Emily Maher

Many marketing and SEO teams struggle with data overload, finding it challenging to extract actionable insights that drive strategy. Leverage data for better decision-making with these quick tips... 🔸 Data Simplification: Focus on key metrics that align with your business objectives. 🔸 Regular Reporting: Create and distribute easy-to-digest reports that highlight important trends and insights. 🔸 Data-Driven Culture: Encourage your team to base their decisions on data, using it as a guide for strategy formulation. Implementing these practices can transform how your team uses data, leading to more informed and effective decisions. Interested in learning more about data-driven strategies? We’re here to help!

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✋ Stop wasting ad dollars! Turn those clicks into cash by joining us in our upcoming webinar! If you’re looking to generate more leads or conversions on your website, learn how in our Conversion Rate Optimization (CRO) webinar coming up on June 11. Our expert hosts Ty Huggins and Danielle Howson will be sharing their winning strategies and covering the following: -> The 4 pillars of CRO strategy -> Tips on turning website traffic into leads -> Tools for CRO optimization Convert more leads and get more money in your pocket - need we say more? Join us by registering here 👉 https://lnkd.in/gNXTyjqi #CRO #conversionrateoptimization #marketingwebinar #webinar #marketingwebinar

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How can DTC marketers get the most out of their ad spend? Optimize every second of the ad using the science of persuasion and take the ad from creatively strong to scientifically perfect.  In this Special Report, Newristics presents a scientific and algorithmic analysis of 5 leading DTC ads and explains the effectiveness of each ad with the science of persuasion. After reading this report, you will never look at a DTC ad the same way again!  Download the report now!  #dtcads #pharma #pharmaads

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How can DTC marketers get the most out of their ad spend? Optimize every second of the ad using the science of persuasion and take the ad from creatively strong to scientifically perfect.    In this Special Report, Newristics presents a scientific and algorithmic analysis of 5 leading DTC ads and explains the effectiveness of each ad with the science of persuasion.    After reading this report, you will never look at a DTC ad the same way again!    Download the report now!  #dtcads #pharmamarketing #pharmaads

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Need a new #growthstrategy? See how Curipod set up a successful referral program in just ten minutes. Their new and most effective growth channel is easy, scalable, and integrated with their existing workflows. 🙌 #ReferralMarketing #MarketingIncentives

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Google look likely to sunset the tried-and-tested Google Ads keyword bidding formula, meaning that futureproofing your marketing activity has never been more important. That's exactly why we launched our Acquisition Diagnostics Report. Learn more about our free-to-access tool and receive recommendations on how best to prepare for the new age in Paid Search: https://bit.ly/44vkG8Z #GoogleAds #PerformanceMax #PaidSearch #KeywordlessFuture

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Download the free guide to learn which data points you should be tracking within your DestinationData dashboard https://hubs.li/Q02y12Jp0

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Tired of struggling with SEO and Google Ads? SoCal Digital Marketing, your Orange County, CA SEO and Google Ads experts, can help! We publish regular how-to videos that break down complex digital marketing strategies into easy-to-understand steps. Here's what you'll get by subscribing: 1. Learn SEO best practices: Optimize your website for higher search rankings and attract more organic traffic. 2. Master Google Ads campaigns: Reach your target audience and drive conversions with effective ad strategies. 3. Stay up-to-date on the latest trends: Get insights and tips on the ever-evolving world of digital marketing. 4. Actionable advice from the pros: Learn directly from experienced SEO and Google Ads specialists. Whether you're a small business owner, marketer, or entrepreneur, SoCal Digital Marketing can help you achieve your online marketing goals. Click subscribe and take control of your digital presence today! https://lnkd.in/gAJmFCd4 #SEO #GoogleAds #DigitalMarketing #OrangeCounty

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Feeling lost about GA4? Have no fear, MMC+Tech is right around the corner! 💫 We’ll be there sharing insights on Google Analytics 4: What You Need to Know. Come join and learn how to elevate your reporting skills and stay ahead in the game. To find out how you can attend, check out the link below: https://lnkd.in/e5FV8pDV #mmc2024 #yokoco #assnchat #GA4 #conferencespeaker #GoogleAnalytics4 #tech

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🔍 In the latest episode of Digital Marketing Domination, host Jamil Zabaneh breaks down the critical components of Google's ad ranking system. Learn how strategic bidding and quality scores drive your business's visibility in search results. This episode is a must-listen for professionals looking to refine their digital marketing strategies and achieve superior ad placements. 📈 #DigitalMarketingDomination #GoogleAds #MarketingStrategy #BusinessGrowth

