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Amazon Fire 7 tablet | 7" display, 16 GB, latest model (2022 release), Black with Ads

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Sustainability features

This product has sustainability features recognised by trusted certifications.

Carbon impact

Carbon emissions from the lifecycle of this product were reduced compared to similar products or previous models.

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Price: £54.16
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This is the latest model of this product
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Purchase options and add-ons

  • 7" touchscreen and 16 GB or 32 GB of storage (add up to 1 TB of expandable storage with microSD).
  • Up to 10 hours of reading, browsing the web, watching videos, listening to music and more.
  • Enhanced performance: up to 30% faster quad-core processor and twice as much RAM (2 GB) compared to previous generation.
  • Unwind with your favourite content from BBC iPlayer, Netflix, Now, Facebook, Disney+, Instagram, TikTok and more through the Amazon Appstore.
  • Stay in touch with Zoom, Skype and Facebook Messenger, or ask Alexa to make video calls to friends and family.
  • Go hands free with Alexa. Update shopping lists, set reminders, or play videos and music.
  • Amazon Kids offers easy-to-use parental controls on Fire tablets. Subscribe to Amazon Kids+ for access to thousands of children's books, popular apps and games, videos, songs, Audible books and more.
  • NOTE: Google Play Store is not supported on Fire tablets. Some apps may not be available. Subscription fees may apply.

We want you to know:

Google Play not supported on Amazon Fire Tablets. Find supported apps on Fire Tablet.

Customers who purchase a Fire Tablet can get 3 months of Kindle Unlimited for £0.00. After your purchase, you will receive an email with further information. Terms and conditions apply.

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Customer reviews

4.5 out of 5 stars
4.5 out of 5
4,623 global ratings

Customers say

Customers are happy with the quality, ease of use, battery life, value, and size of the tablet. For example, they say it's a brilliant product, easy to set up and use, and has a very good camera for normal use. That said, opinions are mixed on performance, apps, and screen.

AI-generated from the text of customer reviews

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QualityEase of useValueSizeBattery lifePerformanceAppsScreen
256 customers mention ‘Quality’190 positive66 negative

Customers like the quality of the tablet. They say it's an excellent product, brilliant, and a perfect little tablet. Some are happy with the improved screen quality and say it works very well.

"Amazon do it again! Good quality tablet at a reasonable price. I use it for music and podcasts, just the job, good clear sound and I am half deaf!" Read more

"Great wee tablet, easy to use" Read more

"Great tablet.2nd one this size as I wanted it primarily to use for the kindle app - no point in buying books in colour and not being able to see..." Read more

"...Like everything else pity they don’t last for years." Read more

154 customers mention ‘Ease of use’128 positive26 negative

Customers find the tablet easy to set up and use. They appreciate the good working instructions. Some mention that the size and weight make it more comfortable to use.

"Great wee tablet, easy to use" Read more

"...which is brilliant I hope it last and my son enjoys was also very easy to set up especially if the parent or guardian has an Amazon account already..." Read more

"...Picture quality is also not excellent but not bad. It is easy to use and lightweight...." Read more

"Arrived soon after placing order; quick and easy to set it up at home. Wi-Fi and apps work well...." Read more

152 customers mention ‘Value’133 positive19 negative

Customers like the value of the tablet. They mention it's excellent value for money, has a good size, and is cheap.

"Amazon do it again! Good quality tablet at a reasonable price. I use it for music and podcasts, just the job, good clear sound and I am half deaf!" Read more

"...of 30 minutes so I can’t really say much on it but it does seem good value for money the system was abit slow however the tablet was on 16% charged..." Read more

"This is a great bit of kit for the price...." Read more

"Right price Very useful Great back up 2 nd machine" Read more

98 customers mention ‘Size’76 positive22 negative

Customers like the size of the tablet. They say it's compact, convenient to use anywhere, and lightweight. Some mention that the tablet fits into an inside pocket. Overall, most are satisfied with the size and portability of the product.

