Winning by Design

Exciting news! We've just launched our Revenue Architecture Chatbot - your new AI-powered companion for all things GTM and revenue growth. 🤖 Why did we create this? We wanted to make the wealth of knowledge from our Revenue Architecture book more accessible and interactive. Now you can get instant answers to your burning revenue questions, 24/7. What's cool about it: 🔹 Fully trained on the comprehensive Revenue Architecture textbook written by 🐶 Jacco van der Kooij 🔹 Provides specific, actionable advice based on your specific question 🔹 Cites relevant book sections so you can dive deeper with the book as a companion Some ideas to get you started on what to ask the chatbot: 🖊 "What GTM motion fits best for my $50K product?" 🖊 "I'm at $20M ARR - what growth challenges should I prepare for?" 🖊 "How do I improve my team's win rates?" 🖊 "Explain the difference between sustainability and scalability" We're thrilled to put this powerful tool in your hands. Give it a try and let us know what you think! 💡 You can always find it on our homepage, or see the first comment for the link. #RevenueArchitecture #GTM #AI

Congratulations to our Q2 2024 Top 10 #RevenueArchitects rocking the top scores on the certification exam this quarter. These revenue leaders went through 10+ hours of live training on how to run a Revenue Factory across a unified GTM team and a rigorous exam and came out on top of their class! Top talent includes: -Laurent Moyersoen -Kurt Abrahams -Bechara Kara -Andrew Devlin -Andy Gramada -Matthis Baudet -Mark Baskin -Yasmine de Aranda -Victoria Moreno -Florian Bouron Thanks also to our instructors, 🚁Roee Hartuv Beth Yehaskel and John Grispon for their mastery in teaching as well and to Pavilion for your partnership in cohosting. #SaaSGTM

The recent Revenue Architecture Summit in Berlin has unlocked something magical... On June 26-27, 2024, we gathered with passionate business and revenue leaders at the historic Malzfabrik to dive deep into the art and science of transforming Go-To-Market teams into robust Revenue Factories. Led by our founder 🐶 Jacco van der Kooij and Lead Revenue Architect 🚁Roee Hartuv, the event was a melting pot of ideas, strategies, and networking. What we witnessed wasn't just a gathering — it was the manifestation of a movement that is reshaping how SaaS leaders are approaching revenue generation. From mastering the Data Model and GTM Model to implementing the Growth Formula, attendees left equipped with practical frameworks to drive sustainable growth. The energy was ELECTRIC! ⚡ We saw firsthand how the combination of executive networking, in-depth training, and real-world case studies created a formula for transformation. The passion and commitment of these participants were truly inspiring. And this is just the beginning. We're building an unstoppable movement that's redefining the future of sales and revenue generation in the SaaS world and beyond. Stay tuned for announcements about future Revenue Architecture Summits. The revolution is here — are you ready to be part of it with us? #RevenueArchitecture #RevOps #SaaS

Exciting news! Winning by Design has partnered with Momentum.io, welcoming them into our Certified Partner Program 🎉 We're thrilled to announce that Momentum has become a certified partner, joining forces with us to revolutionize revenue-focused calls through AI-driven SPICED autopilot and coaching 🚀 This collaboration combines our data-driven sales methodology with Momentum's cutting-edge AI technology to empower revenue teams. Here's what this means for you if you're using Momentum: -- Effortless SPICED Implementation: Set up SPICED autopilot to automatically update Salesforce fields, ensuring accurate and timely data capture. -- AI-Powered SPICED Coaching: Leverage Momentum's AI coach on every call, using Winning by Design's expert frameworks to provide real-time insights and feedback. -- Enhanced Personalization: Integrate our content mapping strategies with Momentum's customizable templates for more impactful customer communications. -- Seamless Cross-Functional Alignment: Capture and share insights across marketing, sales, and customer success teams to create cohesive customer journeys. As a certified partner, Momentum has demonstrated a deep understanding of our methodologies and a commitment to delivering exceptional value to our shared clients. This partnership isn't about replacing human expertise — it's about augmenting your team's capabilities to deliver exceptional customer experiences throughout the entire revenue lifecycle. Imagine perfectly aligned marketing campaigns, sales strategies that resonate with customer needs, and renewals that practically manage themselves. That's the power of combining Winning by Design's methodology with Momentum's AI capabilities. #RevenueArchitecture #revops #gtm

The WbD Ambassador Program is now ACCEPTING APPLICATIONS!! Read on... With the Charter cohort now live, the WbD Ambassador Program is now generally available and open to all new applications — and we can't wait to hear from you! 🎉 What’s included?  -- Early access to Revenue Architecture research -- Discounts on our flagship in-person Revenue Architecture Summits happening around the world -- Membership in the Ambassador Slack channel in order to connect with your peers -- A custom Ambassador badge -- And for the Reseller level only: referral fees when you refer those in your network into our Open Courses or Access Pass … and more! Or maybe you’re already an existing ambassador? Come say hi in the comments 👋 Join the growing group of GTM leaders who are as passionate about Revenue Architecture as we are:   Marcus Bening Koen Stam André Bressel Stephane Maes Chuck Marcouiller Charlie Moss Douglas van Oijen John Williams Jonathan Moss Jason Shaw...just to name a few! For more information and how to apply, see the first link in the comments. We can't wait to hear from you! #revenuearchitecture #revops #ambassadorprogram #ambassador

