How can you simplify complex information using your brand voice and tone?

Keeping it simple is often difficult. But if you want even a layman to understand what you're trying to say, best to avoid jargon and technical terms, unless it's absolutely necessary. If you really wish to share your knowledge, keeping it simple works best. Unless it's a contest, where you need to show off your fluency and rich vocabulary, write to express, not impress.

Leverage the people who can help you humanize your brand. Stories from a diversity of individuals who understand the mission and values can help communicate the importance of what you’re trying to accomplish… Give your most unlikely messengers an opportunity to step into the limelight for a moment.

I always write in a way that assumes the reader knows next to nothing and in a style that’s easy for even a five year old to understand. If you can get a five year old to understand what you are saying, then you can explain it to anyone.

I suggest a simplify your message by avoiding jargon and technical terms. Imagine explaining your information to a friend who's not familiar with your field. Break down complex concepts into easy-to-understand words to connect with a broader audience.

I suggest that you write as you would speak -- just as you explain things or narrate a story in a simple, straight-forward manner. Use words that people are familiar with and avoid or simplify jargon, if you are trying to get a message across and not doing literary writing. Readers appreciate it.

Infographics and illustrated paragraphs are great ways to convey complex processes and concepts while making them more accessible and easily understood.

In recent years, videos have been a strong form of visual storytelling. Video graphics are easy to understand and follow a set sequence that should be easy to follow. If you add audio to talk through what the video means, you get the added bonus of guiding people through the journey you'd like to take them on.

Visual storytelling is always more effective than data based tables etc. It's easier to understand and remember.Visuals are also processed faster by the brain. Visual storytelling helps an audience make better sense of complex info, understand underlying emotions and increases retention.

With the short attention span of online readers, visuals go a long way to pass information across more effectively. More so, it increases the likelihood of getting engagements on published content.

That is quite polite! Industry is yet to realise that brand is the precipitate of customer experience right from the first visual or reference to the experience and finally the post experience interaction that leads to repeat and referrals. And the management are mostly still forced to be myopic and quarterly that they never get to define the dashboard visuals of what the brand means as success. Technology is in the moon now with mood sensors, and psycho buying maps, and we took it there, so let us hope it just a matter of catching up.

Stories glue people to something because emotions are evoked in the process. Find a way to fuse your information into relatable stories. Narratives engage and resonate with people. Share personal experiences or case studies that highlight your key points. This humanizes your brand and makes the information memorable.

Storytelling is one of the best ways to get closer to the audience. As a writer, I sometimes talk about my experiences and the problems that I have personally faced to create a sense of empathy. Then I talk about the solutions that the brand has for these problems. In fact, I try to make the audience see and understand me and the path that I have taken to solve my problem. In these cases, the brand becomes the hero of the story. A hero that can be consulted to solve problems.

Stories, especially personal examples add perspective and help folks digest complex information. These stories, however, have to be relevant, succinct and authentic.

Tell stories to simplify complex information. Studies have demonstrated that humans are hardwired to process information better via stories than by any other method.

Our brains are wired to pay attention to stories. Develop a story bank and include your customer's story, anecdotes that create connection around your personal story, and a company story that inspires people to connect. The best framework I've found for marketers to build these stories is from the book, Building a Story Brand.

When presenting technical topics to support sales for the B2B tech brands I work with, I have found it useful to identify an industry-vertical-specific sales engineer or account executive and package their knowledge into an interview-style piece that can be distributed as web content or as a gated, downloadable PDF to targeted buyers. This person often already has a customer-facing PowerPoint that we can use as as a starting point, which I supplement with notes from a one-on-one conversation about challenges within their industry. I then combine the elements into a simulated Q&A that reads like an objective interview from an industry publication. Of course, you should always have the featured interviewee sign off on the final product!

Questions are a great way to engage your audience and get them thinking and involved in the topic at hand and also helps to cement what they are learning.

