Brian Shepherd

#RetailMedia is creating waves, forcing retailers to adapt or risk missing the boat. Luckily, a playbook is already in place for retailers launching a media business for the first time. Check out my latest piece for Forbes and learn how retailers can embrace a publisher mindset to capture a piece of the $140 billion retail media opportunity. https://bit.ly/3Vu9SDV

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💡 Don't fall into "The ROAS trap" -- Your #retailmedia campaigns are delivering more than you realize. It's time to rethink how to define retail media success. Criteo's new report digs into data from 44K+ retail media brand campaigns and survey results from brand leaders globally to answer the most pressing questions about the value of brand investments in growing market share and acquiring new high-value customers. https://lnkd.in/eUtQF7XB

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In this week's #LegendsandLeadership, Jack Myers speaks with Simulmedia Founder and Chairman Dave Morgan for an in-depth discussion on the recent industry transformations, challenges, and what lies ahead. https://lnkd.in/e8X7FwmF

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Check out Oracle Advertising's trends and #targeting tips to ensure your #MothersDay campaign is coming up roses. https://lnkd.in/gCmB4tes

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We are excited to announce this partnership. Providing greater transparency and data fidelity for targeting and measurement is paramount to the future of our industry as signal loss continues to accelerate. Cara Pratt & the entire Kroger Precision Marketing team are true leaders in the Commerce Media space, and it's an honor to collaborate with them. With this integration, Yahoo DSP customers can leverage Kroger's rich, first-party data to activate precision audiences and measurement across omnichannel media activations.   Adam Roodman, Alia Lamborghini, Beau Ordemann, Beth Nussbaum Gross, Mike Brunick, Stephen McDermott, Jason Zollan, Sekema Newton, Danny Dikovsky, Elizabeth Herbst-Brady, John Grad, Kevin McVey, Amy Hamers, Christy Corthinos, Danae McDuffee Downing, Anthony Winters, MBA, Kate K. Donahue, Dave Pallett, Kyle Loos, Jeff Rich Mark Fleisch

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🚀 The 2024 CMO Intentions Study reveals that cross-functional alignment is essential for successful Martech integration. With 39% of CMOs highlighting the need for improved alignment and 40% emphasizing the importance of proving ROI, it's clear that collaboration and efficiency are key. Dive deeper into the findings and discover how to overcome integration challenges. #MarketingStrategy #CMO #Martech

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SSPs are coming for streaming media. SSPs are packaging CTV inventory into curated, omnichannel deals. But sometimes that CTV inventory is attached to less desirable content or has been resold by other SSPs. Which raises questions as to whether buyers are actually getting what they’re paying for. https://lnkd.in/eshsb6V4

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“Marketers are mad as hell. And if the supply side doesn’t act and cut out MFA they will endanger the future of the open web and risk brands moving their budgets to other channels,” Index Exchange President and CEO Andrew Casale tells Matt Scheckner Chairman of Advertising Week at #AWEurope2024

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One of the most common questions I get from podcasters is about programmatic ads. Here is a great overview from our team at True Native Media, Podcast Advertising Specialist.

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Albertsons Media announced its launch of #CollectiveTV, a solution that will allow advertisers the means to target, measure, and optimize ad campaigns across streaming, digital video, and soon linear TV. According to the Interactive Advertising Bureau’s 2024 Digital Video Ad Spend & Strategy Report, digital video ad revenues are expected to reach $63 billion in 2024. 🚀📺 #Albertsons #CollectiveTV #DigitalAdvertising #RetailMedia #AdTech #MarketingInnovation #CTV #StreamingMedia #AdvertisingTrends

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Relevant non-endemic ads perfectly compliments retail media. Learn 4 ways to unlock the benefits of non-endemic advertising with Rokt. Well said, Jason Sigalos!

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Embracing a New Era in Data with Hearst In our fast-evolving digital world, staying ahead means embracing change—especially when it comes to data and privacy. As cookies become a thing of the past, there's a big question hanging in the air: How can we keep delivering personalized experiences without them? That’s where Hearst steps in. We’ve been at the forefront, crafting data solutions that respect privacy while still connecting you with your audience. And we’re ready to share how we’re doing it. I recently came across a Forbes article that really put into perspective the challenges and opportunities we face today in digital advertising. It’s a compelling read, and I recommend it to anyone looking to understand the future of retail media networks. (Check out the article below) Here at Hearst, we're excited about: ✅ Leveraging advanced analytics to understand consumer preferences without ever compromising their privacy. ✅ Using predictive models to see where markets are heading before they get there. ✅ Deploying technology that personalizes experiences in a secure, respectful way. Let’s chat about how we can help you navigate these changes with confidence. #DataPrivacy #DigitalMarketing #FutureOfData #Hearst

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The small business categories get the biggest spend from consumers. Your local advertisers will want to know if they’re in the top 10. #smallbusiness #localadvertising https://ow.ly/PnyR50S0Vwa

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Nikki Candito highlights how Anteriad's Audience Identification and Activation solutions drive engagements in this #B2B buying group article from Ruth Stevens in MarTech. ➡️ https://lnkd.in/ePHh2aSg The evolving approaches to identifying buying group members via technology and #AI are in full swing. B2B companies must harness the power of collaboration and data to navigate these buyers toward the seller's direction. #BuyingGroups #B2Bdata #B2Bmarketing

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Customers trust ads on retailer websites over ads on third-party marketplaces, social: https://lnkd.in/eCSqSUMV --- This article was originally featured in the EMARKETER Retail Media Weekly newsletter. To stay on top of digital advertising’s next major wave, subscribe here: https://lnkd.in/ed34DX67 #EMARKETER #programmatic #retailmedia #rmn #advertising

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How is AI transforming data collaboration use cases? Machine Learning and Generative AI are game-changing enablers of data collaboration via clean rooms. What’s most exciting though: Generative AI is set to transform the collaborative efforts of non-technical users. Read the full LiveRamp report for all of our findings!

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In a world without cookies, content creators hold the keys to driving performance. At Hearst, we are at the forefront of harnessing first-party data to drive sophisticated, omnichannel strategies across various verticals. Our domain expertise is powered by a robust infrastructure that captures 3.8 billion data signals exclusively from interactions with our content. This wealth of data provides a deep insight into reader preferences and enables the creation of proprietary Hearst first-party segments. By categorizing this information into hundreds of targeted segments, we offer unparalleled precision in reaching your desired consumer demographic. In the evolving digital landscape, where cookie deprecation shifts the paradigm, Hearst's content-driven approach ensures that we remain critical players in driving performance for our partners. How are you managing the cookie depreciation?

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