🏭 The Revenue Factory: An Orchestra of GTM Motions What are the models that you must use in order to build your own ‘Revenue Factory’ ? First - the GTM model lays out the different GTM motions that you might have across your business - which might include motions such as: - Enterprise motion: High-touch, complex sales cycles - Self-serve PLG motion: Product-led growth at scale - High-velocity SMB AE motion: Quick turnarounds, volume-driven - And more… Once you’ve identified the right GTM motions you should be using, how do you ensure each motion is performing at its peak? Enter the Data Model. 🔍 The Data Model acts like a high-powered microscope, allowing us to zoom in on each motion: - Which are the conversion points that could be improved? And then… - Why isn't the SDR handing off leads efficiently? - What's causing low conversion rates in enterprise sales? - In our PLG motion, why aren't monthly users becoming weekly active users? In order to answer these questions, we must dust off a bit of math skills and apply the Mathematical Model - the engine that calculates input, throughput, and output for each motion. ⚙️ Finally, the Operating Model brings it all together, creating a cohesive GTM that drives sustainable growth across all of the various teams within GTM (sales, marketing, customer success, revenue operations). 💡 How are you aligning your different GTM motions within your Revenue Architecture? #RevenueArchitecture #Bowtie #GTM #RevenueFactory

In this episode of the top notch Belkins Podcast by Michael Maximoff our founder Jacco vanderKooij explores the seismic shifts happening in the sales landscape. We’re diving into: ◾ The impact of AI on the future demand for salespeople ◾ Transitioning from traditional sales methods to AI-driven strategies ◾ The importance of aligning your go-to-market motion with your product ◾ The role of reoccurring revenue in today's market ◾ How to balance acquisition and retention for long-term success ◾ Personal insights on entrepreneurship and overcoming industry misconceptions Join the experience and get provoked about the future of revenue generation, how to stay ahead in the evolving sales ecosystem, create meaningful connections, and drive business growth in the AI era. https://lnkd.in/gHmEZxq9

GTM Operating Partners - our next gathering is available for registration! Join WbD, Pavilion, and GTM Leader Society for an exclusive B2B SaaS GTM Operating Partners Gathering on Monday, July 8th in London at the Pem! This evening offers a unique chance to connect with other B2B SaaS GTM Operating Partners (Private Equity and VC), discussing crucial topics like customer acquisition costs and sustainable growth in the B2B SaaS landscape over a fabulous dinner at one of London's best kept secrets - The Pem! Kindly note: This event is exclusively for GTM Operating Partners. If this is your role, we would be delighted to have you join us! Your hosts will include Lauren Shleifer Goldstein, Anjai "AJ" Gandhi, Kathleen Booth, Sam Jacobs and Jeremy Spijker Register using the link in the comments. We look forward to seeing you there!

🚩 It’s now possible to implement the Bowtie Data Model into a lead-to-cash view, using the best-in-class platform, Vasco! 🚩 We’re thrilled to announce that Vasco is now a part of the WbD Certified Partner Program! This enables GTM teams to view their customer journey in real time, track unit economics by funnel and channel, improve their CRM health and much more. Vasco’s platform addresses these gaps in revenue operations today: ▶ Lack of meeting cohesion and accountability ▶ Lack of drill-down on SaaS metrics ▶ Data, infrastructure and systems issues And a unique feature that we haven’t seen anywhere else - the Bowtie with actuals vs forecast! So helpful for Revenue Architects who are struggling with diagnosing friction in the funnel. Interested in becoming a partner or learning more about the benefits? Contact Dave Boyce directly. #RevenueArchitecture #GTM #RevOps

Calling all GTM Strategy, GTM Ops, and RevOps Leaders! Who on your team is responsible for evolving your GTM to improve performance? It’s time to transform your GTM team into a high-performing ‘revenue factory’. Achieving this requires clear ownership and a cohesive strategy across all GTM functions. Join the upcoming OPEN WORKSHOP tailored for executives and leaders who are prepared to lead this transformation: Building Your Revenue Factory: Driving Alignment and Growth with GTM Strategy & Ops Hosted by Dominique Levin, CEO of Winning by Design, and with real life best practices & examples from senior practitioners: ↗ Jill (she/her)Guardia - SVP of Rev Enablement & Ops @ Thought Industries ↗ Saket Pradhan - VP Sales Strategy and Planning, Analytics & Compensation @ HashiCorp Wednesday, June 26 9:00 am - 10:00 am Pacific Time Key topics that we will cover: ▶ Unified Leadership: Master the best practices in GTM strategy & operations to provide the strategic oversight needed to streamline and optimize your entire GTM system. ▶ Closed-Loop Revenue System: Learn how to seamlessly integrate marketing, sales, and customer success into a cohesive, revenue-generating engine. ▶ Data-Driven Alignment: Understand how to align metrics and data across all GTM stages to drive consistent, scalable growth. Who Should Attend: ☑ GTM Strategy Leaders ☑ GTM Operations Professionals ☑ RevOps Leaders Gain valuable insights from top GTM leaders at scaling SaaS companies who have successfully implemented these strategies. Join us to discuss how scaling SaaS leaders are using these transformative approaches. Link to register in the first comment.