"...I needed a tablet for my son for car journeys and it's perfect size to see the screen well and all the gadgets you can get to protect it too from a..." Read more

"...It is easy to use and lightweight. Downsize is that its a bit smaller than expected or older versions" Read more

"...Fire 7 serves as a suitable replacement (for now), in that it's light in weight and small enough to keep in my pocket...." Read more

"I dislike it is slightly smaller than my last Fire I-pad even though its supposed to be the same as my unrepairable last one from yourselves...." Read more

76 customers mention ‘Battery life’63 positive13 negative

Customers like the battery life of the tablet. They say it holds its charge well, and works for 3 days on one charge. Some customers also mention that the tablet lasts quite long and is great value for the money that it cost.

"...I bought 2 and both working great.Stays charged for a full day just as good as my samsung tablet...." Read more

"...It doesn’t lag and the battery lasts a long time too. Great product" Read more

"...battery last freeze was 79%. the screen, battery life and age appropriate were excellent when it worked...." Read more

"...Even after constant use, this holds it's charge well, and I love that, if I close the cover I bought for it, it goes on standby automatically, so..." Read more

94 customers mention ‘Performance’44 positive50 negative

Customers are mixed about the performance of the tablet. Some mention that it's much faster, doesn't lag, and has good processing time for games. However, others say that it takes ages to run or load, the WiFi is a bit slow, and it takes days to fully charge.

"...really say much on it but it does seem good value for money the system was abit slow however the tablet was on 16% charged rather fast also has..." Read more

"Arrived soon after placing order; quick and easy to set it up at home. Wi-Fi and apps work well...." Read more

"Bought for my little sister. She likes using it but it is performing a bit slow and you cannot download many games on it...." Read more

"Liked all of it. Very fast delivery" Read more

60 customers mention ‘Apps’23 positive37 negative

Customers are mixed about the apps. Some mention that it's good and fast with options to download games and apps. They say it has all the apps they would expect on it, and downloading apps is easy. However, some customers say that they are unable to get apps already on their laptop. They also say that the app store is severely lacking in popular apps.

"...you downloading an alternative browser and there is a very limited range of apps available on the app store.Silk is also quite infuriating...." Read more

"...Youm can download apps like Disney+ , Netflix ect also learning games and audiobooks which my baby loves !..." Read more

"...For most people the biggest drawback will be that the app store is Amazon's own and many of the apps you normally access via the Google Play Store..." Read more

"Bought it for my daughter. Downsides are that it had a Limited app selection andAmazon-focused content, but it was kind of expected...." Read more

56 customers mention ‘Screen’36 positive20 negative

Customers are mixed about the screen. Some mention it works well with a very clear screen, while others say the quality is not that good, which means some websites don't display properly. Some say the screen was devastatingly smashed, and has a disappointingly low resolution.

"...As a reader of eBooks, it is more than acceptable. Text is clear, the blue light filter is useful for night time reading, and when using for reading..." Read more

"...So, for me, this is a nice device to use to read Kindle books, when I don't want to use one of my other (yes I have too many) devices...." Read more

"...Picture quality is also not excellent but not bad. It is easy to use and lightweight...." Read more

"...This is so very much better. It's clearer, easier to use and just perfect for what he wanted." Read more

Good value
4 Stars
Good value
I think this is good value for money . And great for a kids first tablet … I will be giving this to my 2 year old next month as a present . Youm can download apps like Disney+ , Netflix ect also learning games and audiobooks which my baby loves !I have only had this in my hand for a maximum of 30 minutes so I can’t really say much on it but it does seem good value for money the system was abit slow however the tablet was on 16% charged rather fast also has parental controls as I uploaded a photo which I think is brilliant!Also comes with a charger and PLUG ! which is brilliant I hope it last and my son enjoys was also very easy to set up especially if the parent or guardian has an Amazon account already existing .
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Top reviews from United Kingdom

