Consumer Behaviour

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Exactly What to Say: The Magic Words for Influence and Impact

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This Is Marketing: You Can't Be Seen Until You Learn to See

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Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life

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The Data Detective: Ten Easy Rules to Make Sense of Statistics

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Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant

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Hooked: How to Build Habit-Forming Products

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Permission Marketing: Turning Strangers Into Friends And Friends Into Customers (A Gift for Marketers)

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