“Greg is a brand builder at heart! I worked with him while at Serta and his level of expertise in getting to the strategic and consumer insight using that as a foundational element to build out the brand campaign is unique among marketers. He not only has the ability to build a strategy internally, but also when working with the agency to bring the strategy to life so that it is on brand but motivating to the heart and mind of the consumer. Apart from his marketing acumen, he is just a solid team player, which is what I found most inspiring - his ability to hop from a highly strategic conversation to being a fun guy to be around in the office – he knows how to build relationships and teams!”
About
As a child, I was captivated by stories – they were my window into understanding the…
Contributions
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Here's how you can harness creativity to conquer challenges in a fast-changing digital realm.
As Chief Marketing Officer. I fully embrace the necessity of change in the digital marketing landscape. Our field is dynamic, constantly evolving with new technologies, trends, and consumer behaviors. To succeed, we must view change as an opportunity, not a threat, staying agile and adaptable. Experimentation with new ideas, technologies, and platforms is crucial to staying ahead. Remaining open-minded and curious allows us to craft innovative strategies that resonate with our audience. Embracing change isn't about surviving - it's about thriving by being proactive and staying ahead of the curve.
Activity
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Your Decision for life after high school should be a reflection of what YOU want to pursue! Ask yourself, "Is this making me feel expansive and warm…
Your Decision for life after high school should be a reflection of what YOU want to pursue! Ask yourself, "Is this making me feel expansive and warm…
Liked by Gregory Butz
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On June 20th, we launched Visual Discovery AI to transform the eCommerce buying experience. It was also an opportunity to create a special "Chicago…
On June 20th, we launched Visual Discovery AI to transform the eCommerce buying experience. It was also an opportunity to create a special "Chicago…
Liked by Gregory Butz
Experience & Education
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enosix
View Gregory’s full experience
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Volunteer Experience
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Educator & Guest Lecturer
The University of Chicago Booth School of Business
- Present 11 years
Education
Hand-selected to assist in teaching two marketing courses - Marketing Strategy & New Product Development - to MBA students in Chicago, Hong Kong, and London. Have received teaching awards for all engagements.
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Board Advisor
Affinity Answers
- Present 4 years 2 months
Partner with CEO at behavioral intelligence company. Enabled the first sale for a new product that imports unique datasets (social insights activated across any media) and combines them with data science to create hyper-localized retail insights at scale to find answers to key questions brand marketers have – who is buying my brand, why are they buying, and how can we grow them.
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Advisory Board Member
Entertainmint, Inc.
- Present 1 year 10 months
Entertainmint.com is a Web3 one-stop shop for creating and fostering a community around indie content. We are challenging the traditional streamer model with a community funding and collaborative world-building approach, powered by Web3, that allows creators to pair directly with fans to bring something to life.
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Member of the Board of Directors of the Boys & Girls Club of Lake County (Illinois)
Boys & Girls Clubs of America
- 7 years 9 months
Children
Patents
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PepsiCo Cooler
Issued US D643,646 S
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PepsiCo Cooler
Issued US D625,125 S
Recommendations received
20 people have recommended Gregory
Join now to viewMore activity by Gregory
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🚀 Exciting Opportunity Alert! 🚀 We're expanding our team at unbundled and looking for talented freelancers in all digital marketing channels! If…
🚀 Exciting Opportunity Alert! 🚀 We're expanding our team at unbundled and looking for talented freelancers in all digital marketing channels! If…
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Feeling very fortunate to have attended Cannes Lion 2024. The inspiring creative work was only outmatched by the amazing colleagues, clients and…
Feeling very fortunate to have attended Cannes Lion 2024. The inspiring creative work was only outmatched by the amazing colleagues, clients and…
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The Chicago Cubs and Invenergy today announced a new multiyear partnership, making the Chicago-based global developer, owner and operator of clean…
The Chicago Cubs and Invenergy today announced a new multiyear partnership, making the Chicago-based global developer, owner and operator of clean…
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Nerdio has been named a Microsoft Americas Partner of the Year Award Winner! Nerdio was selected as a winner from nearly 2,000 nominations submitted…
Nerdio has been named a Microsoft Americas Partner of the Year Award Winner! Nerdio was selected as a winner from nearly 2,000 nominations submitted…
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Today we announced our forthcoming seventh location in the Dallas-Fort Worth market, and our fourth location in the Houston market. Portillo's is on…
Today we announced our forthcoming seventh location in the Dallas-Fort Worth market, and our fourth location in the Houston market. Portillo's is on…
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This coming Friday, June 28th, will mark the close of a professional career that has spanned 40 years, 5 months and 27 days. I think the next step…
This coming Friday, June 28th, will mark the close of a professional career that has spanned 40 years, 5 months and 27 days. I think the next step…
Liked by Gregory Butz
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Marketing that rewards the attention of consumers builds business. A simple yet complex task in today's message-saturated world. Understanding the…
Marketing that rewards the attention of consumers builds business. A simple yet complex task in today's message-saturated world. Understanding the…
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“When machines become smarter, humans must become more human.” Our own SSE President Lars Strannegård has made a name for himself in Sweden as a…
“When machines become smarter, humans must become more human.” Our own SSE President Lars Strannegård has made a name for himself in Sweden as a…
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Where's your pot of gold? 🌈 As I head into the weekend, I want to send a shoutout to all the parents who are constantly navigating the beautiful…
Where's your pot of gold? 🌈 As I head into the weekend, I want to send a shoutout to all the parents who are constantly navigating the beautiful…
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Thank you, BoardProspects for including me on this impressive list of 🏳️🌈 75 LGBTQ+ Board Members Making a Difference 🏳️🌈 It is particularly…
Thank you, BoardProspects for including me on this impressive list of 🏳️🌈 75 LGBTQ+ Board Members Making a Difference 🏳️🌈 It is particularly…
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