💡From Vancouver to Tokyo and now Paris, Imagine’s SVP of Product Management John Mailhot discusses how remote production is transforming the way we experience global events and how the landscape has evolved over the years. As the world gears up for the Summer Games, many broadcasters are leveraging remote production technologies to integrate both on-site and remote elements, ensuring an authentic event experience. 👉 Read more from John in SVG Europe: https://lnkd.in/eubqSAbG #remoteproduction #sportsbroadcasting #JPEGXS #SNP
Imagine Communications
Broadcast Media Production and Distribution
Plano, TX 22,161 followers
About us
Every minute of every day, Imagine Communications’ customers create millions of media moments all over the world. Moments that inform, entertain and change the way we experience the world. At Imagine Communications, we develop the technologies that enable our customers to deliver all these moments. Anywhere, anytime, on any device. With more than five decades in broadcast, I guess you could say that media technology is our life. We developed the first broadcast video server to support 1080p. Provided the first HD instant replay for the NFL. And we’re just getting started. Our scalable, software-based solutions make it easy for the world’s leading media companies to deliver TV Everywhere today and provide a seamless migration path to the more efficient delivery platforms of tomorrow. As one of the industry’s leaders in research and development investment, we have a keen eye focused on a new generation of media enabled by IP, virtualization, cloud infrastructure and software-defined networks, developing a future-looking ecosystem that enables our customers to operate ahead of the technological curve. No matter where the media business is headed next, chances are, we’re going there too.
- Website
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http://www.imaginecommunications.com/
External link for Imagine Communications
- Industry
- Broadcast Media Production and Distribution
- Company size
- 1,001-5,000 employees
- Headquarters
- Plano, TX
- Type
- Privately Held
- Specialties
- Media Software and Networking
Locations
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Primary
Get directions
7950 Legacy Drive
Suite 400-485
Plano, TX 75024, US
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Get directions
Ferry Works
Summer Road
Thames Ditton, Surrey KT7 0QJ,, GB
Employees at Imagine Communications
Updates
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Linear vs. streaming advertising: Time for Convergence? Viewers see both "linear" and "streaming" as TV, so it's time to consider a unified ad trading approach across platforms to align with viewer behavior and drive profitability. 🤔 What are your thoughts on this evolving trend? Let’s hear your perspective below! #MonetizeTV #AdTech
𝗧𝗵𝗲 𝗜𝗻𝗲𝗳𝗳𝗶𝗰𝗶𝗲𝗻𝗰𝘆 𝗢𝗳 𝗦𝗲𝗹𝗹𝗶𝗻𝗴 𝗟𝗶𝗻𝗲𝗮𝗿 𝗮𝗻𝗱 𝗦𝘁𝗿𝗲𝗮𝗺𝗶𝗻𝗴 𝗧𝗩 𝗦𝗲𝗽𝗮𝗿𝗮𝘁𝗲𝗹𝘆 In the ever-evolving landscape of television, the traditional boundaries between linear and streaming TV are becoming increasingly blurred. Yet, the industry continues to treat them as distinct entities, selling ad inventory separately for each platform. Some brands and agencies even lump streaming in with digital video and buy them that way. This approach is not only inefficient but also fails to align with the way consumers actually view content. A Unified Approach: Premium vs. Non-Premium Inventory Consumers don’t differentiate between “linear” and “streaming” or “TV” and “digital.” To them, it’s all just “TV.” Given this, it’s time to rethink how we sell advertising inventory so that it aligns with the way viewers see it. Instead of the outdated dichotomy of linear versus streaming, we need to categorize inventory into “premium” and “non-premium” across both platforms. This is not as crazy as it sounds—it has been proven to increase CPMs and thus profitability. But first, a little on how it would work. “Premium inventory” e.g., top-rated originals, library hits and prime-time slots, would continue to be sold via direct sales. This method ensures publishers will continue to get top dollar for their best content, maintaining the profitability of their premium offerings. Direct sales offer a level of control and personalization that is crucial for high-profile offerings, whether those offerings are on linear or on streaming. The latter is key for two reasons: more and more viewers are becoming “streaming first” viewers, even if they still do keep a linear subscription, and more and more streaming services are rolling out originals and picking up sports rights. The combination means there is more premium content on streaming and that more people are watching it. All the more reason to sell it directly. Non-premium inventory, OTOH, is better suited for programmatic – or at least automated - sales. Automated buying excels at targeting specific audiences, making it an ideal solution for monetizing non-premium content. By leveraging data and automation, programmatic sales can connect niche audiences with the advertisers who are looking for them, thus maximizing value, fill rates, and utilization. Automated audience-based trading has long been the go-to for streaming inventory, but it’s time for linear services to adopt it too, at least for their non-premium inventory. This is not as painful as it sounds. Spot buying is notoriously inefficient for low-value inventory and uses up needless resources. Automating it has been proven to drive up profitability while also lowering trading costs. And by “proven” I mean “proven with real-world examples in markets outside the US.” READ THE REST ON TVREV https://lnkd.in/erJDT_3n
