Home

U.S. Podcast Advertising Revenue Study: 2023 Revenue & 2024-2026 Growth Projections

U.S. Podcast Advertising Revenue Study: 2023 Revenue & 2024-2026 Growth Projections

The IAB U.S. Podcast Advertising Revenue Study: 2023 Revenue & 2024-2026 Growth Projections, prepared for IAB by PricewaterhouseCoopers LLP (“PwC”), quantifies annual podcast advertising revenues generated over the past year, analyzes revenue share by ad category and content genre, and forecasts future revenues through 2026.

Key takeaways:

  • After years of double-digit increases, 2023’s overall challenging ad market slowed podcast’s growth.
  • Podcasting is projected to grow 12% to over $2B this year and reach nearly $2.6B by 2026. The evolution of programmatic along with new revenues from video and live events, will help drive growth.
  • A high volume of smaller categories continue to showcase the channel’s growth and appeal . . .

    Claim your free account to continue reading.

     

    If you have an IAB Portal account, please create a new account on iab.com and we will link to your records. To create a new account, please click here.

    If you have any issues, please contact us.