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E45 Rich Cream 400 ml – E45 Cream with Evening Primrose Oil – Body Face Hand Cream for Long-Lasting Moisturisation and Soft Skin – Suitable for All Skin Types, even for Dry and Sensitive Skin

£6.54 with 21 percent savings £1.64 per ml
RRP: £8.32

The RRP is the suggested or recommended retail price of a product set by the manufacturer and provided by a manufacturer, supplier or seller.
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Purchase options and add-ons

Brand E45
Item volume 400 Millilitres
Item dimensions L x W x H 19.9 x 2 x 4.1 centimetres
Age range (description) Adult
Special feature Hypoallergenic
Active ingredients alkyl benzoate,cetyl alcohol,citric acid,disodium edta,glycerin,glyceryl stearate,phenoxyethanol,sodium hydroxide,sodium pca,tocopherol See more
Skin type All
Number of items 1
Scent Citrus
Item form Cream

About this item

  • DEEP MOISTURISATION – E45’S Rich Cream provides intense moisturisation that lasts throughout the day and is quickly absorbed to help replenish dry skin. The long-lasting, fast-absorbing lotion helps the skin to lock in and retain moisture, leaving you with supple, soft skin all day long. Our cream will help to keep your skin hydrated and refreshed and moisturisation is an important step that should be in everyone’s skincare routine.
  • SOFT AND NOURISHED SKIN – Our Rich Cream has been formulated with Evening Primrose Oil which is well-known for its skin nourishing properties that help to lock in and retain moisture within the skin to minimise water loss. This helps to restore your skin giving you supple, softer, and noticeably glowing skin in just 3 weeks. It softens and smooths the skin which can help to improve the skin’s overall texture.
  • DERMATOLOGICALLY TESTED – The E45 Rich formulation is dermatologically tested, and we haven’t added any unnecessary colours or fragrances. The formula is non-greasy and hypoallergenic and is suitable for normal to dry and even sensitive skin. You can apply the cream daily as required and you can use on the body and the face to restore skin suppleness in three weeks. Our Rich Cream can be used by the whole family, including infants over the age of 1 month.
  • QUALITY SKINCARE EVERY DAY – For 60 years, E45 has been a skincare expert in dry and itchy skin and treatment for eczema, psoriasis, ichthyosis and other dry skin conditions. We understand the importance of quality everyday products that care for your skin with minimal fuss. The E45 range of products has been developed for different skin types and parts of the body and works hard to protect and maintain skin health. It has proven dermatological expertise dedicated to vulnerable dry skin.
  • HISTORY OF E45 – We released our E45 Cream in 1952 after a customer request for a product that would soothe and protect the skin. In 1963 physicians noticed the benefits of E45 cream for dry skin conditions and our cream was introduced to pharmacy and retail in 1980. We’ve continued to create products with patients and their skin in mind. We strive to continue to serve the needs of patients and healthcare professionals and produce better treatment options for patients' skincare routines.

Frequently bought together

E45 Rich Cream 400 ml – E45 Cream with Evening Primrose Oil – Body Face Hand Cream for Long-Lasting Moisturisation and Soft S
£6.54 (£1.64/100 ml)
In stock
Sent from and sold by Amazon.
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E45 Daily Skin Lotion 400 ml – E45 Lotion for Very Dry Skin – Non-Greasy Lightweight Moisturiser - Perfume-Free Body Face Han
£3.60 (£0.90/100 ml)
In stock
Sent from and sold by Amazon.
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E45 Rich Skin Lotion 400 ml – E45 Moisturising Lotion with Evening Primrose Oil – Lightweight Body Lotion for Dry and Sensiti
£4.43 (£1.11/100 ml)
In stock
Sent from and sold by Amazon.
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Customer reviews

4.7 out of 5 stars
4.7 out of 5
612 global ratings

Customers say

Customers like the value, appearance, stickiness, absorption, scent and quality of the skin moisturizer. They mention that it's a great product, non greasy, absorbs easily and quickly. Customers are also happy with consistency, ease of use, and quality.

