 3. Influencer Marketing: Book influencers on platforms like Instagram, TikTok, and YouTube continue to play a pretty significant role in promoting books. Collaborations with influencers who have a dedicated following can significantly boost visibility. *Move cautiously here. Many self-proclaimed “influencers” are not what they claim. Do your due diligence. Click to read the rest! FREE to subscribe. #writingcommunity #writers #bookmarketing

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NBC’s public blunder is one of the many scenarios that remind us why deliberate, well-coordinated and consistent internal communications are paramount for surviving in a climate where sensitive information leaks are becoming commonplace.​ ​ How can brands and communication leaders prepare for similar scenarios?​ ​ In an insightful article highlighted by PRNEWS, our SVP of Corporate Reputation, Matthew Panichas reveals answers to this pressing question.​ ​ Check out the full article here: https://lnkd.in/eHdS2Knn ​ ​ #PR #communications #MediaRelations #CrisisCommunications

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CVS Media Exchange (CMX) has implemented multiple enhancements to align with IAB's set of industry guidelines for retail media and #measurement. It is the first health-and-wellness-focused #RMN, according to CMX, to measure and report attributed sales based on viewable impressions, as recommended in IAB/MRC’s guidelines. (CMX implemented this just one month after IAB published the final set of guidelines.) #retailmedia #RMN Jacqueline Barba Path to Purchase Institute

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In today’s climate of fast-paced sociopolitical change, progressive advocacy organizations must be swift and coordinated. Effectively communicating and mobilizing at scale relies on precise audience targeting and engagement. Check out Zoltan Csaplar's (our co-founder and COO) latest blog on #audiencetargeting for expert data-driven strategies and real-world insights for winning progressive change. 

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To be seen in top-tier media, pitching relevant subjects is essential. Businesses can reach audiences worldwide by offering journalists and reporters information that brings value to these publications. Learn more from Greg Linnelli, account strategist at Otter Public Relations, as he shares tips on how to get your pitches noticed. #mediarelations #contentmarketing #marketingtips https://trib.al/M89Dokj

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How can ad agencies leverage #AI to enhance user engagement and loyalty? AI-driven tools allow ad agencies to automate tasks such as data analysis, content creation, and customer relationship management, boosting productivity and streamlining operations. In this article, Dave Otis SVP of Independent US Agencies at Seedtag, discusses how agencies can use AI to create ad experiences that align with their audience's unique preferences. Learn more: https://lnkd.in/eqyxf2ng #AdAgencies #GenAI #AdTechBlog #AudienceEngagement

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Just published: The PRCA U.S. Census report on the PR industry, revealing pertinent issues such as industry perception, evolution, and key challenges. As Fred Cook writes, "Threats loom large, including budget cuts, a shifting media landscape, and disinformation coming from self-proclaimed experts who fuel polarizing conversations." Some key stats: 🔍 70% of PR pros are concerned about over-reliance on AI. 💼 53% see budget cuts as a major threat. 🌳 52% emphasized the importance of social purpose Find out more and download the report: ow.ly/51wy50Ria7M #publicrelations #PR #AI

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TODAY'S EVENT: Vivaldi's Anne Olderog, Lal Kokoglu, and Sabrina Romviel will discuss how AI is reshaping brand strategy, innovation, and marketing. Learn from real-world examples, and network with peers in breakout sessions. In New York and interested in attending? Email us at hello@vivaldigroup.com for a last-minute spot! #ai #strategyevents #newyork #networking

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By examining the impact of programmatic political ads on the ecosystem of connected TV and social media, EMARKETER sheds light on the evolving nature of political communication and the challenges it poses for democracy, media ethics, and digital advertising practices. https://lnkd.in/eDJ2yAT4 #programmaticmedia #emarketer #advertising

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Earned media coverage has become increasingly challenging as American media consumption changes and media organizations continue to consolidate. So what can brands and leaders do to secure coverage? In our latest blog post, Nick Jones explores how paid contributed Thought Leader memberships can help people stake their place in the conversation. By taking advantage of these platforms, Thought Leaders can ensure a steady stream of content that highlights their expertise and unique perspective 🎥📱 Read the full blog here:

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In recent years, political campaigns have increasingly turned to email activation as a central component of their strategies. This shift reflects a growing recognition of the unique benefits that email offers in engaging with supporters, mobilizing voters, and driving fundraising efforts. Find out why political organizations, candidates and fundraising groups should prioritize email in their 2024 campaigns👇 #politicalcampaigns #emailmarketing

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During the panel on "The misinformation and disinformation emergency" at PRWeek Crisis Comms, speakers discussed the significant influence of external forces on brand messages in today's age, exacerbated by the use of AI. They dived into the strategies employed by PR leaders to navigate this crisis on a daily basis, analyzing the situation analytically, tactically, and philosophically. Speakers included Wasim K. from Blackbird AI, Pallavi Damani Kumar from American University School of Communication, Rebecca Miller Spicer from Airlines for America, and Scott MacFarlane from CBS News #MisinformationCrisis #PRLeaders #PRWeekCrisisComms #crisiscommunication #PRWeekConference #MisinformationCrisis #ExpertInsights #AI #AIandCommunication #AIinPR #NavigatingCrisis

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An open market that self proclaims the quality, category and identity of its inventory will always be suspect. Add to it vendors that provide these attributes while taking a share of the revenue from publishers creates an environment for bad actors and wolves in sheep's clothing. Here is an idea, rather than relying on the supply side to effectively pay for these services which are in fact suspect why not have the buy side deploy their own solutions for them instead ? Whether they are the same vendors or in house at least there would be a direct line of accountability. 🤔 #adtech

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Consolidation is affecting the financial PR industry, too, with the potential to disrupt clients' priorities and projects.​ Read Jody Lowe's list of what you should expect from your PR/digital partner during a transition—and when it may be time to reassess.​ https://lnkd.in/girCyYEX #TheLoweDown #FinancialPR #FinancialCommunications #DigitalMarketing

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🌟 New Blog Alert: "Impact through Influence" 🌐 In today's digital era, the power of influence extends far beyond traditional advertising, shaping decisions in commerce, economics, and even politics. Influencers have become pivotal figures, not just in driving consumer behavior, but in molding societal norms, influencing economic trends, and steering political discourse. Our latest blog post delves into how influencers are redefining the landscape of decision-making. From the marketplace to the political arena, the ripple effect of their influence is reshaping our world. But with great power comes great responsibility. As the line between persuasion and manipulation blurs, the ethical dimensions of influence come to the fore. 🔍 We explore: ▶ The evolving economics of influence. ▶ The transformative role of influencers in politics. ▶ The societal impact of influencer-driven movements. ▶ The future intersection of AI, influencer marketing, and personalized content strategies. ▶ The critical importance of ethical influence and building trust. Influence is not just about selling a product; it's about shaping the future. Join us in exploring the profound impact influencers have on our decisions and our society. Read more here: https://lnkd.in/dP8xytCa #InfluencerMarketing #DigitalInfluence #EconomicImpact #PoliticalInfluence #SocialChange #EthicalInfluence #FutureTrends

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