Here's how you can assert yourself in the male-dominated live events industry.
Navigating the live events industry as a woman can be challenging, especially when it's predominantly occupied by men. However, with the right strategies and mindset, you can assert yourself and thrive. By understanding the dynamics of the industry and cultivating a strong professional presence, you can break barriers and make your mark. It's about knowing your worth, leveraging your unique skills, and standing firm in your convictions. The path to success involves building a solid network, communicating effectively, and constantly honing your craft. Remember, your perspective is valuable, and your contributions are essential to the diversity and innovation of the live events field.
Confidence is your foundation in the live events industry. Start by recognizing your achievements and reminding yourself of your expertise. When you believe in your abilities, it shows in your demeanor and interactions with others. Practice public speaking and assertive communication to convey your ideas clearly. Confidence isn't about being loud or aggressive; it's about being sure of what you bring to the table and not being afraid to take up space. Remember, confidence is contagious; when you exude it, people are more likely to trust in your capabilities.
In the live events industry, knowing your worth is crucial. Understand the value you add to every project or event and don't shy away from articulating it. Negotiate for fair pay and opportunities based on your skills and experience. If you're freelancing or running your own business, set rates that reflect the quality of your work. Recognize that asserting your worth is not just about compensation; it's also about respect and recognition. When you stand firm on your value, you set a precedent for how you expect to be treated by peers and clients alike.
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Jade Barnett
Co-Founder of Power2Prevail | Public Speaker, Facilitator & Consultant | Barnardo’s SEEN Ambassador EY Foundation Young Trustee | The Diana Awards Young Advisor | VRU Alumni YPAG Member | Youth Advocate for EEDI
No one can ever offer what YOU have to offer. Understand that you two have a right to be paid and appreciated for your time just as much as everyone else. If the person who books you can’t match your price, it’s your time to assess whether you are happy to go lower or to turn down the opportunity. Being a female in a male dominate event is WIN WIN situation and you should always view it as that because again YOU deserve to be there just as much as you & if anything this is your time to shine and show them that this space should include more females within it because female voice is just as paramount as males.
Effective networking is key to success in the male-dominated live events industry. Attend industry events, workshops, and seminars to meet peers and potential mentors. Don't underestimate the power of social media as a networking tool—engage with industry professionals online to build relationships. When networking, be genuine and curious about others' work while also sharing your own experiences and aspirations. A strong network can lead to new opportunities, collaborations, and support systems that can help you navigate and assert yourself in the industry.
Speaking up is essential in making your voice heard in any industry, especially in live events where decisions are often made quickly and on the spot. Practice articulating your thoughts in a clear and concise manner. When you have an idea or concern, express it; silence can be mistaken for agreement or indifference. Asserting yourself doesn't mean you have to be confrontational; it's about ensuring your perspective is considered. By speaking up, you help create a more inclusive environment where diverse voices lead to better outcomes.
Continuous learning ensures you stay relevant and competitive in the live events industry. Keep abreast of the latest trends, technologies, and best practices. Attend training sessions, pursue certifications relevant to your role, and seek feedback to improve your skills. The more knowledgeable you are, the more confidently you can assert yourself in discussions and decisions. Lifelong learning not only enhances your expertise but also demonstrates your commitment to excellence and growth in your field.
Mentorship can be incredibly valuable as you assert yourself in the live events industry. Seek out mentors who can offer guidance, share their experiences, and advocate for you. A mentor doesn't necessarily have to be a woman; male allies who understand the importance of diversity can also provide support. In turn, as you progress in your career, consider mentoring others. By fostering a culture of mentorship, you contribute to a more equitable industry and help pave the way for future generations of women in live events.
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