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“Digital is settling into a mainstream delivery platform, making technologies that enable the consolidation of digital and linear workflows – and teams – increasingly important.” Hear more from Andrew Warman, Chief Technology Officer at Imagine Communications, as he explores the challenges facing the industry and how companies are leveraging new technologies and strategies to meet evolving customer demands and improve content delivery and monetization. 👉 Read the full article in APB+ (Asia-Pacific Broadcasting+) here: https://lnkd.in/drP6wY4x #MakeTV #MonetizeTV
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📣 Big news! We are pleased to introduce our new senior vice president of global sales, Don Durand! With over 20 years of experience in media software and global ad tech sales leadership, Don will lead the worldwide sales strategy and customer engagement initiatives for Imagine’s market-leading ad tech solutions. Curious about Don's approach to supporting our ad tech customers around the world? Read the full announcement: https://lnkd.in/e5Jvpi7E #ImagineCommunications #AdTech #MonetizeTV
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Have you ever wondered what a career as a business solutions manager in the media industry would be like? Imagine Communications' Mackenzie Jacobson recently spoke to TVBEurope about her experience and insights on life in the industry. Read the full interview here: https://lnkd.in/eTdCnSsB
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From this Sunday, join Imagine Communications at the 42nd Annual IDEA Conference! 📅 July 14-17 📍 Marriott St. Louis Grand, Missouri Meet our experts Jimbo Haneklau, Kyle Mio Bertolo, Dave Buck, and Brian Beckwith, and discover strategies that will put your next project in the spotlight. This is also a great opportunity to learn more about the new features and capabilities of our industry-leading, award-winning Selenio Network Processor (SNP) platform. Catch us in St. Louis – we look forward to seeing you there! For more info, please visit 👉 https://lnkd.in/e9c_i-HJ #Sports #LiveProduction #SNP
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What is the future of sustainable broadcasting? In this interview with Digital Media World, Imagine’s John Mailhot explores the environmental impacts of live sports broadcast and the crucial role the broadcasting sector must play in the global push for sustainability. Remote production, efficient codecs like JPEG XS and effective power management enable broadcasters to reduce emissions and lower energy costs without compromising video quality. 👉 Read more of John’s insights here: https://lnkd.in/eZaUmWtV #JPEGXS #Sustainability
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"While the pace of the transition from SDI to IP varies depending on customers’ specific requirements and resources, IP technology is no longer limited to big-budget, tier 1 broadcast operations." John Mailhot, Senior Vice President of Product Management at Imagine Communications, and other industry experts share valuable insights on the latest trends and future prospects of IP technology in TVBEurope. 👉 Discover more about what’s next for IP migration here: https://lnkd.in/ejjr4dEr #ST2110 #JPEGXS
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Highlighting the transformative impact of cloud technology, Andrew Warman, Chief Technology Officer at Imagine Communications, discusses its pivotal role in consolidating broadcast centers and transitioning to more compact, efficient facilities. This shift not only promises significant cost savings, but also contributes to reducing the television industry's carbon footprint. 👉 Discover how cloud technology is reshaping television distribution in this interview with Digital Media World: https://lnkd.in/eisfkmHB #CloudPlayout #Sustainability
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📍Imagine Communications is pleased to join the Metro Media & Communications Association (MMCA) annual conference in sunny Southern California, July 9-11, 2024! We look forward to an exciting week of worship, training, and networking. Get connected with Mackenzie Jacobson! Register here: https://lnkd.in/eUFbHxZ4 #HousesOfWorkship #MMCA2024 #ImagineCommunications #MediaAndTech #Networking
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