Anatta

Dollar Shave Club is a DTC legend for good reason. And when they noticed that their website needed some refreshing, we leaped at the chance. Choosing the right agency was hyper-competitive, but our flexible partnership model resonated with the DSC team. Their business goals: >> Close the gaps in their customer funnel >> Recover millions in potential revenue To achieve this, we used very targeted CRO opportunities. Some of our secrets? >> Streamlining the A/B test process >> Carefully navigating a complex codebase >> Building meaningful integrations with the right new tools Almost immediately we were able to start implementing high-quality A/B tests – in much less time. One result? An 11% increase in conversions. Read the full story of our partnership (including the insights that led to that conversion rate jump): https://lnkd.in/gTKDb-vx - #shopify #casestudy #cro #dtc #ecommerce #dollarshaveclub #dtc

Is your homepage the most important page on your DTC website? It’s the “front door” to everything you sell. Meaning, it’s where most of your customers begin their browsing experience. But designing a great homepage that aligns with the latest UX research (and most importantly, converts) is more challenging than it sounds. That’s because your homepage has to be all things to all users. It should show most or all of the product categories you offer… But it should also highlight your current sales. It should feature great, custom imagery… But 75% of DTC sites still implement image carousels incorrectly. Here are 3 homepage improvement examples we implement for clients that make a big difference in their Click-Through Rate and Conversions. The examples below come from our recent site redesign for Yellow Leaf Hammocks. #dtc #ecommerce #digitalretail #uxdesign

The average American spends almost 5 hours a day on their phone. It’s become the everything-device – and that includes online shopping. But don’t make the mistake of thinking that all web traffic is the same (or equal). These 4 charts on mobile use and eCommerce reveal some very crucial differences in user behavior and conversion rates. - #ecommerce #mobilecommerce #conversionrate #retailtech

Problem: Your DTC has a range of products, and you can’t decide which one to feature at the top of your home page. Solution: An image carousel that highlights a collection of your products. Right? Hold on – not so fast! Research from the University of Notre Dame shows that customers rarely engage with image carousels on the home page. Here’s why... On manually-rotating carousels: → Only 1% of site visitors click on non-rotating image carousels → 84% of those clicks are on the first slide → All remaining slides only get 16% of clicks Auto-rotating carousels aren’t much better: → 40% of clicks are on the first side → 18% are on the second slide → 11% are on the third side So why are carousels a problem? 1. They can be hard to read and even be mistaken as advertisements 2. They can cause the customer to misclick (especially on mobile) which leads to frustration 3. They can actually slow a customer’s purchase journey because carousels remove control over your site How to do it better: ✅ Use a static banner to give users time to read and consume at their own pace ✅ Highlight your latest sale or promotion instead of products ✅ Personalize if possible based on country of origin or last product category clicked Carousels aren’t always wrong. Many brands use them intentionally for a variety of reasons. But if you’re on the fence about what to put above the fold, try one of those ideas ☝️ first. - #DTC #eCommerce #websitedesign #userexperience

Welcome to Anatta, Ashish Tomar! Ashish is a UI Developer joining us from Jaarvis Technology. He’ll help our clients transform their creative dreams into tech-based reality. On his off hours, Ashish loves staying active. He’s a big fan of enjoying nature and playing with his pet Bruno. We’re glad you’re here Ashish. Thanks for joining us! Want to learn more about Ashish (and other opportunities at Anatta)? Swipe below for more. ➡️ - - - #employeespotlight #career #workintech

Bundling is a powerful method of increasing LTV, AOV, and overall revenue. 📈 Think of bundles as a subtle way to recommend complementary products. That’s a bonus benefit for DTC brands: McKinsey has found that a whopping 35% of all purchases on Amazon come from product recommendations. And when bundling is implemented thoughtfully, everybody wins. 🟢 Customers get: > Faster, easier shopping experience > Reduced decision paralysis > Better value for the money 🟢 Retailers get: > Increased Average Order Value > Higher Customer Lifetime Value > More overall Revenue Whether you’re just getting started with bundling or you’re fine-tuning your existing strategy, here are 5 steps (plus one bonus step) that are worth their weight in higher AOV. #dtc #ecommerce #retail #strategy

