Absolutly user friendly, very customisable and creative in any way you can think of. Don't like the app icons?.. Choose your own?! (from emojis, even black and white etc). Fast, loud, screen brightness and accessibility.. SO EASY to copy old data/contacts etc and to connect to accounts. Great size, not too big or small. The "lights" on the back are adaptable, link to contacts for certain patterns, or just general music... Timer function included so no screen time... So impressed!!!