IPSY

Thank you Glossy for this great feature on our 2024 IPSIES: Beauty & Creator Awards! Building on the success of last year's inaugural event, we scoured the beauty landscape to uncover the trailblazers, the trendsetters, and the game-changers who captivated our 20-million-strong community. With insights from over 200 million product reviews, extensive member data, the expertise of our seasoned merchants and creator partnerships team, and newly incorporated community voting for the Creator awards, our winners truly embody the essence of IPSY. https://lnkd.in/gWFSNEzF

We are thrilled to announce that our Senior Director of Insights, Smriti Sheth, led an engaging roundtable session on DIY and In-house Research at the Market Research in the Mobile World NA conference. This prestigious event showcases the latest advancements in mobile, innovation, and high-tech marketing research. During the panel titled, “Everybody’s Perfect – Yeah Right: Welcome to the Failure Panel,” Smriti, alongside other experts, candidly shared their biggest mistakes and the invaluable lessons learned from them. This session provided insights on what NOT to do and how to navigate the inevitable challenges every successful leader encounters. Smriti Sheth, thank you for representing IPSY and for sharing your valuable insights with industry peers!

Excited to share that IPSY’s Rashi Maskara, Senior Director of Growth: Member Engagement, recently spoke at the Retail Innovation Conference and Expo. During the fireside chat, “Inside IPSY’s Membership Model: Personalizing Experiences with Content, Community and Commerce Moments”, Rashi provided valuable insights into building consumer relationships and fostering long-term loyalty. She discussed strategies for aligning brand approach with goals and target customers, highlighting the importance of personalized experiences in an ever-evolving market. A huge thanks to Rashi for sharing her expertise!

We're partnering with The Female Quotient at the Cannes Lions International Festival of Creativity. This collaboration celebrates the inspiring leaders who champion inclusive, authentic, and transparent stories in marketing. At IPSY, we believe confidence is beautiful, which is why we’re offering Confidence Styling appointments in the Equality Lounge. Our CMO, Francine Li, also participated in the panel "Empathy in Action: How Female Leaders are Shaping Inclusive Customer Experiences." Alongside other female C-suite executives, they shared valuable insights on creating customer-centric strategies and fostering inclusive cultures. IPSY’s mission is to inspire individuals worldwide to express their unique beauty. We are proud to partner with The Female Quotient on these impactful initiatives! #CannesLions #InclusiveMarketing #CustomerExperience #FemaleLeadership #IPSY

As part of our ongoing celebration with our Ipsies: Beauty & Creator Award winners, we were thrilled to be invited by Sehr Thadhani and Sarah von der Linde to bring our brand and creator partners on a private tour of Nasdaq. Home to the most innovative companies in the world, Nasdaq inspired our partners to dream big and become the next generation of trailblazers in the beauty space. Join us as we continue to celebrate our well-deserved Ipsies: Beauty & Creator Award winners! Photo Credit: Fabio García

We're excited to highlight several incredible LGBTQ+ owned and founded brands featured in IPSY's Beauty Amplified initiative. Through Beauty Amplified, IPSY is committed to uplifting brands from diverse communities, including Black, Latinx, LGBTQ+, and AAPI. We prioritize these brands in our sourcing efforts and provide them with enhanced financial, marketing, and product development support. Additionally, check out our blog to learn more about how we’re proud to continue our partnership with wayOUT. WayOUT is a volunteer-driven nonprofit organization that finds, vets, and fundraises for LGBTQ+ youth programs across the country. Happy Pride Month! https://lnkd.in/gQnup9Zk