Let’s talk about product quizzes… If a new customer comes to your site but doesn’t know where to start, a quiz that educates and guides them toward a relevant product is a fantastic engagement tool. But the problem I see with a lot of product quizzes is the length. They’re too short! High-quality questions should be the leading priority. However, not asking enough questions can actually cause your customers to feel like there’s no way you have enough information for an accurate conclusion. That's not to say you should add a question just to ask it. Each question should lead them one step closer to their personalized recommendation. People are willing to stick through the process if they understand the relevance and the value – and they feel like the results genuinely consider what they’ve put in. We’ve tested this theory with Anatta clients and, believe it or not, we’ve found that lengthier, value-driven quizzes lead to higher conversion rates. There’s a popular misconception that content – quizzes, videos, social posts, etc. – should be shorter because attention spans are short. But really, it all comes down to the value being delivered. Better input = better output. Your consumers understand that. Give them the opportunity to see it in action with your brand, and they’ll give you their business again and again.  #ecommerce

🌈 This month, we’re celebrating Pride 🌈 Pride Month is an opportunity to reflect on the amazing contributions made by LGBTQ+ members of our community – and to think of ways to keep learning, growing, and doing better together. 🏳️🌈 At Anatta, we’re serious about our commitment to diversity, inclusivity, and supporting colleagues of all backgrounds. We truly believe we each have a responsibility to help maintain a workplace free from discrimination. That way, we can create a welcoming environment centered on respect, and continue providing equal opportunities for all. Happy Pride Month, everyone! #PrideMonth #LGBTQ #Diversity #Inclusion #CorporateResponsibility

Hey Sebastian Secara, welcome to Anatta! Sebastian is a Lead Engineer, and he comes to Anatta from We Make Websites. When he isn’t working, you’ll find Sebastian playing electric bass or working out. We’re glad to have you with us, Sebastian! Join Sebastian as a colleague! We’re hiring. Swipe below for more. ➡️ - - - #employeespotlight #career #workintech

🎊 Anatta Employee Spotlight of the Month: Fotis Merakos 🎊 All our congratulations to Fotis, who is our Employee Spotlight of the Month! Fotis is a project manager who’s been with us for over a year now and he always goes above and beyond for Anatta, his team, and for our clients. In fact, he often wears many hats. Thank you for all your incredible work and dedication, Fotis, and congrats again! We’re so glad you’re with us. - - - ➡️ Why Fotis Was Nominated: Fotis is driven both by exceeding client expectations and great team collaboration and regularly goes ABCD (Above & Beyond the Call of Duty) for project success.  A recent example of this occurred on the Yellow Leaf Hammocks redesign project where he often wore a designer hat and helped lessen UX-Design workload by creating image assets, theme build pages, suggesting and mocking up brilliant design solutions, and expertly moderating client co-working sessions. Additionally, he proactively trained the client on Shopify admin responsibilities, supported and created documentation, and configured the sections of the site himself to ease the load of launch activities for the client. ➡️ What We Appreciate About Fotis: Fotis is the ultimate team player and embodies servant leadership.  His expert facilitation and Project Management fundamentals are often lauded by clients and team members alike, but it's his willingness to engage at a deeper level, roll up his sleeves, and hands-on work through strategic challenges, opportunities, and tactical solutions that makes Fotis a great team member. ↪️ Swipe below to get to know Fotis. - - - We’re hiring! Come join Fotis and the rest of the Anatta team and help us achieve game-changing results for DTC brands. Our current open positions: >> Application Developer >> UI Developer >> UI Architect >> Senior UX Designer Apply now: https://anatta.io/careers - - - #anattacareers #growwithanatta #employeeappreciation  #employeespotlight