⚡ GoodUnited ⚡

Imagine connecting with a donor on a deeply personal level. A nonprofit recently achieved this by using GoodUnited’s profile (https://lnkd.in/eDgg3JTC) functionality and segmentation features. They sent out a targeted campaign and received a heartfelt response within 5 minutes from a donor who had just received an organ transplant. They also saw 10% of the subscribers respond over 24 hours. This messenger subscriber not only contributed $2,000 but also wanted to get more involved with the nonprofit and was passed onto the Development team. 💡 Why this works: - Personalized messages create stronger connections. - Targeted campaigns ensure the right message reaches the right people. - Emotional engagement drives higher donations and involvement. Is your nonprofit maximizing its outreach potential within Facebook?

How many Messenger subscribers has your nonprofit gained without even knowing? Hundreds? Thousands? Watch this quick 26-second video from Collin Corley to find out how to check! 🚀📲

🚨 "Is Messenger a new and unproven channel?" Messenger, brought to you by those geniuses at Facebook back in 2011, has exploded into a powerhouse of communication. Let's talk stats: - Monthly Active Users: 130 million (That’s a lot of thumbs working overtime!) - Messages Sent Daily: Over 2 billion (Yes, billion with a ‘B’) - Customer Satisfaction: 70% of US users expect to message businesses more in the future - Engagement Rate: 90% of messages are read within 3 minutes - Response Rate: Nonprofits using Messenger see an average of 80% response rates And here's the kicker: Meta has integrated the backend of Messenger, Instagram DM, and WhatsApp, creating a seamless, unified platform for communication. 💡 Email unlocks your website's potential; in-channel messaging unlocks your social community. #Nonprofits #Fundraising #SocialMessaging #GoodUnited

Alright, ⚡ Do Gooders ⚡ , gather 'round for a little tale of transformation and connection. Imagine this: a partner with a dream – to keep their challenge group thriving and create a buzzing community hub. They wanted one place to bring everyone together and promote opportunities seamlessly. Sounds like a fairytale, right? Well, enter GoodUnited, stage left. Our partner decided to take the plunge and use GoodUnited’s messaging campaign. 🚀 (Check out all you can do with magical messaging campaigns here: https://bit.ly/4cJ9Lv9). Here’s where the plot thickens. They started their day with a cozy little group of 49 members. Fast forward to the end of the day, and BAM – 485 members! That’s like going from a small village to a bustling town in just a few hours. And the engagement? Oh, it was off the charts! The next day, the community was alive with 32 new posts and 51 comments. It was like a social block party! 🎉 But wait, there's more! Let's talk numbers: Messages delivered: 5,125 📩 Messages opened: 3,710 (a whopping 72.4%! 🚀) Messages clicked: 619 (16.7%!! 🎯) So, if you’re wondering if GoodUnited can help you find new donors by meeting them in their preferred channel, the answer is a resounding YES. Join us, and let’s make some magic happen! ✨

⚡ Did you know that 99% of nonprofit statistics are made up? Your success depends on comparing your efforts with your peers. Benchmark. Benchmark. Benchmark. Your marketing or fundraising program isn't just competing against itself; it's about competing with all other alternatives. Thankfully, M+R gives you the answer to the test.. Check out their 2024 Benchmark report that we can't get enough of: 💡 M+R Benchmark Report: https://lnkd.in/eA4y4yFU #nonprofit #nonprofitfundraising

🌟 Introducing "One-Click to Give": A Revolutionary Approach to Fundraising in the Digital Age 🌟 We're excited to share a transformative read for anyone involved in or passionate about the future of philanthropy: "One-Click to Give" by GoodUnited Co-founders Jeremy Berman and Nick Cofer Black. This book is not just a narrative; it's a blueprint for embracing the social media revolution in fundraising 📘💡 Here's the 411 on One-Click to Give ⬇ 📖 The Evolution of Fundraising in a Digital Age: Jeremy and Nick take us through their journey from traditional fundraising to becoming digital innovators. They highlight the shift towards social giving and the blend of psychological insights and digital strategies critical for engaging the modern donor. 💻 Digital Engagement: The book dives into the essence of engaging donors digitally, leveraging social media to transform fundraising. It's about captivating a new generation of donors, showing how digital engagement can be a catalyst for philanthropic success. 🤝 Personalizing Connections: Learn the art of creating personalized experiences for donors through social media, emphasizing storytelling and community building. This section is a guide to fostering long-lasting relationships with supporters in the digital realm. 📈 Sustaining Digital Momentum: The final part focuses on maintaining the momentum of digital fundraising through continuous innovation and adaptability. It introduces "digital stewardship" as a way to keep fundraising strategies fresh and impactful. "One-Click to Give" is more than a book; it's a testament to how digital tools can enhance fundraising efforts and forge deeper connections with supporters. It's a must-read for anyone looking to navigate the evolving landscape of philanthropy and ensure their fundraising efforts remain vibrant and impactful. Check out the book here ➡ https://lnkd.in/ep35sYhS

🌶️ Take Thursday: 100 named supporters who SHOW UP for your mission > Facebook (anonymous) page like count. Agree? or Agree to disagree? Either way, drop a vote and let us know your POV in the comments ⬇

⚡ How would you look at Facebook fundraising if your mission saw a 2,000% increase in fundraising revenue?⚡ That's exactly what happened for Becca Lockhart and Tyler Hyacinth from The Michael J. Fox Foundation for Parkinson's Research when they partnered with GoodUnited to accelerate MJFF's social fundraising strategies. Becca and Ty dropped by the We Are For Good pod with our friends Jon McCoy, CFRE and Becky Endicott, CFRE to talk about how the MJFF team is blazing social media fundraising trails with their strategies. Here are some of our fav quote clips from this pod 👇 📈 MJFF has raised $2,000,000,000+ since its inception in 2000 (5:30 mark) 💰 MJFF has seen a 2,000%+ fundraising revenue increase (8:40 mark) 🔊 Listening to what your mission's supporters want = building blocks of authentic community (Starting at 13:25) Take a listen to the pod today, you won't be disappointed 🔥 : https://lnkd.in/e6tuzi-z

What would your mission do if one Facebook messaging push resulted in 2,900 shares in 18 hours? That's what our own Nick Cofer Black and Jeremy Berman talked with Dana Snyder about in the latest Missions to Movements podcast. Here's what you will find in this pod 👇 🤝 From a deep dive into diversity and inclusivity to unlocking the secrets behind Facebook's $7 billion in donations, this episode is packed with insights and strategies for meaningful engagement for social media fundraising 📈 💬 Learn how one campaign ignited 2,900 shares in just 18 hours through the power of conversational messaging. Plus, get inspired by success stories from the Puppy Rescue Mission and the American Heart Association's Kids Heart Challenge 🐾❤️ 🔊 Catch the new episode of Missions to Movements on Spotify today: https://lnkd.in/eVyPJm9U

⚡🔈 Hold up, we started a podcast? 🔈⚡ Well, technically, yes. We had SO many social fundraising insights come out of yesterday's Supercharge Your Social Fundraising event that we had to drop the goods for those who love to listen to pods. Here are some of the must-listen moments 👇 ➡ Your Story is Worthy with Dana Snyder of Positive Equation: Dana's here to remind you that behind every great nonprofit mission is an even greater personal story - yours. ➡ The Power of Empathy in your Social Media Fundraising with Brynne Krispin of Cause Fokus: We're HUGE fans of Brynne's approach to successful fundraising on social media - using stories to inspire supporters. ➡ Tapping Creators to Influence the Next Wave of Supporters with Emma Worth of The Farmlink Project and Becky Endicott, CFRE of We Are For Good: Get a crash course in influencer strategy that moves a generation to take action. Catch all of yesterday's Supercharge session on Spotify today -> https://lnkd.in/dE3vpn9p