William Roger Plasted
5.0 out of 5 stars No complaints here
Reviewed in the United Kingdom on 29 June 2024
Digital Storage Capacity: 32 GBConfiguration: with AdsColour Name: BlackStyle Name: Fire 7Verified Purchase
Amazon do it again! Good quality tablet at a reasonable price. I use it for music and podcasts, just the job, good clear sound and I am half deaf!
3 people found this helpful
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scott
5.0 out of 5 stars Good tablet
Reviewed in the United Kingdom on 26 June 2024
Digital Storage Capacity: 16 GBConfiguration: with AdsColour Name: BlackStyle Name: Fire 7Verified Purchase
Great wee tablet, easy to use
One person found this helpful
Helpful
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Charlotte fillingham
4.0 out of 5 stars Good value
Reviewed in the United Kingdom on 31 December 2023
Digital Storage Capacity: 16 GBConfiguration: with AdsColour Name: BlackStyle Name: Fire 7Verified Purchase
I think this is good value for money . And great for a kids first tablet … I will be giving this to my 2 year old next month as a present . Youm can download apps like Disney+ , Netflix ect also learning games and audiobooks which my baby loves !
I have only had this in my hand for a maximum of 30 minutes so I can’t really say much on it but it does seem good value for money the system was abit slow however the tablet was on 16% charged rather fast also has parental controls as I uploaded a photo which I think is brilliant!
Also comes with a charger and PLUG ! which is brilliant I hope it last and my son enjoys was also very easy to set up especially if the parent or guardian has an Amazon account already existing .
Customer image
Charlotte fillingham
4.0 out of 5 stars Good value
Reviewed in the United Kingdom on 31 December 2023
I think this is good value for money . And great for a kids first tablet … I will be giving this to my 2 year old next month as a present . Youm can download apps like Disney+ , Netflix ect also learning games and audiobooks which my baby loves !
I have only had this in my hand for a maximum of 30 minutes so I can’t really say much on it but it does seem good value for money the system was abit slow however the tablet was on 16% charged rather fast also has parental controls as I uploaded a photo which I think is brilliant!
Also comes with a charger and PLUG ! which is brilliant I hope it last and my son enjoys was also very easy to set up especially if the parent or guardian has an Amazon account already existing .
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13 people found this helpful
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Cheap but effective
5.0 out of 5 stars Perfect size and price
Reviewed in the United Kingdom on 4 June 2024
Digital Storage Capacity: 16 GBConfiguration: with AdsColour Name: BlackStyle Name: Fire 7Verified Purchase
So I needed a tablet for my son for car journeys and it's perfect size to see the screen well and all the gadgets you can get to protect it too from a clumsy toddler is great.
One person found this helpful
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Amazon Customer
5.0 out of 5 stars Brilliant little tablet
Reviewed in the United Kingdom on 16 June 2024
Digital Storage Capacity: 16 GBConfiguration: with AdsColour Name: RoseStyle Name: Fire 7Verified Purchase
My wife loves this tablet, such a bargain too
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T Jones
5.0 out of 5 stars Kindle fire
Reviewed in the United Kingdom on 1 July 2024
Digital Storage Capacity: 16 GBConfiguration: with AdsColour Name: BlackStyle Name: Fire 7Verified Purchase
This is a great bit of kit for the price. As a regular Apple buyer who has paid over £800 for an iPad (which I love) I was blown away by the price and functionality of this device for a fraction of the price. Surfing the net, social media, reading, apps, email - it’s pretty much all there. Perfect for kids too given the price.
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Marge
5.0 out of 5 stars Kindle Fire
Reviewed in the United Kingdom on 13 June 2024
Digital Storage Capacity: 32 GBConfiguration: with AdsColour Name: BlackStyle Name: Fire 7Verified Purchase
Fantastic product, this is my third one. Like everything else pity they don’t last for years.
One person found this helpful
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edward
5.0 out of 5 stars Great tablet
Reviewed in the United Kingdom on 30 April 2024
Verified Purchase
I'm very impressed with the tablets
I bought 2 and both working great.
Stays charged for a full day just as good as my samsung tablet.
These was bought at Xmas as presents for two - 6yr old twins.
The google child controls are brilliant you can set times and control them from my phone.
4 people found this helpful
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