nutribullet | magic bullet

The nutribullet® team has been blending up something new...we're thrilled to announce the launch our "Yeah, It’s That Simple." Creative Campaign! Challenging the notion that healthy eating must be complicated and time-consuming, our new national ad campaign highlights how nutribullet® blenders tackle a wide array of recipes with minimal time and effort. Through vibrant messaging, including a dynamic new ad spot, the campaign reaffirms how easy and accessible it is to make nutritious recipes, every day, using our personal blenders. With the help of VCCP, we are spreading the word that nutritious eating can be simple and stress-free – all it takes is a push. https://lnkd.in/gzfCy2_f

We have big news: the nutribullet® Ultra Deluxe is now available for purchase at Costco Wholesale USA! Our sleek new personal blender will be available in all US Club locations, as well as online. We’re thrilled to be featured on the shelves of this top-5 retailer, and incredibly grateful to our team and our partners at Costco for making it happen.

Exciting news from the international front: nutribullet is proud to be named the official sponsor of Paris Basketball! The partnership is a slam dunk for both brands, bringing two US imports – basketball and nutribullet – center court in the world of international athletics. Both nutribullet and Paris Basketball believe that good nutrition, enjoyed simply and easily, is the key to leading a full, active, and dynamic lifestyle, and our company is proud to help fuel the expansion of one of America’s most exciting sports to a European fanbase.   Led by the De'Longhi France team, the partnership secures nutribullet’s visibility on the players’ jerseys, and in prominent displays throughout the brand new, 8,000-seat adidas arena. nutribullet® will also appear in social media campaigns for the Paris Basketball club and its players, events, and other marketing activations.    We’re incredibly thrilled to support this exciting and energized franchise as it flourishes in Paris, and to have courtside seats to the rise of basketball’s popularity in France, Europe, and beyond. Allez!

💫 EMPLOYEE SPOTLIGHT 💫 Meet Jackie Tricerri, Senior Graphic Designer How long have you worked at Capital Brands? It will be 2 years in April :) What’s your favorite part of your job? Being able to collaborate with Caroline, Art Director, to create amazing sets and product images during photoshoots. Since your time here, what’s one accomplishment you’re most proud of? Not a specific accomplishment but overall proud to be a part of our amazing creative team. A plus is being able to use the amazing images we create on set to design assets that are seen out in the world through our website, social and ads. If you had to choose just one, what is your favorite nutribullet or magic bullet product? Can’t go wrong with my faithful nutribullet Pro 900! Tell us your go-to smoothie recipe! I love to prep frozen smoothie bags ahead of time! The way they are ready for whenever I need them and it keeps from my fruits going bad :) My go to is spinach, strawberries, blueberries, banana, peanut butter and a splash of milk and top it with cinnamon (I’ll add in protein or chia seeds occasionally if I’m feeling fancy).

Hearts are full on the nutribullet team! In addition to our V-Day festivities, we also threw a surprise wedding shower for Senior Brand Manager Lucy Doss, who tied the knot on February 17! Huge congrats to newlyweds Lucy and Andrew and big props to our admin team for organizing such a sweet celebration! 🩷

The nutribullet team was feeling the love last week at our Valentine’s Day bash! Huge thanks to our admin team: Dora Avila, Ivette Colon, Mayra Lopez, Luz Santos, and Rebecca Riddle for the beautiful decorations and tasty treats! We hope you all had a lovely, love-filled day!

💫 EMPLOYEE SPOTLIGHT 💫 Meet Chelsa Salvani, Associate Product Manager How long have you worked at Capital Brands? Coming up 2 years! What’s your favorite part of your job?  I really enjoy the R&D process of product development. It’s a good challenge figuring out how can our product be different from other brands from trying to find the needs in the market and getting inspiration anywhere even beyond kitchen appliances. Then I get to work with our team and network of engineers and researchers to help refine these ideas to create a working product. Since your time here, what’s one accomplishment you’re most proud of? I've developed and worked on some new and exciting items launching this year, so stay tuned! If you had to choose just one, what is your favorite nutribullet or magic bullet product? I love the new nutribullet® Ultra. It’s powerful and looks so sleek and modern on our counter. Tell us your go-to smoothie recipe! I really enjoy a tropical green smoothie- mangos, bananas, spinach, celery and coconut water. Then I’ll keep it interesting by adding other fruits that are in season.

Earlier this month, we attended The Prego Expo, LLC, the nation's leading B2C event, connecting top maternity, baby, and family brands to first-time expecting families, seasoned families, and their core support group. The team was so excited to showcase our nutribullet® Baby Steam + Blend and all of its amazing features right before the holiday season! We had a great time chatting with all of the expecting families, sharing our products, and seeing all the cute kiddos that weekend. Thanks again to The Prego Expo, LLC for having us. We look forward to participating again!

Earlier this week, we hosted an exciting holiday showcase in Los Angeles with De'Longhi and Feedfeed to feature our nutribullet® Ultra, Triple Prep, and Slow Juicer along with the launch of our brand campaign, 'Yeah, It's That Simple.' We're so happy to have met incredible creators and guests to share our excitement for gifting during the holidays! From an amazing pottery demonstration to great conversations over smoothies and salsa, we're grateful to everyone who was able to come join us.

In September, the magic bullet® team attended the CAN-Do Awards hosted by Canstruction Orange County to honor all the teams who participated in their annual design-build competition. The contest invites businesses and architecture firms across the region to create large sculptures out of canned goods, which are later donated to local food banks to help fight food insecurity. We were honored to serve as a sponsor for this year’s Canstruction competition, and to have partnered with Gensler to build our entry, "Can You Taste the Magic?" We had a blast viewing the phenomenal structures all September long, and were grateful for the opportunity to address a major community issue in partnership with such a creative and effective organization.