ZoomInfo

Facts: Your messy CRM data won’t do your AI any favors. Running AI with messy CRM data can create unintended mysteries. Where are the elusive B2B buyers and how do you find them? 🧐 Join ZoomInfo's Calen Holbrooks, VP of Marketing, and Kayla Prunier, AVP of Sales, as they discuss practical ways to combine AI, quality data, and buying signals to turn your teams into master sleuths uncovering real success. You’ll learn how to: 🙋♀️ Identify ideal customers using AI and clean, real-time data. 🤝 Improve your targeting with clear buyer intent signals. 🔗 to register: bit.ly/3zBLoS2

85% of deals are won by the seller who engages first 🏎️ 🏁 ZoomInfo Copilot’s sophisticated AI delivers real first-mover advantage. It identifies prospective buyers in your ICP who are also ready to speak with you — before your competitors know about it. Get real-time recommendations that connect you with motivated buyers at the optimum time. Learn more on the blog 🔗: bit.ly/3XWIaCH

Want to make your cold emails more effective? 📧 Meet the OPSA framework: Observation, Problem, Solution, Ask. Here's how it works: 🔍 Observation: Start with a personalized observation about the prospect's business. Show you've done your homework. ❌ Problem: Highlight a challenge they're likely facing. Make it relatable and specific. 💡 Solution: Offer a tailored solution that addresses their problem. How can your product or service help? 👉 Ask: End with a clear call to action. Make it easy for them to take the next step. Hear from Will Aitken and Sell Better's Leslie Douglas as they share how to level up your email game with OPSA.

What happens when you get Ross Pomerantz (ahem, Corporate Bro), Natalie (Corporate Natalie), and our CEO and Founder, Henry Schuck, in a room together? 🤔 Let’s just say everyone loves a good roast…plus a behind-the-scenes look at what it’s like to lead a billion-dollar company. The lucky audience at the #DemotedLive podcast event in San Francisco got to see a different side of Henry and learn more about him as a leader. Here’s a glimpse of the highlights from that night. Stay tuned as we drop clips from the Demoted Podcast over the next few weeks! 👀

We're thrilled to announce our partnership with SDRLeader.com! 🤝 Founded by Sam Nelson, SDRLeader.com is a community of over 3,000 SDR Leaders dedicated to helping each other succeed and maximize their potential in SDR Leadership. We’re proud to partner with this growing community that fosters growth, innovation, and connection among sales professionals.

Is friction holding back your sales wins? 🤔 Even the most promising customers can hesitate if they encounter friction at any stage of the sales funnel — putting your deal in jeopardy. With an exceptional buyer experience, you can not only avoid disruptions, but also attract more loyal customers and win more deals. 🤝 Build a better customer acquisition process with these three guidelines: ⚡️ Focus on removing any friction from the customer experience 🙋♀️ Use social proof to build awareness and interest in your product 📈 Monitor key metrics to ensure your efforts are paying off Head to the blog to learn more: bit.ly/4f8dpB5

It's no secret that 2024 has been a difficult year for sales. 😮💨 But you still need to hit growth targets, land larger logos, and convince decision-makers (when they’re not proactively looking). Tune into PipeGen Live to hear from the experts at ZoomInfo, Vouris, and OneStream Software on: ➡️ Transitioning an inbound-led sales approach to an outbound-led sales approach ➡️ The nuts and bolts of a world-class outbound motion ➡️ Building a culture for sellers to excel at landing new logos ➡️ How to hit 115% of your quota ➡️ How your clients can achieve their best quarters ever Register now: bit.ly/45Y5nWU

ZoomInfo Copilot is transforming the way our customers engage with their accounts. 💫 Hear from Lumen Technologies' david barnes, Kenny Foster, and Danny Underhill on how Copilot helps them streamline prospecting, reduce manual research, and connect with the right buyers. Ready to see why everyone's raving about Copilot? Request a demo: bit.ly/4coeXFh

Selling to the C-Suite can be challenging, but recognizing and addressing genuine objections can turn potential roadblocks into opportunities. 🤝 Hear from our CEO and Founder Henry Schuck as he shares strategies for handling objections and winning over executives. Want more tips? Discover the definitive guide to selling to the C-suite in 2024: bit.ly/4aSCL3i

We've got some firecracker tips for how to hit your number before you head OOO 🎆 Today's newsletter covers the best time to cold call based on data from 1.4 million sales calls, what sales acceleration is and why it's important, and how to calculate your TAM. Read it below: