Here's how you can rebuild your professional online presence and personal brand after a layoff.

1 Update Profiles

Your first step is to thoroughly update your professional profiles on platforms like LinkedIn. Ensure your information is current and reflects your most recent position and responsibilities. Highlight any Information Systems projects or achievements that showcase your skills and expertise. Use this opportunity to optimize your profile with relevant keywords that reflect your industry and the roles you're targeting, making it easier for recruiters and hiring managers to find you.

3 Network Online

Networking is crucial, particularly after a layoff. Reconnect with former colleagues, classmates, and industry peers through social media or professional networking sites. Engage in discussions, join groups related to Information Systems, and participate in webinars or virtual conferences. These activities will expand your professional network and could lead to new opportunities or valuable referrals.

4 Personal Branding

Now is the time to refine your personal brand. Think about how you want to be perceived in the Information Systems sector and align your online presence accordingly. This could mean updating your personal website, curating your social media feeds to highlight professional interests, or even starting a podcast or YouTube channel. Whatever platforms you choose, ensure they communicate a consistent message about who you are as a professional.

6 Engage Actively

Finally, be actively engaged with your online community. Respond to comments, participate in relevant conversations, and offer help where you can. This level of engagement shows that you're not just present online but are a contributing member of the Information Systems community. It builds your reputation as a collaborative and knowledgeable professional, which is attractive to potential employers.