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Marketing Operations Pro Tip: Power up your VLOOKUPs to save time and frustration! Before the final list import file, MOPs folks and marketers oftentimes find themselves wrestling data across multiple spreadsheets so here are some pro tips to power up your VLOOKUPs: 1. Defining Results More often than not we want to know whether or not the people (the email address) on our current spreadsheet, are on other spreadsheets. The classic VLOOKUP scenario but by using the combination of IF (ISNA) and a VLOOKUP give you the ability to easily run a pass/fail test. In layman's terms, we can say if this person is NOT found (error) give me this unique custom text (e.g. 'not found) but if they ARE found (no error) give me a different unique custom text (e.g. 'found'). Furthermore, if you make error = '1' and no error = '0', you can easily count how many matches were found simply by counting the column. EX: IF(ISNA(…), "text_if_error", "text_if_no_error") 2. Handling Returned Errors Just looking for a cleaner way to handle errors produced by your VLOOKUP? Add the IFERROR function before your VLOOKUP! If you'd like to replace the standard error returned (N/A) with custom text, you can type any text you want in the 2nd argument (value_if_error) (e.g. 'Unable to Find'). If you want to leave the value returned BLANK, just use "". EX: IFERROR(VLOOKUP(…),"Unable to Find") OR IFERROR(VLOOKUP(…),"") #data #datanalysis #microsoftexcel #excel #vlookup #datamanagement #marketingoperations #marketingops #mops #marketingautomation #listimport #listcleaning #listmanagement #datacleanliness #marketing

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🔥 Hot take! Don't panic over conversion rate drops. Yes, conversions are important, but they only tell part of the story. In the Aline Benchmark Report, we found that conversions dropped year over year, but Erin Hayes, president of Aline, is here to break down what happened and how to correctly interpret your conversion rates. Check out Erin's insights! And don't forget to download the full 2023 Aline Benchmark Report to learn how to optimize your sales and marketing performance: https://hubs.ly/Q02t4Qbg0

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Marketing measurement is hard. Especially for top-of-funnel channels. But accurate attribution isn’t impossible. This week on The Marketing Architects Podcast, Elena Jasper and Angela Voss are joined by Director of Analytics Jordan Rossler to break down attribution best practices for brand marketing. Like why your actions during campaign planning can determine measurability. The importance of using multiple attribution models. And why you should always look at results with a healthy dose of skepticism. Full episode at the link in the comments. #Marketing #Measurement #Analytics

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Ready to unlock the power of Google Analytics 4 and Google Tag Manager? 📊 Our latest blog breaks down everything community colleges need to know to leverage GA4 and GTM for data-driven decision-making. Discover key features, tips, and best practices to optimize your setup. https://lnkd.in/eQt5zkGx #CommunityColleges #GoogleAnalytics

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Stay ahead in local search visibility! Register for our upcoming webinar with Kaci McBride, Michael B. Snow, and Allison Mueller to gain expert SEO insights and get an exclusive demo of Genius Search. Join us with Search Engine Journal! 🚀

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We asked our travel clients what’s keeping them up at night. Data privacy was at the top of the list so we’ve put together a whitepaper so you can learn everything you need to know about data privacy and cookie deprecation for travel marketers. ✈ Not a travel marketer? No problem! You can still download to learn everything you need to know about data privacy & cookie deprecation in 2024. 🍪 Talk data to me!   First, we start by setting the scene, then we’ll go through navigating global and Australian data privacy. We’ll jump into measuring marketing performance in a world of disappearing data (including cookies), and finally, we will look at using technology to enhance data privacy. We’ll answer your burning questions about cookies and data privacy, like: 🚢 What key shifts in the data privacy landscape are currently influencing digital marketing strategies, especially for those in the travel industry? 🌏 How can marketers navigate the complex web of data privacy regulations, with a focus on complying with Australia's changing privacy requirements? 🔮 How is the evolving data privacy landscape shaping the future of travel marketing, and what steps can you take to navigate these changes? 🔑 What key actions should travel marketers undertake in response to the upcoming Privacy Act Reforms? ➕ And much more. Download our whitepaper on Data Privacy & Cookie Deprecation now. https://lnkd.in/gdrJfR9m

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🌱 Are you a growth hacker or marketing specialist struggling with brand growth amidst complex and costly ads? Discover how data-backed collaborative marketing can revolutionize your approach! Our recent article explores the untapped potential of cross-brand giveaways, revealing how diverse partnerships can significantly lower CPA while boosting customer acquisition. 🚀 Dive into the success story of a recent giveaway, where 5 brands from different industries joined forces to achieve rapid growth. In just 8 days, they amassed over 5000 email subscribers, showcasing the power of collaboration. Ready to unlock your brand's full potential? Explore the power of data-driven collaboration with Colab.ai! #MarketingStrategy #DataDriven #BrandGrowth #Collaboration #GrowthHacking #AI #MarketingInsights #CrossBrandCampaigns

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Acquiring new clients has always been one of the most challenging aspects for agencies. And 2023 was a tough one! That's why Synergist has partnered with Chime Agency to produce the 2024 Agency Marketing Benchmarking Report. Chime analysed 200 agencies to discover why 60% are falling behind and revealed what sets the top agencies apart ➡ https://lnkd.in/eg9tiHm7 #agencygrowth #agencymanagement #agencysuccess

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