When I ordered my iPhone 15 pro max I wanted to have protection for it the day it arrived, meaning a case and a screen protector. For the record I don’t like either. Apple spent billions, and charged me a hundred bucks more, for a case made out of the lightest metal on earth and a screen that’s the toughest they’ve ever made. I chose the titanium color so I could be as ultra cool as everyone else at the office. It bothers me to put a piece of glass over the glass and hide that gorgeous ultra-light twelve hundred buck masterpiece with a cheap TPU case. And also for the record, no matter what you spend on a case aren’t they all really just molded plastic that costs pennies to make.SIGH THE SCREEN PROTECTORBut this is about the screen protector. When my phone arrived it only took me milliseconds to install a cheap glass protector that came free with one of the several cases I bought to find one I like. It fit terrible, had more bubbles than a bubble bath and was obviously going to be temporary until I made up my mind which of the breathlessly marketed screen protectors to buy. That’s right, I am not easily swayed by all that noise, no one has the magic secret how to make a screen protector better than the next guy, if they did they all would do it. I don’t drool at watching a steel ball being carefully dropped into the exact center of a phone’s screen to prove how good one brand is. As long as I have owned cell phones I have never once had a steel ball accidentally drop from 13 feet into the exact center of my phone’s screen. The same with all of the other tests including the one with the elephant walking on it. If you drop your phone it’s going to mess it up and the screen is probably going to crack. Sorry but that’s reality. Next I’ll tell you why I bought this brand.PRESENTATIONI don’t normally comment on this, how it is sent, when it gets there, how impressive the unboxing is – all of them have nothing to do with how good the product inside is. But keeping in mind that it has zero impact on rating, I was nevertheless impressed with what I would call their entire presentation because that reflects on how serious they are about their product. They excel on every measurable metric.WHY I BOUGHT THIS BRANDActually I didn’t intend to choose this one. I was hovering over the Z brand and the S brand as top contenders and I happened to see their ad and it swayed me. These people had me with the unique zipper action applicator, even after I read the reviews that said the frame is too lightweight to work properly. I have installed so many screen protectors and sweated over getting them aligned just right and worrying about any speck of dust, which would really ruin my day, and those dreaded air bubbles. I took the bait and made the decision in about ten seconds, which was all I had left to get it here the same day. They actually took two and a half hours.AND SO THE RESULTS ARE INThe installation frame and zipper action tab is actually an exceptionally good idea and those fears about the frame being too lightweight could be warranted but the secret is to hold the long edges firmly in your hand while pressing down on your phone, without squeezing the sides too hard. Unfortunately you only get one chance at this. But wait, what’s this? It seems that unlike the ultra-expensive brands, not only isn’t this as expensive, but with this one you get TWO protectors. That is five stars right there. The glass fits the phone’s screen absolutely perfectly, if it is 2mm closer to the edge it wasn’t something I could see. The edge is rounded, which is good even if you use a case because it helps keep the case from chafing against sharp edges that some models may have. It aligned well without covering part of the earpiece at the top of your phone that you’re probably not even aware exists (don’t cover it, it’s also one of the speakers). Since my phone was only a few days old and the glass had never been touched by human fingers I didn’t have to worry about fingerprints or smudges, but after I peeled the cheap protector off and cleaned the screen anyway and the built in wiper did do a great job at removing the few tiny pieces of dust I could barely see, all of which resulted in a 100% bubble-free and dust-free installation, actually the most perfect I’ve ever experienced. The feel of the glass is top-notch, although the really cheap temporary one I had installed was pretty good too, but this one has a certainly silkiness to it that is hard to put into words. The touch sensitivity, which almost no one ever rates, is also excellent. One note to the manufacturer from a professional video producer – slow down your installation video, it’s too much to absorb for the average user, and both it and the printed instructions leave out important information that the product’s makers understand but could do a better job communicating it to the public. You’re one of the biggest brands of screen protectors, spend some budget on enhancing your installation materials.EDGE AND CASESI use a case with a raised border so having curved edges isn’t quite as critical as if I went caseless but it does make some difference when my finger has to swipe from a far edge or corner and this protector is a perfect match for those who use a case. I don’t understand why they have a black border but it doesn’t interfere with any normal use of my phone. I tested the edge before I put my case back on and I can seriously tell you that my finger can’t feel the edge of the protector, it blends right in with the edge of my phone.HINTSHere are a few hints to help assure you are as successful at installing this as I was. One, if you don’t have an anti-stat silicone mat to work on electronic things, get one. It will protect your device from scratching up and help solve that thing where one piece of dust always seems to fly under a screen protector at just the wrong moment. Second, turn your phone off. The main reason is so you can see any dust, bubbles, etc against a totally dark surface. Third, after you pull the tab be patient, they say wait for five seconds, I say wait until you actually see the glass almost magically fall into place and the air get pushed out. I waited thirty seconds or more. Finally, and this addresses a concern I saw that the squeegee is flimsy paper, in reality what’s in the installation kit envelope is not the squeegee, they cleverly hide it in the white tray in a little slot where it is very easy to miss. The squeegee itself is more than adequately strong to work out any bubbles, but I emphasize that my installation had zero of them.YES NO MAYBEIf you believe installing a piece of glass over your phone’s piece of glass will keep it safe from all harm, more power to you. I don’t. But that being said, I carry my phone in my front pocket where I almost always remember not to carry my keys or anything else. But over time the glass is going to rub against the inside of my pockets. I also tend to lay my phone face down on my couch, which means the screen touches the material. It’s everyday things like that, not steel balls suddenly dropping out of the sky, that concern me and that’s why I bought this screen protector, for full price. I am not one to throw out five stars for everything unless they truly earn it. I believe that five stars means a product has to be the best of the best within reason. Based on a lot of experience with these things I think this is about as good as it is going to get and their application system is far superior to anything I’ve seen.