AI-generated from the text of customer reviews

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QualityAppearanceAbsorptionValueEase of useScentStickinessConsistency
49 customers mention ‘Quality’49 positive0 negative

Customers are satisfied with the quality of the skin moisturizer. They mention that it leaves their skin feeling soft all day, smooth, and supple. It is also good for dry skin, sensitive skin, and keeps them moisturized and comfortable.

"Light and easily absorbed. Fragrance free. Very effective, leaves skin supple and feeling nourished. Would purchase again." Read more

"...My skin feels so soft after using this and it goes on lovely and absorbs really quickly and with no stickiness...." Read more

"Smells amazing, makes my skin feel amazing." Read more

"...It has been working wonders on my previously dry and cracked knees while also keeping everything else covered in a blanket of moisture...." Read more

25 customers mention ‘Appearance’25 positive0 negative

Customers are satisfied with the appearance of the skin moisturizer. They mention it's first-class, lovely, and effective. Some say it'll live up to their expectations and is a good all-purpose cream.

"Light and easily absorbed. Fragrance free. Very effective, leaves skin supple and feeling nourished. Would purchase again." Read more

"...My skin feels so soft after using this and it goes on lovely and absorbs really quickly and with no stickiness...." Read more

"Easy to apply, not too thin, recommend." Read more

"...It stays on overnight and through the day.Perfect." Read more

16 customers mention ‘Absorption’16 positive0 negative

Customers are satisfied with the absorption of the skin moisturizer. They mention that it absorbs easily, quickly, and feels light on the skin. Some say that the product has no smell and seeps in quickly.

"Light and easily absorbed. Fragrance free. Very effective, leaves skin supple and feeling nourished. Would purchase again." Read more

"...skin feels so soft after using this and it goes on lovely and absorbs really quickly and with no stickiness. Also so easy to use with the dispenser...." Read more

"It's not greasy & is absorbed rapidly It leaves the skin feeling soft all day & can be used on the face & the body...." Read more

"...While this sinks in and is absorbed quickly, I feel no long lasting moisturising effect like the other white bottle...." Read more

13 customers mention ‘Value’13 positive0 negative

Customers find the value of the skin moisturizer to be good.

"...It's so affordable as well and it lasts a while, which my bank account loves. Perfect for winter (dry, thirsty skin)...." Read more

"...I would not buy this again, except for the fact that it is reasonably priced and the pump dispenser is handy." Read more

"It is so nice product. Not sticky at all .The price is cheaper than superdrug or boots . Fast absorbing is most important point to buy this product" Read more

"as described, good value due to the offer at the time of purchase." Read more

10 customers mention ‘Ease of use’10 positive0 negative

Customers find the skin moisturizer easy to use. They say it's an all-purpose moisturizer that goes in easily and smells nice. Some say it goes on easily and isn't greasy.

"...Also so easy to use with the dispenser. Would highly recommend." Read more

"Easy to apply, not too thin, recommend." Read more

"Easy to use it smells lovely and does what it says and softens my skin" Read more

"A wonderful product, easy to use and I am delighted with the result. Will certainly be reordering and have recommended E45to all my friends." Read more

9 customers mention ‘Scent’9 positive0 negative

Customers are satisfied with the scent of the skin moisturizer. They mention that it has a wonderful scent and is not perfumed.

"Light and easily absorbed. Fragrance free. Very effective, leaves skin supple and feeling nourished. Would purchase again." Read more

"Smells amazing, makes my skin feel amazing." Read more

"Easy to use it smells lovely and does what it says and softens my skin" Read more

"Use this on my face and neck every day. Not perfumed and feels just nice." Read more

9 customers mention ‘Stickiness’9 positive0 negative

Customers find the stickiness of the skin moisturizer non sticky, greasy, and not clammy. They also say it absorbs well and is good for hydrating skin.