This year’s second-annual IPSY Brand & Creator Forum brought together beauty’s leading brands and superstar creators for an afternoon of power-packed collaboration, featuring intimate chats, panels, and networking with some of the biggest names in the industry, all culminating in the final event, The Ipsies: Beauty and Creator Awards. Since the beginning, our mission at IPSY has always been to inspire everyone to express their unique beauty. As the world’s largest beauty membership, we’ve delivered. Our community is full of buzzworthy beauty products, superstar brands, and iconic content creators all so amazing, they deserved an award… so we created one. Over the past year, The Ipsies award winners all made a major impact on our community of more than 20 million—but don’t just take our word for it. To finalize our list, we pulled from our collection of more than 200 million product reviews from our beauty-obsessed members, leveraged our extensive database of millions of member data points, and used insights from our expert merchants and creator partnerships team. Cheers to the 2024 The Ipsies: Beauty and Creator Awards winners below! 1. Best Eye Product: Tarte Cosmetics Double Take Awake Micro Liquid Liner & Brightener 2. Best Lip Product: Fenty Beauty Pro Kiss'r Luscious Lip Balm 3. Best Face Product: Wander Beauty Wanderess Glow Highlighter in After Hours 4. Best Skincare Product: DRUNK ELEPHANT Protini Powerpeptide Resurf Serum 5. Best Hair Product: amika Dream Routine Overnight Hydration Treatment 6. Best Scent: Parfums Juliette has a Gun Vanilla Vibes Eau de Parfum 7. Best Breakout Brand: BYROE 8. Most Innovative Brand: BeautyStat Cosmetics 9. Best Indie Brand: SHADES BY SHAN 10. Member Favorite Brand: Rare Beauty 11. Most Viral Brand: E.L.F. BEAUTY 12. Trendsetter: Mega: Stephanie Valentine (@glamzilla) 13. Trendsetter: Emerging: Chloe Bean (@chl0ebean) 14. Content Powerhouse: Mega: Mariale Marrero (@mariale) 15. Content Powerhouse: Emerging: Lisa Wamban (@alejayofficial) 16. Community Activator: Mega: Rocci Bella (@roccibella) 17. Community Activator: Emerging: Gylian Ramirez (@gylianmakeup) 18. The One to Watch: Lindcey Nava (@lindceybeauty) 19. Force of Beauty: Jennifer Yen 20. Beauty Trailblazer: Danessa Myricks https://lnkd.in/g6nPgSWE

At IPSY, we’re grateful to bring our members an innovative experience because our employees have the space to explore and deliver big ideas. We are so excited to celebrate Nikki Russo for her innovation to delight our community this month! Her dedication to excellence and innovation was on full display as she went above and beyond to create new strategies for our members to experience personalization. Her work, rooted in user behavior analysis, significantly enhanced the personalized experience during Bag Reveal for our Glam Bag members and Build Your Box for our Boxycharm and Icon Box members. Nikki's innovative approach made a tremendous impact, fostering stronger member engagement and delivering outstanding results. We’re excited to see how she continues to innovate and drive impact for our members!

We're proud to prioritize connection, growth, and humanity within our org ❤️ one of the ways we foster this culture at IPSY is through our monthly Make It Real sessions, which are all about sharing the diverse lived experiences of inspiring individuals. Thank you SO much #AmyRoe from #BYROE, #DeepicaMutyala from #LIVETINTED, and #PatriciaSantos from #VOLITIONBEAUTY for being part of our AAPI Founders panel this month and reminding us just how powerful we are when we embrace our “why” and show up as our authentic selves. ✨ Shoutout to our own Suzie Jang for moderating this amazing panel discussion!

Three members of the IPSY team—Polina Akabas, Director of Lifecycle Marketing, Jessica Cox, Director of Lifecycle Marketing, and Carina Pedersen, Senior Lifecycle Marketing Manager—joined forces to present on the value of adding SMS as a marketing channel at the Iterable Activate Conference this month. Polina summarizes with, “Listen to the market. Listen to your customers. Meet them where they want to be met next.” Sure, we’ve heard the old “meet them where they are” before, but in the context of SMS it’s especially important to consider. Not every customer will want to receive SMS messages. Maybe it doesn’t even make sense for your brand. Don’t add channels for the sake of adding channels. Listen to what is being asked of you. Listen to the entire presentation here: https://lnkd.in/gD2Pa6aZ?