Supersocial Inc.

Our mission at Supersocial is to build boundary-pushing virtual worlds that reimagine the way people connect, communicate and express themselves on Roblox. Our experiences represent IP and brands with the highest standards while feeling authentic and meaningful to 3D natives. We’re incredibly proud to present our latest showcase featuring Supersocial experiences built with iconic brands, including e.l.f. Beauty, NARS Cosmetics, Gucci, Warner Brothers, Fairview Portals, Toikido, Walmart, 3M, BiC, Crayola and Universal Music Group. Learn how Supersocial can help your brand or IP enter the Roblox platform → https://lnkd.in/gwjtGVAP #metaverse #3Dinternet #Roblox

We’re so proud of this!

As platforms such as Fortnite and Roblox become full-service platforms for digital life, the music industry is moving beyond virtual concerts. These days, musicians are integrating more deeply into virtual worlds to promote their album releases and bring in new fans. Music has been a key element of the #metaverse from the start. In 2020, Travis Scott’s virtual concert inside #Fortnite was many of its participants’ first introduction to the metaverse concept. But although Scott’s concert reportedly grossed roughly $20 million through in-game item sales, it was a one-off event that was not tied to an album release or marketing campaign. Since the concert, Scott has never returned to Fortnite. #Roblox In this piece by Alexander Lee, we speak to David Cushman of Warner Music Group, Joseph Khoury of Atlantic Records, Yonatan Raz-Fridman of Supersocial Inc., and Bryan Biniak of Songtradr.

We're delighted to see our founder and CEO, Yonatan Raz-Fridman, quoted in Alexander Lee's piece, with a mention of the latest innovation from Supersocial - The Rolling Stones activation in Beat Galaxy, our music world on #Roblox built in partnership with Universal Music Group. “Instead of the labels and the artists spending hundreds of thousands of dollars to build a one-off activation, they are now able to come into ‘Beat Galaxy’ and activate with artists inside, with a virtual music shop, a track runner [mini game] and integration of the music into the world,” said Yonatan Raz-Fridman, CEO of Roblox studio Supersocial, which designed and built the experience. Finding a meaningful way to integrate music into metaverse platforms is still in its early stages, and we're excited about the possibilities.

“You don’t drop something that is just going to be engaging because it’s a brand or social space, it has to really be meaningful for the players” The importance of the core game loop has never been more clearly shown than Netflix’s recent Nextworld experience. It looks absolutely stunning, it features some of the biggest brands and IP in the world, and yet because the core game loop is lacking, so does the audience engagement. Join Supersocial’s Yonatan Raz-Fridman and Matthew Kanterman, CFA on Into The Metaverse, as they break down this story and more of the most impactful news items and developments from the last few weeks of metaverse related news! Watch the full episode here: https://lnkd.in/gysUEV-D And read our blog with more detail and analysis on this topic here: https://lnkd.in/dcRXEihE #Roblox #Netflix #CoreGameLoop #Gaming #UGC #RobloxGames #RobloxDeveloper #Metaverse #MetaversePodcast #IntotheMetaverse 

Activating on Roblox is no longer just about generating brand awareness or engaging and tracking playtime and retention metrics - it’s increasingly about how brands can generate real-world value for all their stakeholders. At Supersocial, as we execute on our mission to push the boundaries of what’s possible on the Roblox platform, we are so e.l.f.ing excited to be a part of a truly innovative real-world integration with our wonderful partners at E.L.F. BEAUTY, eGen and Flaunt. e.l.f. has been a wonderful partner and continues to align with us on re-defining what’s possible on Roblox. With this integration, powered by Flaunt, players in e.l.f. UP! can link their Roblox ID with their e.l.f. Beauty Squad account and earn a free limited UGC item, a discount on their next e.l.f. order and bonus points for their Beauty Squad account. https://lnkd.in/g8daaFC3 And the results of this integration even in just a few short days have been nothing short of exceptional: --380K visits to e.l.f. UP! over the race weekend --Crossing 11 million lifetime visits in the game --All 30,000 0f the Indy 500 Pink Helmet limited UGC items getting redeemed over the race weekend --Thousands of users linking their Roblox account to an e.l.f. Beauty Squad account to earn free limited UGC Check out the game on Roblox here https://lnkd.in/gBZeM-K4

“If you are an investor in Roblox you might be concerned about the health of the business, but I don’t think anything that came through in the report should worry you” if you're a brand or IP owner investing in the platform. Roblox’s recent earnings report sent the stock price down over 22%, but was that an overreaction? What do the numbers behind the business actually say about their trajectory and how investors, brands, and IP owners alike should be thinking about the platform and its utilization in the near future?  Join Supersocial Director of Business Development Matthew Kanterman, CFA on Into The Metaverse, as he breaks down this earnings report and a handful of the other biggest stories from the last few weeks of metaverse and gaming related news! Watch the full episode here: https://lnkd.in/g98jZxxs 

“Roblox is pretty much available on every device, everywhere in the world, it’s ubiquitous.” Roblox may be everywhere you look today, but did you realize the company has been around for 20 years now? It’s been a fascinating journey from inception to now, all of which we cover in detail in our latest episode of Into the Metaverse. Join Supersocial Inc. Founder & CEO Yonatan Raz-Fridman and Director of Business Development Matthew Kanterman, CFA as they conduct a deep dive into Roblox's past, present, and future. Watch the full episode on Youtube: https://lnkd.in/gC3FKrrF #Roblox #RobloxDeveloper #RDC #Metaverse #MetaversePodcast #Technology #Gaming #UGC #Supersocial #RobloxMarketing #MetaverseMarketing

Still a large misconception out there and the biggest pushback we get in discussions around bringing brands and IP to Roblox is the demographic reach of the platform. Although the platform still skews very young, it is by no means a platform just for kids anymore. As the following chart shows, this is a platform with an increasingly older user base (41% of DAU 17+) and one that, differently from other UGC gaming platforms, has a much more even split in gender identity. Would you like to learn more how Supersocial Inc. can help your brand reach this audience? Get in touch with us here https://lnkd.in/d5y3H5ew.

“We are moving into a world where young people are going to start businesses and make money. And we are at a massive inflection point with Roblox proving for the first time that that can happen at scale.” The key driver behind Roblox’s unique model and success is their development of a young, passionate community of creators and developers that are finding fulfillment and careers on the Roblox platform. Join Supersocial Inc. Founder & CEO Yonatan Raz-Fridman and Director of Business Development Matthew Kanterman, CFAas they conduct a deep dive into Roblox past, present, and future on Into The Metaverse. From its founding as Dynablox 20 years ago, to launching the first experience, to opening up the avatar economy and more, Yon and Matthew dive deep into the company and platform’s history, its founders and its future in our latest episode of Into the Metaverse. Watch the full episode on Youtube https://lnkd.in/gC3FKrrF or find the podcast link on our substack https://lnkd.in/gEkM-NbW. #Roblox #RobloxDeveloper #RDC #Metaverse #MetaversePodcast #Technology #Gaming #UGC #Supersocial #RobloxMarketing #MetaverseMarketing