"...this and it goes on lovely and absorbs really quickly and with no stickiness. Also so easy to use with the dispenser. Would highly recommend." Read more

"It's not greasy & is absorbed rapidly It leaves the skin feeling soft all day & can be used on the face & the body...." Read more

"It is so nice product. Not sticky at all .The price is cheaper than superdrug or boots . Fast absorbing is most important point to buy this product" Read more

"Nice body lotion. Not clammy and good on sensitive skin. Absorbs well and doesn’t have much of a scent." Read more

6 customers mention ‘Consistency’6 positive0 negative

Customers like the consistency of the skin moisturizer. They mention that it's not heavy, has a wonderful scent, and is amazingly thick. They also say that it lasts a while and is affordable.

"...It's so affordable as well and it lasts a while, which my bank account loves. Perfect for winter (dry, thirsty skin)...." Read more

"...and it is of a lovely consistency. The pump delivers just the right amount of cream...." Read more

"...No more flaky, itchy skin!Glad I bought this product and you can be sure that I will be buying this regularly!" Read more

"...Not too much is produced when the push button is pressed. Not a heavy consistency when used. A little goes a long way." Read more

Hydrating lotion
4 Stars
Hydrating lotion
This is a great hydrating lotion for the winter and colder months. It has a medium thickness yet is lightweight. It keeps the skin moisturised and hydrated.
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Top reviews from United Kingdom

mrstooks
5.0 out of 5 stars E45 Evening Primrose. Nourishing and non greasy
Reviewed in the United Kingdom on 10 February 2024
Size Name: 400 ml (Pack of 1)Verified Purchase
Light and easily absorbed. Fragrance free. Very effective, leaves skin supple and feeling nourished. Would purchase again.
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kay
5.0 out of 5 stars Great cream
Reviewed in the United Kingdom on 21 June 2024
Size Name: 400 ml (Pack of 1)Verified Purchase
Does the job, would buy again
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Suzanne
5.0 out of 5 stars Really lovely moisturiser
Reviewed in the United Kingdom on 19 June 2023
Size Name: 400 ml (Pack of 1)Verified Purchase
First time I have used this E45 Rich Cream as I normally use sanctuary products and I am really impressed with this. My skin feels so soft after using this and it goes on lovely and absorbs really quickly and with no stickiness. Also so easy to use with the dispenser. Would highly recommend.
2 people found this helpful
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YLB
4.0 out of 5 stars Recommend
Reviewed in the United Kingdom on 24 February 2024
Size Name: 400 ml (Pack of 1)Verified Purchase
Easy to apply, not too thin, recommend.
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Andree Birch
5.0 out of 5 stars Smells and feels wonderful!
Reviewed in the United Kingdom on 19 May 2024
Size Name: 400 ml (Pack of 1)Verified Purchase
Smells amazing, makes my skin feel amazing.
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Calum
5.0 out of 5 stars Lovely rich, creamy and cosmetically elegant body moisturiser
Reviewed in the United Kingdom on 15 February 2023
Size Name: 400 ml (Pack of 1)Verified Purchase
I have used this pretty much every day since I got it and my skin has been loving it. It's a very rich silky cream without feeling sticky or suffocating. It has been working wonders on my previously dry and cracked knees while also keeping everything else covered in a blanket of moisture. It's so affordable as well and it lasts a while, which my bank account loves. Perfect for winter (dry, thirsty skin). It stays on overnight and through the day.

Perfect.
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Khurram Chaudhry
5.0 out of 5 stars Great Product just as the other e45 cream
Reviewed in the United Kingdom on 9 January 2024
Size Name: 400 ml (Pack of 1)Verified Purchase
This was purchased as a present for my family member.

After usage, I enquired them and this is their feedback:

It is same as other e45 cream - I have not felt any difference.

ps. this feedback was collected after one day of usage, so please be mindful that it may prove some difference after several use.

All in all, a great product for extra dry skin, highly recommended.
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ElisaB
5.0 out of 5 stars Easy to use all purpose moisteriser
Reviewed in the United Kingdom on 5 August 2023
Size Name: 400 ml (Pack of 1)Verified Purchase
It's not greasy & is absorbed rapidly It leaves the skin feeling soft all day & can be used on the face & the body. Ideal for the busy person with dry or sensitive skin.
I've used E45 ,especially the lotion, for ages & find this cream as good if not better than ever.
One person found this helpful
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