Initiative takes home 3 Bronze Lions from Cannes Lions International Festival of Creativity! We medaled in the Direct and Media Lions. Less than 2% of entries in both these groups went on to win Bronze this year, and we are proud to be recognized in such competitive categories. A massive thank you to our client partners, friends and colleagues at KINESSO, Mediabrands Content Studio, FCB Global, and the Canadian Down Syndrome Society. Bravo!!! SIM (Special Investigative Media) Bronze, Media / Not for profit / charity / government Inployable Bronze, Direct / Use of Social Platforms Bronze, Media / Use of Social Platforms #CannesLions2024
Initiative
Advertising Services
New York, NY 162,877 followers
Initiative unlocks business growth for the world’s most ambitious brands.
About us
Initiative unlocks business growth for the world’s most ambitious brands. We believe in the power of media to reshape our industry and orchestrate a brand’s entire consumer experience, by balancing both what unites people and what makes them different. When brands unite people in culture, they build Fame, and when brands connect individuals to their unique journeys, they build customer Flow. Initiative builds Fame & Flow for brands like Amazon, Nike, Constellation Brands, Merck, LEGO, and T-Mobile. Media responsibility is at the forefront of everything we do, whether it’s creating media plans that reflect the diversity of our communities, promote brand safety, and foster sustainability. Our agency celebrates diversity in an inclusive environment where all of our 6,000+ strong talent across 90+ markets feel seen, heard, and valued. Our vision is to create not only a better media company, but also a better media industry, and maybe even a better world.
- Website
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http://www.initiative.com
External link for Initiative
- Industry
- Advertising Services
- Company size
- 5,001-10,000 employees
- Headquarters
- New York, NY
- Type
- Public Company
- Founded
- 1975
- Specialties
- Media Services, Communications Planning, Interactive, Digital, Market Research, Consulting, Sports & Entertainment, Cultural Communications, Client Advice, Communications Design, Social, Mobile, Partnerships, Search, Innovation, Analytics, and Branding
Locations
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Primary
100 West 33rd
4th Floor
New York, NY 10017, US
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100 W 33rd St
New York, NY 10001, US
Employees at Initiative
Updates
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Initiative reposted this
Like everything in the marketing landscape, search journeys continue to evolve alongside new technology and channels. In the session The Future of Search, Social & Community, Nicole Estebanell, Global Chief Client Officer at Initiative, moderates a fireside chat with Reddit's top thought leaders. Be sure to check in with us regularly for more on the great content sessions happening around the Cannes Lions International Festival of Creativity. IPG Mediabrands #CannesLions2024 #ThoughtLeadership
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Initiative reposted this
We're getting ready for more great panels featuring IPG Mediabrands' thought leaders at Cannes Lions International Festival of Creativity 2024! Melissa Gordon-Ring, the Global President of Initiative Health, will be featured at Hindsight is 20/20: Lessons Learned from Female Leaders. She'll join other accomplished industry experts at The Equality Lounge to share valuable insights on navigating challenging landscapes, building supportive networks, and empowering female leadership. Check in with us for exclusive Cannes Lions coverage all week! #Initiative #InitiativeHealth #CannesLions2024 #FemaleLeadership #ThoughtLeadership
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Initiative reposted this
Attention is a precious commodity in today's advertising ecosystem. At this year's Cannes Lions International Festival of Creativity , Soren Godfrey, Chief Investment Officer of Rufus, powered by Initiative, takes the stage at Infillion Café at The Mondrian to share insights on this critical topic. In her session, Why It's Time to Get Real About Attention in Advertising, Soren will explore effective strategies for capturing and maintaining consumer attention in today's ever-changing landscape. Keep an eye out for more highlights and IPG Mediabrands industry leaders at Cannes! #IPGMediabrands #Initiative #Rufus #AttentionAdvertising #CannesLions2024
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Initiative reposted this
We are proud to share that Stacy McCarthy DeRiso, the US CEO of Initiative, is passing the mic this year at Cannes! She'll be joining The Female Quotient's interview studio at the Equality Lounge to share her empowering journey and provide advice on navigating the media and advertising industry. Stacy's session, Pass the Mic, exemplifies commitment to nurturing the next generation of leaders and promoting diversity in the industry. More highlights from Stacy and other trailblazers taking the stage to come! IPG Mediabrands Cannes Lions International Festival of Creativity #Initiative #CannesLions2024 #FemaleLeadership #ThoughtLeadership
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Congratulations to our amazing teams on these Cannes Lions International Festival of Creativity Shortlists! 2 campaigns shortlisted 9 times across 4 different categories. HUGE kudos to our client partners, friends and colleagues at KINESSO, Mediabrands Content Studio, FCB Global, and Canadian Down Syndrome Society. We’re keeping our fingers crossed for some Lions! S.I.M. Special Investigative Media: Media - Not-for-Profit / Charity / Government Media - Media Insights & Strategy Creative Data - Use of Real-Time Data Inployable: Social & Influencer - Innovative Engagement of Community Direct - Use of Social Platforms Direct - Social Behavior & Cultural Insight Media - Use of Social Platforms Media - Corporate Purpose & Social Responsibility Creative B2B - Market Disruption See the full shortlist here: https://bit.ly/45v5md8 #CannesLions2024
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Massive congratulations to our teams around the world who took home trophies at The Festival of Media Global Awards. These awards celebrate the world’s very best media campaigns, and we are so proud of our colleagues, clients, and partners for these achievements. See below for our full list of winners: 🥇 Gold | Inclusive Campaign of The Year – Inployable - Canadian Down Syndrome Society | Initiative Canada 🥈 Silver | Best Campaign Led by Cause – Inployable- Canadian Down Syndrome Society | Initiative Canada 🥈 Silver | Best Use of Social Media – Inployable- Canadian Down Syndrome Society | Initiative Canada 🥈 Silver | Best Event or Experiential Campaign – Rexona Primeros Pasos/ First Steps – Unilever | Initiative Argentina 🥈 Silver | Best Use of Sport – There’s No Vape In Team – The Real Cost - FDA | Initiative US 🥉 Bronze | Best Engagement Strategy – LEGO Friends Heartlake Friendship Zone – the LEGO Group | Initiative Global Full list of winners here: https://bit.ly/4aXOhJM #FOMG24
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Initiative reposted this
Yesterday, we teamed up with Thinkbox to bring our clients an exclusive Televisionaries Event. We were joined by the amazing Victoria Appleby (nee Sangster) from Channel 4, Kelly Williams from ITV, Sarah Jones from Sky Media UK and Oli Robertson from Amazon Ads for a candid and thought-provoking discussion on the future of TV. Hosted by our very own James Temperley, we learned about TV’s newest opportunities and innovations as well as posed some burning questions directly to our panel. Big thank you to all of our panelists, our clients for joining us and of course Thinkbox for helping us bring this to life at The Bailey! Rachel Granger Matt Hill Sharon Dhillon Will Spence Joey Guedes James Temperley Charlotte Eagland
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What a great way to start the week! We are thrilled to celebrate 12 shortlists at this year’s Festival of Media Global Awards. Congratulations to all of our teams across our global network in Argentina, Canada, Mexico, the UK, and the US. Click the link below to check out this year’s amazing work. We’re keeping our fingers crossed when the winners are announced on June 6th! https://bit.ly/3vQg7cD #FOMG24
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It's official! The United Nations has formally declared June 11 the International Day of Play, recognizing the pivotal role of play in the lives of children worldwide. Congratulations to our partners at The LEGO Group for helping make this day possible, while delivering joy, creativity, and imagination--one LEGO brick at a time! the LEGO Group
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