Questions are a great way to gauge if the receiving party is invested, listening, and comprehending. Similarly, questions should be encouraged and, if the receiving party is hesitant to ask them, out of fear or otherwise, then you should politely, not aggressively, ask them questions to gauge their understanding. In act, asking them questions yourself will often break the ice and help the receiving party feel at ease and comfortable.

Questions help you connect easily with your audience. Questions allow your audience to contribute. When you use questions, you invite your audience to join in.

Questions generally sharpens reasoning and in turn helps in understanding complex reasoning. Turn information into a conversation. Pose questions that lead your audience to the desired understanding. Encourage interaction by asking for thoughts or experiences related to the information. This not only simplifies but also involves your audience actively.

Certainly! Simplifying complex information involves breaking it down into clear components. Using a clear, crisp and comprehendible tone, that speaks your emotions, here's an example: "Okay, let's make this complex info simple. Imagine your brain is like a supercomputer. It loves things straightforward. So, instead of a jargon, we'll use plain English. Complex stuff can be like a puzzle, but we'll take it piece by piece. Now, picture a big idea as a pizza. We're going to slice it into bite-sized pieces – each slice being a key point. No need for complicated toppings, just the essentials. That's how we simplify things here, making it easy for your brain to digest.

Cuando preguntas a ChatGpt o alguna otra herramienta de IA, das por hecho que no va a entender bien el contexto. Pero también das por hecho que, con las preguntas adecuadas, conseguirá darte la información que necesitas. Hacernos a nosotras/os mismas/os las preguntas adecuadas, para mí, es clave para simplificar en tu mente el mensaje. Luego ya solo tienes que darle la forma que se adapte mejor a tus interlocutores. La primera parte, simplificar, suele hacerse sin darnos cuenta al tratar de explicarlo a alguien tan "peculiar" como lo es una/o misma/o

It is very important that you seek feedback to refine your message. That can be done by regularly asking your audience for their thoughts on your communication style and content. Adjust based on their input to ensure your message is consistently clear and aligns with your brand voice. It's a dynamic process that evolves with your audience's needs.

7) Brand colours, stick to the colour scheme and bullet down what needs to be conveyed, it's important to be identified just by your brand colors and fonts, like many brands do, for example - Starbucks, McDonald's, Krispy Kreme, surf Excel, tide etc.

For all types of brands and businesses asking questions and getting feedback from customers should be the most important norm. The way of asking questions and getting feedback can also be changed. Instead of creating content that you feel will work, it is important to create content as per the feedback received by customer.

Edgar Dale's "Cone of Experience" states that people remember 10% of what they read, 20% of what they hear, 30% of what they see, and so on. Regardless of the percentages... we all learn differently. Therefore, incorporating multiple modalities into learning content (communicating with words, graphics, audio, etc.) not only reinforces your accuracy by requiring you to "repeat the story," but it also promotes a higher retention rate for the learner, regardless of their learning preference.

I'm seriously surprised that NO ONE has said anything about using feelings and emotions to simplify complex information📢 I come from the world of engineering where most things are OVERLY complex😂 And when I'm giving out information to help my audience or customers i always put myself in their shoes. I know what they are thinking because I've been there, and I know how receiving certain information makes me feel so I tailor my campaign or content around that wisdom!

Make sure the explanation you're putting out is relevant. As a brand, you're explaining information in a certain context - consider the user's journey with it: how're they going to use your explanation? Mold your explanation accordingly and make sure you address every choice, need for facts and access to references they may need. I started my career out as a technical writer, and using the fundamentals of writing user manuals for complex technical solutions is a great way to create information that connects and helps!

First thing and foremost: Avoid jargon. If you can explain the concept without sentences full of acronyms and jargon (esp those specific to your topic at hand), then you've nailed it.

The best way to understand if you content is clear and easy to read is to get a child to look at it. If they are able to understand the language and the grammar, then you have content that will be simple enough to grasp for the vast majority of your audience. To do this, avoid the jargon, keep sentences simple, and create a flow that is easy on the ears and the tongue.