GrowthLoop

Should you have an "always-on" approach to customer acquisition? 🤔 Solutions Architect Ariel Aguilar Gonzalez shares his advice on this #marketing strategy and how to optimize your always-on acquisition campaigns. #CustomerAcquisition #MarketingStrategy #Advertising

The new data layer in martech has taken hold as the foundation upon which marketing AI will be built. 71% of savvy martech and marketing ops pros in our State of Martech 2024 report say they have already integrated a data warehouse/data lake with their martech stack. 61% of them have more than half of their martech apps integrated with it. This architecture breaks us out of the hell of a hundred siloed app databases that has been the greatest pain point of heterogeneous tech stacks for the past decade. All of the data across marketing — and other relevant departments, such as product, sales, and customer service — is aggregated into the warehouse/lakehouse, where it becomes accessible to any app within your stack. The apps that are going to have the most fun with this? The new generation of AI co-pilots and agents that are swiftly emerging. Full article: https://lnkd.in/e6Fnx5Vu #martech

Our customer team has some incredible skills — but who knew they also had talent on the mini golf course? ⛳ After wrapping up strategy sessions at an offsite in #Denver this week, a few of our customer team leaders got in a round at Puttshack. We had a blast connecting, strategizing, and getting into some friendly competition. Congrats to Alexander Severt for taking the first place trophy! 🏆 #CX #GrowthLoopTeam

Reminiscing today about the Snowflake #DataCloudSummit and this fantastic quote from Braden Moore's presentation. 💡 What can a good #generativeAI engine do for your team? #SnowflakeSummit #martech #composableCDP

As the digital landscape shifts with Google's plan to (inevitably) phase out third-party cookies by 2024 plus new privacy regulations, marketers must adapt. This change impacts Return on Ad Spend (ROAS) and marketing efficiency, especially for those relying on programmatic retargeting. But there's a solution... Save (and protect) your marketing budget by analyzing the entire visitor journey, reducing ad spend on identity retrieval, and shielding data from ad blockers. This results in more accurate data, advanced retargeting capabilities, and better overall ad decisions. Our latest guide, "Optimizing Your ROAS in a Cookieless Future," reveals how a modern solution can save you potentially millions in wasted ad spend. In this guide, you'll learn: • What is the "cookiepocalypse" and how does it relate to ROAS? • Alternative data collection methods • Five steps for maximizing ROAS with GrowthLoop and MetaRouter • Example use cases for improving ROAS in a cookieless world Download the full guide here: https://lnkd.in/eVSXyUTQ #DigitalMarketing #ROAS #CustomerData #MarTech #AdTech

Consumers are changing all the time. Data is changing all the time. And when #marketing teams rely on #data and analytics teams to build audiences, it's hard to keep up with that speed of change. Staying relevant with customers means acting on real-time data and evolving your audience. How fast can your marketing team adapt to these shifts? A #composableCDP, built on a single data source in the cloud, provides that agility and flexibility marketing teams need. Hear more insights from Google's Yasmeen Ahmad and GrowthLoop CEO Chris Sell. 👇

When was the last time you took a close look at your business's customer journey? Understanding and accurately mapping the #CustomerJourney is critical to #marketing and #sales success. These tools help you: 📣 Improve communication across teams 🤝 Enhance customer experience (#CX) 💓 Increase customer loyalty and engagement 📈 Identify and measure areas of improvement 💸 Boost revenue and sales Not sure where to start? Grab one of our free customer journey map templates. These templates are easy to use, fully customizable, and don't require an email to download 👉 https://hubs.li/Q02FS4-00

Have your #SaaS bills gone up with the #AI boom? 💸 Chances are you’re paying for multiple AI solutions across your #martech stack. 📉 On top of that, these siloed platforms are working from limited #data sets, negatively impacting what GenAI can do for your organization. ☁️ Centralize your data – as well as your AI – in the cloud, with a single, best-in-breed LLM. In other words, put as much of your AI as you can in the hub, not the spokes. This will give your organization the ability to use AI across your MarTech stack, and lower your cost of ownership long term. 🏆 The result? More effective campaigns driving growth for less. #marketing #genAI #MarketingSolutions

Let's talk about a match made in heaven: marketing and data teams. Okay, okay. Maybe these teams have been “star-crossed” for a while. Why? Well, I need to poke at my marketing crew a bit. We’ve been treating the data team as a transactional partner for too long. But imagine this: What if these two groups actually joined forces, and had the same mission? 🤔 Here's the deal: 1. Collaboration is key - When marketing and data teams share the same GTM vision, they become a dynamic duo. We can leverage each other's strengths to drive better outcomes. 💪 2. Shifting the narrative - Instead of seeing data as a hurdle (get me my list! please!), work together to create a unified data strategy so it inspires the campaigns we could do. This benefits the entire organization. 🥳 3. Organizational shifts - We're not just improving campaigns by fostering collaboration between marketing and data teams. We're setting targets and driving fundamental shifts in how our companies achieve them. Now that's powerful. 💥 There are many, many reasons for data and marketing teams to join forces. The big one for me? The future of marketing isn't just about creativity…it's about creativity powered by data-driven insights. And together, there's no limit to what we can achieve. Let's break down those silos and pave the way for a new era of marketing excellence! Who's in? #MarketingWithData #CollaborationWins #DataDrivenMarketing

How does your #ROAS look lately? Dive into this comprehensive guide to get everything you need to know about improving your return on ad spend (aka ROAS) and how your results compare to industry benchmarks. Check it out in the GrowthLoop University 👉 https://hubs.li/Q02Fh0Ty0 #Marketing #DigitalMarketing #Advertising #AdSpend